Why An Outreach Plan Is Crucial for Every Non-Profit


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How can you raise money and awareness if few people outside the Board and the staff know what your organization does? A public relations strategy is often dismissed as a pointless frill but Monica Collins, communications expert, will speak about the myriad ways a media strategy can be a key investment. This seminar will address how well-placed story ideas, a targeted social media campaign, and carefully crafted pitches to local and national press can result in welcome public attention and donor dollars.

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Why An Outreach Plan Is Crucial for Every Non-Profit

  1. 1. Tell Your Story to Sell Your Story: Why An Outreach Plan Is Crucial for Every Non-Profit Monica Collins February 1, 2012A Service Of: Sponsored by:
  2. 2. INTEGRATED PLANNING Advising nonprofits in: www.synthesispartnership.com • Strategy • Planning (617) 969-1881 • Organizational Development info@synthesispartnership.comA Service Of: Sponsored by:
  3. 3. Affordable collaborative data management in the cloud.A Service Of: Sponsored by:
  4. 4. Today’s Speaker Monica Collins Media and Communications Consultant, Collins InkAssisting with chat questions: Hosting:April Hunt, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:
  5. 5. Tell Your Story To Sell Your Story Why a smart public outreach/communications strategy is a necessity for every non-profit.
  6. 6. Not A Pointless Frill• A media strategy connects with:• Donors• Decision makers• Staffers• Stakeholders
  7. 7. Start With the Elevator Speech
  8. 8. Do You Have A Tagline?
  9. 9. Communications Plan Executive Development Director Chief Interested Board Communications Members Director Consultant
  10. 10. Identify Goals• Money• Recognition• Renown
  11. 11. Elements of a Communications Plan • Identify the people you want Target Audience to reach Conduct • Who pays attention to you? Research Develop • What do you want to say? Messages
  12. 12. Produce Materials for a Rainy Day
  13. 13. Who Should Be In Charge??
  14. 14. WRITING MATTERSMonica Collins, Collins INK Consulting, 617-248-0253, mymonicacollins@gmail.com
  15. 15. Pay attention to the Case ofthe Rose Kennedy Greenway. Monica Collins, Collins INK Consulting, 617-248-0253, mymonicacollins@gmail.com
  16. 16. Resources for the Take AwayLink to “Dance of the Four Veils” from Non Profit Quarterly(http://www.nonprofitquarterly.org/index.php?option=com_content&view=article&id=1410:the-dance-of-the-four-veils&catid=150:from-the-archives)Links from clips in The New York Times(http://www.nytimes.com/2010/05/10/business/media/10adnewsletter1.html?pagewanted=all)and USA Today (http://yourlife.usatoday.com/mind-soul/doing-good/kindness/post/2011/09/with-empty-soup-cans-in-hand-rhode-islanders-take-on-hunger-this-hunger-action-month/549785/1)about how national publications covered a local non-profit campaign• Brochure about Monica Collins’ services
  17. 17. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by: