AlfredRuth      Five%lessons%learned%on%going%globalmåndag 4 juni 12
The%biggest%and%most%disrup5ve%change%so%far                   Physical%Film   Analogue%Broadcast%TV   Digital%Broadcast%T...
Who%we%work%with       Aselec;onofourclients          Broadcasters        Online%Publishers        Syndicators,%Aggregator...
Dedicated%to%helping%broadcasters%mone5se%                    the%New%IPGdelivered%TV                   •   Founded2007,St...
Seed%2008 $650K                   Series%A%2010 $5M                   Series%B%2012 $12Mmåndag 4 juni 12
5%lessons%learned%on%going%globalmåndag 4 juni 12
1.%Poten5almåndag 4 juni 12
Global%TV%ad%spend%evolu5on                                                                                               ...
Global%TV%ad%spend%evolu5on                                                                                               ...
Global%TV%ad%spend%evolu5on                                                                                               ...
Global%TV%ad%spend%evolu5on                                                                                               ...
Make%sure%your%story%has%poten5al.%                          Iterate%un5l%it%does.måndag 4 juni 12
2.%Recruitmentmåndag 4 juni 12
måndag 4 juni 12
måndag 4 juni 12
måndag 4 juni 12
måndag 4 juni 12
måndag 4 juni 12
Make%sure%you%can%secure%talent.                       Relocate%if%necessary.måndag 4 juni 12
3.%Localiza5onmåndag 4 juni 12
måndag 4 juni 12
måndag 4 juni 12
Turn%localiza5on%into%your%advantage.             Who%cares%about%US%#1%if%you’re%global%#1?måndag 4 juni 12
4.%Sales%&%                   Marke5ngmåndag 4 juni 12
måndag 4 juni 12
måndag 4 juni 12
Don’t%get%frightened%by%BS.                   Learn%how%to%call%the%bluffs.måndag 4 juni 12
5.%Techmåndag 4 juni 12
Hint:%Amazon%is%not%the%answermåndag 4 juni 12
Hint:%Amazon%is%not%the%answermåndag 4 juni 12
Global%scalability%is%s5ll%your%own%problem.              Amazon%can%be%part%of%your%plan%–%not%be%the%plan.måndag 4 juni 12
Summary                   1.   Make%sure%you%have%poten5al                   2.   Secure%access%to%talent                 ...
Thankyou                     AlfredRuth                       @alfredmåndag 4 juni 12
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Alfred Ruth Nordic Seed Capital Summit 2012

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Alfred Ruth Nordic Seed Capital Summit 2012

  1. 1. AlfredRuth Five%lessons%learned%on%going%globalmåndag 4 juni 12
  2. 2. The%biggest%and%most%disrup5ve%change%so%far Physical%Film Analogue%Broadcast%TV Digital%Broadcast%TV The%New%IPGdelivered%TV Tablet SmartTV GameConsole Mobile PC 1900 1930 1980 2010måndag 4 juni 12
  3. 3. Who%we%work%with Aselec;onofourclients Broadcasters Online%Publishers Syndicators,%Aggregators%and%Ad%Networksmåndag 4 juni 12
  4. 4. Dedicated%to%helping%broadcasters%mone5se% the%New%IPGdelivered%TV • Founded2007,Stockholm • HQLondon • ProductHQStockholm • 80+clientsacross17markets StockholmILondonIParisIBerlinIMadridISingaporemåndag 4 juni 12
  5. 5. Seed%2008 $650K Series%A%2010 $5M Series%B%2012 $12Mmåndag 4 juni 12
  6. 6. 5%lessons%learned%on%going%globalmåndag 4 juni 12
  7. 7. 1.%Poten5almåndag 4 juni 12
  8. 8. Global%TV%ad%spend%evolu5on The%New%IP% delivered%TV $160bn Dynamic%adver5sing%in%linear%content% Today Ad%spend%$ Linear%broadcast%TV Living%room%TV Tablets Mobile PC $5.4bnin2011måndag 4 juni 12
  9. 9. Global%TV%ad%spend%evolu5on The%New%IP% delivered%TV $160bn Dynamic%adver5sing%in%linear%content% Today Ad%spend%$ Linear%broadcast%TV Living%room%TV Tablets Mobile PC $5.4bnin2011måndag 4 juni 12
  10. 10. Global%TV%ad%spend%evolu5on The%New%IP% delivered%TV $160bn Dynamic%adver5sing%in%linear%content% Today Ad%spend%$ Linear%broadcast%TV Living%room%TV Tablets Mobile PC $5.4bnin2011måndag 4 juni 12
  11. 11. Global%TV%ad%spend%evolu5on The%New%IP% delivered%TV $160bn Dynamic%adver5sing%in%linear%content% Today Ad%spend%$ Linear%broadcast%TV Living%room%TV Tablets Mobile PC $5.4bnin2011måndag 4 juni 12
  12. 12. Make%sure%your%story%has%poten5al.% Iterate%un5l%it%does.måndag 4 juni 12
  13. 13. 2.%Recruitmentmåndag 4 juni 12
  14. 14. måndag 4 juni 12
  15. 15. måndag 4 juni 12
  16. 16. måndag 4 juni 12
  17. 17. måndag 4 juni 12
  18. 18. måndag 4 juni 12
  19. 19. Make%sure%you%can%secure%talent. Relocate%if%necessary.måndag 4 juni 12
  20. 20. 3.%Localiza5onmåndag 4 juni 12
  21. 21. måndag 4 juni 12
  22. 22. måndag 4 juni 12
  23. 23. Turn%localiza5on%into%your%advantage. Who%cares%about%US%#1%if%you’re%global%#1?måndag 4 juni 12
  24. 24. 4.%Sales%&% Marke5ngmåndag 4 juni 12
  25. 25. måndag 4 juni 12
  26. 26. måndag 4 juni 12
  27. 27. Don’t%get%frightened%by%BS. Learn%how%to%call%the%bluffs.måndag 4 juni 12
  28. 28. 5.%Techmåndag 4 juni 12
  29. 29. Hint:%Amazon%is%not%the%answermåndag 4 juni 12
  30. 30. Hint:%Amazon%is%not%the%answermåndag 4 juni 12
  31. 31. Global%scalability%is%s5ll%your%own%problem. Amazon%can%be%part%of%your%plan%–%not%be%the%plan.måndag 4 juni 12
  32. 32. Summary 1. Make%sure%you%have%poten5al 2. Secure%access%to%talent 3. Turn%localiza5on%to%your%advantage 4. Learn%how%to%call%the%bluffs 5. Build%great%technologymåndag 4 juni 12
  33. 33. Thankyou AlfredRuth @alfredmåndag 4 juni 12
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