Strong Connections: Linking Your Strategy, to Goals, to Data
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Strong Connections: Linking Your Strategy, to Goals, to Data

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When it comes to social media, email marketing, or even online engagement in general, we often have a feeling when things are going well or when they aren’t. Whether it’s Facebook, Twitter, or ...

When it comes to social media, email marketing, or even online engagement in general, we often have a feeling when things are going well or when they aren’t. Whether it’s Facebook, Twitter, or something else, you don’t have to be satisfied with a feeling: use your organization’s strategic plan to identify real goals and then track the data to show your impact. The next time your leadership staff ask why you’re spending all that time on Twitter, you’ll be able to show them why it matters!

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Strong Connections: Linking Your Strategy, to Goals, to Data Presentation Transcript

  • 1. Strong Connections: Linking Your Strategy, to Goals, to Data Amy Sample Ward November 9, 2011A Service Of: Sponsored by:
  • 2. INTEGRATED PLANNING Advising nonprofits in: www.synthesispartnership.com • Strategy • Planning (617) 969-1881 • Organizational Development info@synthesispartnership.comA Service Of: Sponsored by:
  • 3. Affordable collaborative data management in the cloud.A Service Of: Sponsored by:
  • 4. Today’s Speaker Amy Sample Ward Membership Director, NTEN - Nonprofit Technology NetworkAssisting with chat questions: Hosting:April Hunt, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:
  • 5. StrongConnections Linking strategy, to goals, to data
  • 6. “Actionable Data”to“Strategic Data”Amy Sample Ward, NTENTwitter: @amyrswardamy@nten.org
  • 7. Spoiler Alert:We already have thetools we needWe just haven’t applied them…
  • 8. Step 1:Linking strategyto goals
  • 9. Role of Mission What do you do? Why do you do it? What does success look like?
  • 10. Step 2:Linking goalsto social
  • 11. Role of Social Where do you engage and why? With whom? What value are you creating?
  • 12. Step 3:Acting onStrategic data
  • 13. Role of Data Where are you? Where were you? Where do you want to be?
  • 14. I’ll believe itwhen I see it.
  • 15. Linking strategyto goals
  • 16. MissionNTEN aspires to a world where all nonprofitorganizations skillfully and confidently usetechnology to fulfill their missions. We are themembership organization of nonprofit technologyprofessionals. Our members share the common goalof helping nonprofits use all aspects of technologymore effectively.
  • 17. Mission to GoalNTEN aspires to a world where all nonprofitorganizations skillfully and confidently usetechnology to fulfill their missions. We are themembership organization of nonprofit technologyprofessionals. Our members share the common goalof helping nonprofits use all aspects of technologymore effectively.
  • 18. Linking goalsto social
  • 19. GoalEstablish NTEN Reputation: NTEN is a trusted leaderfor information, resources, and education on allaspects of using technology across your organizationto meet your mission. NTEN is an early adopter;transparent and open with our evaluations andexperience.
  • 20. Goal for Social Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission. NTEN is an early adopter; transparent and open with our evaluations and experience.
  • 21. Acting onstrategic data
  • 22. Example Metrics• % of Conversation• # of outside articles & speaking engagements• Retweets and shares• # of Member requests for specific information• positive mentions of NTEN and NTC• guest content (NTEN blog) promotion• leading referral sites (external)• leading referral platforms (social media)• referral site with longest on site time
  • 23. 1. Use your mission2. Connect social to your ultimate goals3. Activate your data4. Evaluate, investigate, explore
  • 24. We’ll totally do this…soon…ish…
  • 25. Push back onstrategic data = Push back on strategic work.
  • 26. Getting Started Use the resources you already have (your mission, strategies, goals) Ask staff about the tools they are using (ID new options and applications) Try to move some numbers (evaluate how to influence social media)
  • 27. Get the template: http://biy.ly/DIYmetrics
  • 28. Amy Sample Ward Email: amy@nten.org Twitter: @amyrsward Website: http://nten.org Blog: http://amysampleward.org
  • 29. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by: