Alfred Ruth Nordic Seed Capital Summit 2012

AlfredRuth Five%lessons%learned%on%going%globalmåndag 4 juni 12

The%biggest%and%most%disrup5ve%change%so%far Physical%Film Analogue%Broadcast%TV Digital%Broadcast%TV The%New%IPGdelivered%TV Tablet SmartTV GameConsole Mobile PC 1900 1930 1980 2010måndag 4 juni 12

Who%we%work%with Aselec;onofourclients Broadcasters Online%Publishers Syndicators,%Aggregators%and%Ad%Networksmåndag 4 juni 12

Dedicated%to%helping%broadcasters%mone5se% the%New%IPGdelivered%TV • Founded2007,Stockholm • HQLondon • ProductHQStockholm • 80+clientsacross17markets StockholmILondonIParisIBerlinIMadridISingaporemåndag 4 juni 12

Seed%2008 $650K Series%A%2010 $5M Series%B%2012 $12Mmåndag 4 juni 12

5%lessons%learned%on%going%globalmåndag 4 juni 12

1.%Poten5almåndag 4 juni 12

Global%TV%ad%spend%evolu5on The%New%IP% delivered%TV $160bn Dynamic%adver5sing%in%linear%content% Today Ad%spend%$ Linear%broadcast%TV Living%room%TV Tablets Mobile PC $5.4bnin2011måndag 4 juni 12

Make%sure%your%story%has%poten5al.% Iterate%un5l%it%does.måndag 4 juni 12

2.%Recruitmentmåndag 4 juni 12

måndag 4 juni 12

Make%sure%you%can%secure%talent. Relocate%if%necessary.måndag 4 juni 12

3.%Localiza5onmåndag 4 juni 12

måndag 4 juni 12

Turn%localiza5on%into%your%advantage. Who%cares%about%US%#1%if%you’re%global%#1?måndag 4 juni 12

4.%Sales%&% Marke5ngmåndag 4 juni 12

måndag 4 juni 12

Don’t%get%frightened%by%BS. Learn%how%to%call%the%bluﬀs.måndag 4 juni 12

5.%Techmåndag 4 juni 12

Hint:%Amazon%is%not%the%answermåndag 4 juni 12

Global%scalability%is%s5ll%your%own%problem. Amazon%can%be%part%of%your%plan%–%not%be%the%plan.måndag 4 juni 12

Summary 1. Make%sure%you%have%poten5al 2. Secure%access%to%talent 3. Turn%localiza5on%to%your%advantage 4. Learn%how%to%call%the%bluﬀs 5. Build%great%technologymåndag 4 juni 12

Thankyou AlfredRuth @alfredmåndag 4 juni 12

Alfred Ruth Nordic Seed Capital Summit 2012

by Nordic Innovation

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