Top Seven Fundraising Tips


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You dream of a strong, vibrant community and have a sense of how to make it real. But how can you rally the funds you need to connect your vision to action? Join the former Craigslist Foundation E.D. and Editor of the best-selling Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals, as he shares practical, tactical solutions from his book that can and will help you get dollars in the door. Darian will provide concrete tips and tools for individual giving, foundation grants, corporate sponsorship, earned income, and online and peer-to-peer campaigns, plus point you in the right direction for more information.

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Top Seven Fundraising Tips

  1. 1. Top Seven Fundraising Tips Darian Rodriguez Heyman October 31, 2012A Service Of: Sponsored by:
  2. 2. INTEGRATED PLANNING Advising nonprofits in: • Strategy • Planning (617) 969-1881 • Organizational Development info@synthesispartnership.comA Service Of: Sponsored by:
  3. 3. www.mission.doA Service Of: Sponsored by:
  4. 4. Today’s Speaker Darian Rodriguez Heyman Co-Producer & MC Social Media for NonprofitsAssisting with chat questions: Hosting:Jamie Maloney, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:
  5. 5. Top SevenFundraising Tips October 31, 2012 Darian Rodriguez Heyman @dheyman
  6. 6. A Note onTin Cup Fundraising
  7. 7. Tip 1: Stage a Thank-a-Thon
  8. 8. Tip 2: Never Submit a Cold Grant
  9. 9. Tip 2: Never Submit a Cold Grant• Warm it Up: –Secure an Invitation –The Pasta Test • Programs & Positioning
  10. 10. Tip 2: Never Submit a Cold Grant –Dollar Amount –Deadline –Jedi Mind Trick
  11. 11. Tip 3: Make Specific, Direct Asks
  12. 12. Tip 4: Map Donations to Impact
  13. 13. Tip 5: Make YourDonation Button Shine
  14. 14. Tip 5: Make YourDonation Button Shine
  15. 15. Tip 6: Create and TapYour Social Network
  16. 16. Tip 6: Create and Tap Your Social Network•? Vs. .•Rich Media: Photos, Vids•Think 50/50•Time of Day PLanning
  17. 17. Tip 6: Create and Tap Your Social Network•Mornings: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Nights: 9:30 – 11PM•Weekends!
  18. 18. Tip 7: Apply for a Google Grant
  19. 19. Tip 7: Apply for a Google Grant•$10K/Month of FreeGoogle AdWords•$1/Click Limit •Embrace “Long Tail” Keywords•Increase Website Traffic
  20. 20. Tip 7: Apply for a Google Grant•Easy Application & Startup•Plan For Optimization Time•Additional Application Neededfor $10K+/Month •$0.05 For Each $1.00
  21. 21. We’re All in This Together Twitter: @dheyman
  22. 22. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by:
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