WordPress For Nonprofits

WordPress for Nonprofits Jann Mirchandani Special Thanks To Our Sponsors

Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it. A Proud Sponsor of NonprofitWebinars.com

Today’s Speaker Jann Mirchandani Principal & Chief Marketing Officer, Marketing Cafe Hosting: Assisting with chat questions:Sam Frank, Synthesis Partnership April Hunt, Nonprofit Webinars

Effective Website Design – Goal SettingBefore you do anything, be clear about the goals for your website. When youknow your goals you can better implement. – Know your audience • Who are you targeting? Clients? Donors? – Know your message • Different audiences will require different information; but be consistent in your brand – Know your plan • Look past this week’s blog post; what is the integrated plan for the year? "Begin with the end in mind.“ - Stephen Covey WestchesterMarketingCa

How Does WordPress Fit In?Free, Open source technologyContent Management SystemBlogScalableSearch Engine Friendly Get up and running on your own or work with a pro and maintain in-house. WestchesterMarketingCa

Open Source Technology“Denoting software for which the original source code is made freely availableand may be redistributed with or without modification.” – Wikipedia – Lots of programmers are adding functionality to WordPress and distributing their advances. – Don’t need to pay for updates like with paid software. – Additional functionality, such as private directories for members, can be added via plugins which are free or very low cost Community driven WestchesterMarketingCa

Content Management SystemA content management system allows oneor more authors to prepare and publishinformation online, without specializedtechnical knowledge. – Manage user access – WYSIWYG or HTML editor for greater control – Static and dynamic content WestchesterMarketingCa

BloggingWordPress is ideal for integrating a bloginto your website. – Blogs allow a means of adding new content by category or tag – Database will allow you to organize content for users – The blog structure encourages backlinks and sharing which will increase traffic – Encourages comments and interaction from visitors WestchesterMarketingCa

ScalableBudgets usually limit how much of your wish list will be included in Phase 1 of aproject. – Scalability allows you to implement your “must haves” in phase one and add additional functionality as donations and grants become available • Member section • Online event sign ups • Sponsorship opportunities • Etc. Prioritizing your wish list will help identify various phases of website development. WestchesterMarketingCa

Search Engine FriendlyThis is not a field of dreams; you can’tbuild it and expect people to come. Searchengine optimization is an ongoing effort. – WordPress is very search engine friendly – Lots of additional plugins to help WestchesterMarketingCa

FeaturesOodles of features to allow you to customize your site – Integrating online donations – Recognizing corporate sponsors/advertisers – Event sign ups & calendar highlights – Search engine optimization to get your organization foundFrom basic to more technical – Quick & dirty, get it up and running – Work with a professional to implement, volunteers & staff to maintain WestchesterMarketingCa

Online DonationsBasic PayPal donation buttonMerchant accounts – Authorize.net – 1ShoppingCart.comDonation services – QGiv – NetworkForGood.org – ClickAndPledge.com WestchesterMarketingCa

CalendarCalendar view – Allows visitors to see upcoming events easily – Can categorize & color codeAgenda view – Quick snapshotBasic or dynamic – Google calendar – Plugins based on needed features WestchesterMarketingCa

Event Sign UpsTicket sales – Open seating events – Dinners/galasRegistration – Recurring dues payments – One-time sign-upsPlugins, plugins, plugins – Custom plugins based on features • Waiting List, Google Maps, Featured Events – Eventbrite WestchesterMarketingCa

Recognizing SponsorsBasic Sponsor List – Page or postSponsor Slide Show – Sidebar, page or postBanner Ads – Header, sidebar WestchesterMarketingCa

Search Engine OptimizationThe key to Search Engine Optimization isstrong content and making sure your site isupdated regularly. – Track site stats with Google Analytics – Plugins to keep track of backlinks – Plugins to help with keywords/metatags – Help readers comment and share with plugins • Facebook comments • Titled comments WestchesterMarketingCa

Find the listings for our current season of webinars and register at NonprofitWebinars.com Chris Dumas Chris@NonprofitWebinars.com 707-812-1234 Special Thanks To Our Sponsors

WordPress For Nonprofits

by NonprofitWebinars.com on Apr 05, 2011

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WordPress For Nonprofits — Presentation Transcript