Top Seven Fundraising Tips
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You dream of a strong, vibrant community and have a sense of how to make it real. But how can you rally the funds you need to connect your vision to action? Join the former Craigslist Foundation E.D. ...

You dream of a strong, vibrant community and have a sense of how to make it real. But how can you rally the funds you need to connect your vision to action? Join the former Craigslist Foundation E.D. and Editor of the best-selling Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals, as he shares practical, tactical solutions from his book that can and will help you get dollars in the door. Darian will provide concrete tips and tools for individual giving, foundation grants, corporate sponsorship, earned income, and online and peer-to-peer campaigns, plus point you in the right direction for more information.

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Top Seven Fundraising Tips Presentation Transcript

  • 1. Top Seven Fundraising Tips Darian Rodriguez Heyman October 31, 2012A Service Of: Sponsored by:
  • 2. INTEGRATED PLANNING Advising nonprofits in: www.synthesispartnership.com • Strategy • Planning (617) 969-1881 • Organizational Development info@synthesispartnership.comA Service Of: Sponsored by:
  • 3. www.mission.doA Service Of: Sponsored by:
  • 4. Today’s Speaker Darian Rodriguez Heyman Co-Producer & MC Social Media for NonprofitsAssisting with chat questions: Hosting:Jamie Maloney, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:
  • 5. Top SevenFundraising Tips October 31, 2012 Darian Rodriguez Heyman @dheyman
  • 6. A Note onTin Cup Fundraising
  • 7. Tip 1: Stage a Thank-a-Thon
  • 8. Tip 2: Never Submit a Cold Grant
  • 9. Tip 2: Never Submit a Cold Grant• Warm it Up: –Secure an Invitation –The Pasta Test • Programs & Positioning
  • 10. Tip 2: Never Submit a Cold Grant –Dollar Amount –Deadline –Jedi Mind Trick
  • 11. Tip 3: Make Specific, Direct Asks
  • 12. Tip 4: Map Donations to Impact
  • 13. Tip 5: Make YourDonation Button Shine
  • 14. Tip 5: Make YourDonation Button Shine
  • 15. Tip 6: Create and TapYour Social Network
  • 16. Tip 6: Create and Tap Your Social Network•? Vs. .•Rich Media: Photos, Vids•Think 50/50•Time of Day PLanning
  • 17. Tip 6: Create and Tap Your Social Network•Mornings: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Nights: 9:30 – 11PM•Weekends!
  • 18. Tip 7: Apply for a Google Grant
  • 19. Tip 7: Apply for a Google Grant•$10K/Month of FreeGoogle AdWords•$1/Click Limit •Embrace “Long Tail” Keywords•Increase Website Traffic
  • 20. Tip 7: Apply for a Google Grant•Easy Application & Startup•Plan For Optimization Time•Additional Application Neededfor $10K+/Month •$0.05 For Each $1.00
  • 21. We’re All in This Together darian@SM4NP.org Twitter: @dheyman
  • 22. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by: