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Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
Alfred Ruth Nordic Seed Capital Summit 2012
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Alfred Ruth Nordic Seed Capital Summit 2012

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  • 1. AlfredRuth Five%lessons%learned%on%going%globalmåndag 4 juni 12
  • 2. The%biggest%and%most%disrup5ve%change%so%far Physical%Film Analogue%Broadcast%TV Digital%Broadcast%TV The%New%IPGdelivered%TV Tablet SmartTV GameConsole Mobile PC 1900 1930 1980 2010måndag 4 juni 12
  • 3. Who%we%work%with Aselec;onofourclients Broadcasters Online%Publishers Syndicators,%Aggregators%and%Ad%Networksmåndag 4 juni 12
  • 4. Dedicated%to%helping%broadcasters%mone5se% the%New%IPGdelivered%TV • Founded2007,Stockholm • HQLondon • ProductHQStockholm • 80+clientsacross17markets StockholmILondonIParisIBerlinIMadridISingaporemåndag 4 juni 12
  • 5. Seed%2008 $650K Series%A%2010 $5M Series%B%2012 $12Mmåndag 4 juni 12
  • 6. 5%lessons%learned%on%going%globalmåndag 4 juni 12
  • 7. 1.%Poten5almåndag 4 juni 12
  • 8. Global%TV%ad%spend%evolu5on The%New%IP% delivered%TV $160bn Dynamic%adver5sing%in%linear%content% Today Ad%spend%$ Linear%broadcast%TV Living%room%TV Tablets Mobile PC $5.4bnin2011måndag 4 juni 12
  • 9. Global%TV%ad%spend%evolu5on The%New%IP% delivered%TV $160bn Dynamic%adver5sing%in%linear%content% Today Ad%spend%$ Linear%broadcast%TV Living%room%TV Tablets Mobile PC $5.4bnin2011måndag 4 juni 12
  • 10. Global%TV%ad%spend%evolu5on The%New%IP% delivered%TV $160bn Dynamic%adver5sing%in%linear%content% Today Ad%spend%$ Linear%broadcast%TV Living%room%TV Tablets Mobile PC $5.4bnin2011måndag 4 juni 12
  • 11. Global%TV%ad%spend%evolu5on The%New%IP% delivered%TV $160bn Dynamic%adver5sing%in%linear%content% Today Ad%spend%$ Linear%broadcast%TV Living%room%TV Tablets Mobile PC $5.4bnin2011måndag 4 juni 12
  • 12. Make%sure%your%story%has%poten5al.% Iterate%un5l%it%does.måndag 4 juni 12
  • 13. 2.%Recruitmentmåndag 4 juni 12
  • 14. måndag 4 juni 12
  • 15. måndag 4 juni 12
  • 16. måndag 4 juni 12
  • 17. måndag 4 juni 12
  • 18. måndag 4 juni 12
  • 19. Make%sure%you%can%secure%talent. Relocate%if%necessary.måndag 4 juni 12
  • 20. 3.%Localiza5onmåndag 4 juni 12
  • 21. måndag 4 juni 12
  • 22. måndag 4 juni 12
  • 23. Turn%localiza5on%into%your%advantage. Who%cares%about%US%#1%if%you’re%global%#1?måndag 4 juni 12
  • 24. 4.%Sales%&% Marke5ngmåndag 4 juni 12
  • 25. måndag 4 juni 12
  • 26. måndag 4 juni 12
  • 27. Don’t%get%frightened%by%BS. Learn%how%to%call%the%bluffs.måndag 4 juni 12
  • 28. 5.%Techmåndag 4 juni 12
  • 29. Hint:%Amazon%is%not%the%answermåndag 4 juni 12
  • 30. Hint:%Amazon%is%not%the%answermåndag 4 juni 12
  • 31. Global%scalability%is%s5ll%your%own%problem. Amazon%can%be%part%of%your%plan%–%not%be%the%plan.måndag 4 juni 12
  • 32. Summary 1. Make%sure%you%have%poten5al 2. Secure%access%to%talent 3. Turn%localiza5on%to%your%advantage 4. Learn%how%to%call%the%bluffs 5. Build%great%technologymåndag 4 juni 12
  • 33. Thankyou AlfredRuth @alfredmåndag 4 juni 12

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