Value chain analysis disneyland

18,478 views
18,022 views

Published on

Value Chain Analysis of Hong Kong Disneyland - Strategic Management

0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
18,478
On SlideShare
0
From Embeds
0
Number of Embeds
27
Actions
Shares
0
Downloads
447
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Value chain analysis disneyland

    1. 1. Value Chain Analysis Hong Kong Disneyland Carrie & Som
    2. 2. Company BackgroundGrand opening : 12 September 2005It is the fifth (5th)Disneyland style parkLocated on reclaimed land in Penny’s Bay,Lantau islandNew joint-venture company: Hong KongInternational Theme Park, which formed byHong Kong Special Administrative RegionGovernment & Walt Disney Company
    3. 3. Value Chain Analysis Michael Porter, 1985
    4. 4. Value Chain Analysis Pros A tool to analyse the value of what a company does Useful to create the greatest possible value for your customer Capture the fact that company does a series of function (operation, technology development etc.) Analyse how these functions are done relatively to their competitors Helps to identify the ways in which you create value for your customers, and then helps you think through how you can maximize this value: whether through superb products, great services, or jobs well done.
    5. 5. Value Chain Analysis In practical applications, the regular modeling frustration appears Difficult to relate the graphical presentation of the value chain with the one of value system The analysis practical to analyse company better on the company that produce goods products than the service company
    6. 6. Hong Kong Disneyland
    7. 7. Primary activitiesOperation Hire entertainers to entertain customers Environment is build up for entertaining the customers Special service arrangement for disability customers
    8. 8. Primary activitiesMarketing and Sales Not only through the advertisement in the newspaper but also the ‘passing words’ of its customers, which gave a good feedback of the company Night tickets / 2 days tickets (since 26 July, 2011) Special events for festivals and occasions; Chinese new year etc. Joint promotion with local attractions; Ngong Pong 360 Ambassador of Hong Kong Disneyland Resort
    9. 9. Primary activitiesService Family-oriented Purchasing products from Disney can be return in 30 days if the customer is not satisfied. Delivery service for the products purchased in the park deliver to the customer’s hotel (Disneyland hotels)
    10. 10. Support activitiesInfrastructure Planning - Hong Kong Disneyland expansion The management board has both Hong Kong SAR governments and the Walt Disney company (5 from HK, 4 from TWDC) Energy saving policy (offices & rides) Safety first/ legal team
    11. 11. Support activitiesProcurement Some Disneyland products can be found in others Disneyland such as Walt Disney World (Design can be use in others countries) Import some of products from Tokyo Disneyland Vivienne Tam, Hong Kong fashion designer designed the Chinese costume for the characters
    12. 12. Support activitiesHuman Resource Management Recruit Asian employees, especially those Hong Kong citizens and Filipino citizens. Therefore, it helps the unemployment problem in Asia Managing Director : Andrew Kam - Hong Kong citizens (Originally was an American MD) ‘Disney university’ to orientate and train the staffs every year
    13. 13. Support activitiesTechnology Development Rides facilities New expansion ‘Toy Story Land’ which is the first in Asia (Nov, 2011) Keep developing, expansion the parks Unique Disney subway (easy to reach)
    14. 14. ConclusionThey develop their own strategy all the timeThey learn from their mistakesFocus on local communities (get moreattention)They reduce their loss profit and also theattendance increasing every yearThe average spending in the park in
    15. 15. RecommendationHong Kong Disneyland should change theirstrategy focus from China market to be more inother countries in Asia, especially India marketRe-consider the increasing price strategy; tooexpensive compare to competitor, Ocean ParkKeeping up with the marketing strategy, which iseffective
    16. 16. ReferencesBusiness Analysis. System modeling laboratory lams (2010). Available at http://lams.epfl.ch/reference/businessanalysis [Accessed on September 9, 2011]Headlines (2010). The loss profit of Hong Kong Disneyland 2009. Available athttp://news.hkheadline.com/instantnews/news_content/201101/18/20110118a110747.html?cat=a [Accessed on September 10, 2011]Hong Kong Disneyland (2011). Press room. Available at http://www.hongkongdisneyland.com [Accessed on September 10, 2011]NetMBA Business knowledge center (2002-2010). The Value Chain. Available athttp://www.netmba.com/strategy/value-chain/ [Accessed on September 11, 2011]Thinking made easy; business, marketing, management (2010). StrategicAnalysis of Hong Kong Disneyland. Available at http://ivythesis.typepad.com/term_paper_topics/2010/06/strategic-analysis-of-hong-kong-disneyland-.html [Accessed on September 10, 2011]
    17. 17. Thank you for your attention

    ×