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It is no secret that the future of mobile communications is here now, and those who do not embrace it will be left in the dust. But figuring out how to enter the game and get the best ROI can be intimidating at best. This session, which focuses on mobile fundraising will dissect both traditional (Red Cross type) and grassroots style text to donate campaigns, and talk about the pros and cons of each. It will also present a couple case studies in which nonprofit organizations successfully used text messaging for fundraising and to advance their organizational goals. There will be ample time for Q&A and an interactive group brainstorm on how participants can make their entrance into the mobile revolution.