Imc ppt.final

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it's about integrated marketing communication and emphasis on PR

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Imc ppt.final

  1. 1. Lecturer:Ass. Professor Dr. Jamilah Hj. Ahmad ,APR, FIPR (YSP507) Present by: Noorazlin Ani & Omar Thabit
  2. 2. “A concept of marketing communicationsplanning that recognizes the added value of acomprehensive plan that evaluates the strategicroles of a variety of communication disciplines –generel advertising, direct responce, salespromotion, public relations – and combines thesedisciplines to provide clarity, consistency, andmaximum communication impact.”
  3. 3. Stages of IMC Implementation
  4. 4. Stages of IMC Implementation
  5. 5. The benefits of the implementation of IMC for PR Agencies
  6. 6. PR and IMC: The benefit of Integration
  7. 7. Synergy
  8. 8. IMC TYPOLOGY
  9. 9. The Measurement and Evaluation of IMC
  10. 10. Critics of IMC from Malaysian Perspective

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