The Boot Camp Training Model for Maturing Your Field

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Foundations, associations and “hub n’ spoke” organizations that support a community of smaller affiliated offices, independent chapters, or even volunteer groups face a shared challenge: how to mature the whole field? The organizations under their umbrella are often out of step with critical new technology, new best practices and organizational thinking and often out of step with each other.Community building orgs are looking to create programs to teach affiliate’s new skills and build shared capacity, but what is a model that works?

This webinar will outline our “Boot Camp” model for capacity building for any organizations that provide training, coaching and incentives to help their grantees/affiliates advance their fields. We’ll highlight the Boot Camp approach and focus on top tips for how to use gamification and incentives to get otherwise reluctant affiliates/umbrella orgs to learn and apply new thinking and technologies.

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The Boot Camp Training Model for Maturing Your Field

  1. 1. The Boot Camp Training Model for Maturing Your Field Michael Hoffman April 9, 2013 Use Twitter Hashtag #npwebA Service Of: Sponsored by:
  2. 2. How This Webinar Works • A link to the slides/materials will be sent in an email after the webinar • If you’d like to ask a question during the webinar, you can type it in the question box of your control panel on the right side of your screen • Chat with us on twitter using the hashtag - #npwebA Service Of: Sponsored by:
  3. 3. The Boot Camp Training Model for Maturing Your Field Michael Hoffman April 9, 2013A Service Of: Sponsored by:
  4. 4. Protecting and Preserving the www.cjwconsulting.com Institutional Memories of Nonprofits Since 1993 (866) 598-0430 info@cjwconsulting.comA Service Of: Sponsored by:
  5. 5. Affordable collaborative data management in the cloud.A Service Of: Sponsored by:
  6. 6. Today’s Speaker Michael Hoffman CEO See3 CommunicationsAssisting with chat questions: Hosting:Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc. A Service Of: Sponsored by:
  7. 7. THE BOOT CAMP MODELFOR MATURING YOUR FIELD MICHAEL HOFFMAN SEE3 COMMUNICATIONS
  8. 8. See3 Communications
  9. 9. About See3 See3 produces compelling content. Paired with creative strategy, we developonline campaigns that tell your story to drive action. OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS, MARKETING PROS, DESIGNERS, AND DEVELOPERS ARE COMMITTED TO BRINGING YOUR GOOD WORK TO THE PEOPLE INVESTED IN YOUR ISSUE.
  10. 10. See3 Core Services videoweb design + development online engagement
  11. 11. Michael Hoffman• Former senior nonprofit fundraiser and political consultant• Online marketing and communications specialist• Founded See3 Communications to merge video and the web for nonprofits and causes
  12. 12. Some See3 Clients
  13. 13. Today’s Session• The challenges• What is the “Boot Camp” model?• How Boot Camp can be applied effectively• Breaking down the barriers• Program examples• Lasting connections - tactics
  14. 14. The Challenges• Knowledge gaps• Dissonance• Bandwidth/resources• Divergent goals• Motivation & incentive
  15. 15. Design: Process of Change 1. Team formation 2. Live cohort building 3. Webinar curriculum 4. 1:1 Coaching 5. Project based learning 6. Incentives 7. Sharing
  16. 16. 1. Team Approach• Social media/marketing/communications staff person• Board members• Other program staff• Volunteers Team of 5-7 people: • 2 key • 1 point person
  17. 17. 2. Build The Cohort• Build trust• Shared assumptions, experience• Promote culture of sharing• Demonstrate learning from each other
  18. 18. 3. Webinar Curriculum• Live & recorded• Real life examples, case studies• Tools, strategies, integration• Build knowledge• Increase capacity
  19. 19. Design: Process of Change1. Team formation2. Live cohort building3. Webinar curriculum4. 1:1 Coaching5. Project based learning6. Incentives7. Sharing
  20. 20. 4. Coaching• Expertise• Specificity• Group dynamics• Pacing• Quality• Decrease elapsed time
  21. 21. “POST” Planning • People • Objectives • Strategy • Technology
  22. 22. Coaching, Not Consulting
  23. 23. Peer Coaching & Mentoring
  24. 24. Design: Process of Change1. Team formation2. Live cohort building3. Webinar curriculum4. 1:1 Coaching5. Project based learning6. Incentives7. Sharing
  25. 25. Project Based LearningApply theory to actionimmediately1. Social Media Experiment2. Social Fundraising Experiment3. Social Media Policy/Guidelines
  26. 26. WhyExperiments?1. Culture2. Iterative3. Testing4. Adaptable
  27. 27. Goal: Alumni Engagement.Tool: Facebook.Strategy: Photo tagging.Measurement: Comments, Pagelikes, Engagement
  28. 28. Activate the Network: SocialFundraising
  29. 29. Social Media Policies • Reduce Fear • Mature Culture • Agreed upon values • Explore time/staffing • Privacy/Permissionshttp://idealware.org/reports/nonprofit-social-media-policy-workbook
  30. 30. 6. IncentivesZoom in to reduce the roadblocks• Financial• HR• Buy-in• Prioritization• Risk taking
  31. 31. 7. Sharing • Sharefest • FB Group • Blogging • Hashtag
  32. 32. BOOT CAMP FLEXIBILITY• Local / National• Breadth / Depth• Size of cohort• Intensity
  33. 33. Avi Chai Academies
  34. 34. KeepThingsGrowing
  35. 35. Keeping the Momentum Design Refine Implement Share Measure Reflect
  36. 36. 3 Rules of Thumb1. Establish structures for sharing, supporting.2. Continue to learn from those who are at the front of the bell curve.3. Share insights with the field to continue maturation and add energy.
  37. 37. Structures forSharing • Facebook Group • Webinar “Sharefest s” • Guest
  38. 38. Continue to Learn &InvestListening isparamount.How will you listenand learn?
  39. 39. Pull the Front Edge Forward
  40. 40. Advance the whole curve by sharing andamplifying what’s working at the front edge.
  41. 41. e.g. Job Descriptions
  42. 42. Don’t Be the Hub
  43. 43. Weave the Network
  44. 44. Thank you! Email: michael@see3.com Phone: 773-784-7333 Web: www.see3.com Twitter: @See3
  45. 45. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by:

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