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Imc ppt.final

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it's about integrated marketing communication and emphasis on PR

it's about integrated marketing communication and emphasis on PR

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  • 1. Lecturer:Ass. Professor Dr. Jamilah Hj. Ahmad ,APR, FIPR (YSP507) Present by: Noorazlin Ani & Omar Thabit
  • 2. “A concept of marketing communicationsplanning that recognizes the added value of acomprehensive plan that evaluates the strategicroles of a variety of communication disciplines –generel advertising, direct responce, salespromotion, public relations – and combines thesedisciplines to provide clarity, consistency, andmaximum communication impact.”
  • 3. Stages of IMC Implementation
  • 4. Stages of IMC Implementation
  • 5. The benefits of the implementation of IMC for PR Agencies
  • 6. PR and IMC: The benefit of Integration
  • 7. Synergy
  • 8. IMC TYPOLOGY
  • 9. The Measurement and Evaluation of IMC
  • 10. Critics of IMC from Malaysian Perspective

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