Alfred Ruth Nordic Seed Capital Summit 2012

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  • 1. AlfredRuth Five%lessons%learned%on%going%globalmåndag 4 juni 12
  • 2. The%biggest%and%most%disrup5ve%change%so%far Physical%Film Analogue%Broadcast%TV Digital%Broadcast%TV The%New%IPGdelivered%TV Tablet SmartTV GameConsole Mobile PC 1900 1930 1980 2010måndag 4 juni 12
  • 3. Who%we%work%with Aselec;onofourclients Broadcasters Online%Publishers Syndicators,%Aggregators%and%Ad%Networksmåndag 4 juni 12
  • 4. Dedicated%to%helping%broadcasters%mone5se% the%New%IPGdelivered%TV • Founded2007,Stockholm • HQLondon • ProductHQStockholm • 80+clientsacross17markets StockholmILondonIParisIBerlinIMadridISingaporemåndag 4 juni 12
  • 5. Seed%2008 $650K Series%A%2010 $5M Series%B%2012 $12Mmåndag 4 juni 12
  • 6. 5%lessons%learned%on%going%globalmåndag 4 juni 12
  • 7. 1.%Poten5almåndag 4 juni 12
  • 8. Global%TV%ad%spend%evolu5on The%New%IP% delivered%TV $160bn Dynamic%adver5sing%in%linear%content% Today Ad%spend%$ Linear%broadcast%TV Living%room%TV Tablets Mobile PC $5.4bnin2011måndag 4 juni 12
  • 9. Global%TV%ad%spend%evolu5on The%New%IP% delivered%TV $160bn Dynamic%adver5sing%in%linear%content% Today Ad%spend%$ Linear%broadcast%TV Living%room%TV Tablets Mobile PC $5.4bnin2011måndag 4 juni 12
  • 10. Global%TV%ad%spend%evolu5on The%New%IP% delivered%TV $160bn Dynamic%adver5sing%in%linear%content% Today Ad%spend%$ Linear%broadcast%TV Living%room%TV Tablets Mobile PC $5.4bnin2011måndag 4 juni 12
  • 11. Global%TV%ad%spend%evolu5on The%New%IP% delivered%TV $160bn Dynamic%adver5sing%in%linear%content% Today Ad%spend%$ Linear%broadcast%TV Living%room%TV Tablets Mobile PC $5.4bnin2011måndag 4 juni 12
  • 12. Make%sure%your%story%has%poten5al.% Iterate%un5l%it%does.måndag 4 juni 12
  • 13. 2.%Recruitmentmåndag 4 juni 12
  • 14. måndag 4 juni 12
  • 15. måndag 4 juni 12
  • 16. måndag 4 juni 12
  • 17. måndag 4 juni 12
  • 18. måndag 4 juni 12
  • 19. Make%sure%you%can%secure%talent. Relocate%if%necessary.måndag 4 juni 12
  • 20. 3.%Localiza5onmåndag 4 juni 12
  • 21. måndag 4 juni 12
  • 22. måndag 4 juni 12
  • 23. Turn%localiza5on%into%your%advantage. Who%cares%about%US%#1%if%you’re%global%#1?måndag 4 juni 12
  • 24. 4.%Sales%&% Marke5ngmåndag 4 juni 12
  • 25. måndag 4 juni 12
  • 26. måndag 4 juni 12
  • 27. Don’t%get%frightened%by%BS. Learn%how%to%call%the%bluffs.måndag 4 juni 12
  • 28. 5.%Techmåndag 4 juni 12
  • 29. Hint:%Amazon%is%not%the%answermåndag 4 juni 12
  • 30. Hint:%Amazon%is%not%the%answermåndag 4 juni 12
  • 31. Global%scalability%is%s5ll%your%own%problem. Amazon%can%be%part%of%your%plan%–%not%be%the%plan.måndag 4 juni 12
  • 32. Summary 1. Make%sure%you%have%poten5al 2. Secure%access%to%talent 3. Turn%localiza5on%to%your%advantage 4. Learn%how%to%call%the%bluffs 5. Build%great%technologymåndag 4 juni 12
  • 33. Thankyou AlfredRuth @alfredmåndag 4 juni 12