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Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
Text to Donate and the Mobile Revolution
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Text to Donate and the Mobile Revolution

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It is no secret that the future of mobile communications is here now, and those who do not embrace it will be left in the dust. But figuring out how to enter the game and get the best ROI can be …

It is no secret that the future of mobile communications is here now, and those who do not embrace it will be left in the dust. But figuring out how to enter the game and get the best ROI can be intimidating at best. This session, which focuses on mobile fundraising will dissect both traditional (Red Cross type) and grassroots style text to donate campaigns, and talk about the pros and cons of each. It will also present a couple case studies in which nonprofit organizations successfully used text messaging for fundraising and to advance their organizational goals. There will be ample time for Q&A and an interactive group brainstorm on how participants can make their entrance into the mobile revolution.

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  • Did you find this presentation helpful and would like to see more of our sessions? Feel free to register for any of our upcoming NonprofitWebinars sessions here: http://nonprofitwebinars.com/webinars/

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  • 1. Text to Donate and the Mobile Revolution Debra Brown December 11, 2012A Service Of: Sponsored by:
  • 2. Protecting and Preserving the www.cjwconsulting.com Institutional Memories of Nonprofits Since 1993 (866) 598-0430 info@cjwconsulting.comA Service Of: Sponsored by:
  • 3. Affordable collaborative data management in the cloud.A Service Of: Sponsored by:
  • 4. Today’s Speaker Debra Brown Co-Founder and COO MobilizeUsAssisting with chat questions: Hosting:Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.A Service Of: Sponsored by:
  • 5. Text to Donate and the Mobile Revolution: Using Text Messaging to Help Your Organization Prosper
  • 6. It’s All About You!!!WHAT WOULD YOU LIKE TO GET OUT OF TODAY’S WEBINAR?WHAT WAS YOUR MOTIVATION FOR ATTENDING?DO YOU HAVE ANY SPECIFIC TOPICS YOU WANT TO FOCUS ON?
  • 7. Texting… What’s the Big Deal? 83% of American adults own cell phones and 3/4 of them (73%) send and receive text messages.  Pew Research Center 85%of people read an unread text message within 15 minutes of receiving it, while only 15% of people open an unread email  It’s Required: Nonprofit Organizations and Mobile Marketing, textopoly http://www.textopoly.com/blog/2011/02/its-required-nonprofit-organizations-mobile- marketing/
  • 8. How are Non Profits Using Text Messaging?
  • 9. Advocacy & Calls to ActionAsk people to make phone calls Announce emergency rallies and/or to elected officials last minute events via textYou can even include a phonenumber for people with smartphones to click on so they can and increase the likelihood of last make the call immediately! minute information getting to people in time
  • 10. Volunteer CoordinationSend reminders for trainings and/or upcoming volunteer opportunities Use texting for coordination during events where internet access is not available
  • 11. Event Reminders/CancelationsIncrease Attendance Decrease the StressSend don’t forget day of Quickly notifying people of reminders for events info such as new venue, time change etc.
  • 12. Donor Launch creative text to give campaignsCultivationandFundraisingRecruit newsupporters atevents by havingpeople text-in tojoin your listSend texts withupdates regardingfundraising goalsand other news
  • 13. The Campaign that Swept the Nation Text-to-Give Campaign: American Red Cross Haiti Disaster Relief People texted in to donate $10 All money went to Red Cross $800,ooo raised in one day! $5 million raised by day two Info from THE MOBILE FRONTIER: Text-To-Give & Beyond http://www.fundraising123.org/files/Convio_Net workforGood_Mobile_Guide.pdf
  • 14. Doing A Red Cross Style CampaignCost of a mGive Campaign What That Means $500 one time setup fee  One year contract is required  People can only give $5 or $10 Monthly fee - $199 - $799  They can only give up to $25 $.35 per transaction fee per month  You need 26 donations of %3.5 percent of the $10/month or 311/year to amount donated break even  My full article on the topic Pricing info comes directly from the mGive website: http://www.frontrangesource.com/wp- http://www.mgive.com/Pricing.aspx content/uploads/2011/07/DebraBrownArticle.pdf
  • 15. The Good News Is…There are other players in the game and companiescreating new models:  Connect2Give http://www.connect2give.com/  g8wave: http://www.g8wave.com/  Give.mobi - http://give.mobi/paypal  Give by Cell - http://www.givebycell.com/  Mgood - http://www.mgood.com/  Mobile Commons http://www.mobilecommons.com/  MobilizeUs.com http://www.mobilizeus.com  Sumo Text - http://www.sumotext.com/sms-giving.html
  • 16. Finding the Right Vendor Some questions you mightIt’s all about asking want to ask potential vendors:the right questions. Is your service compatible with all cell phone carriers and prepaid services? What does your pricing include, and is it monthly or do we have to sign a contract? What features and functionality do you have that distinguishes you from your competitors? How long have you been in business? Can you provide me with a list of existing customers?
  • 17. Text to donategrassroots stylewith any serviceprovider:  Text in and get a link to a donation page  Text in and have your development director follow-up with the pledge  Text in and turn over records to Text to Donate Grassroots Style professional phone bank
  • 18. Text To JoinTO SEE HOW THIS WORKS: TEXT: KYJWJ TO: 32075
  • 19. How Do We Know? DETERMINING IFTEXT TO DONATE IS RIGHT FOR YOUR ORGANIZATION
  • 20. The Most Important Factor Is text messaging right for your constituency?When all else fails, ASK your people if they want to be contacted via text message!
  • 21. Yes, We Want It!!! Now What??? HOW TO GET FROM HERE TO HEREWITHOUT DOING THIS
  • 22. Develop a Plan for Your Texting Program Align the program with your organizational goals Figure out who will do what Come up with a marketing plan Select a vendor Start texting! Evaluate R.O.I.
  • 23. Evaluating Your Texting Program Return on Investment Return on Engagement Did text messaging make  Did your texting program your staff more efficient? make it easier for people Save them time? Consume to take action and/or less paper? fulfill their pledge? Did your texting lead to  Enable you to recruit more or increased new supporters donations? Evaluation frame provided by THE MOBILE  Build loyalty to your FRONTIER: Text-To-Give & Beyond: organizationhttp://www.fundraising123.org/files/Convio_Netwo rkforGood_Mobile_Guide.pdf
  • 24. Contact Information Debra Brown Phone: 720-917-4900 Email:Debra.Brown@MobilizeUs.comhttp://www.MobilizeUs.com
  • 25. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by:

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