0
Sponsored by:
Special Events – They’re Worth It!
Joan Mound
October 2, 2013
Twitter Hashtag - #4Glearn
Part
Of:
Sponsored by:
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617...
Sponsored by:Part
Of:
Coming Soon
Sponsored by:
Today’s Speaker
Joan Mound
Partner
ejIMPACT
Assisting with chat questions:
Jamie Maloney, 4Good
Founding Dir...
THEY ARE WORTH IT!
 Key to the success of an organization’s:
 Financial security
 Visibility
 Growth in volunteers through committees & b...
7
8
Staff Time
Allocation
Corporate Event
Chair
Volunteer
Committee
 What is the difference between a –
Corporate Event Chair
Corporate Sponsor
Awardee
9
 How much is each event netting?
 How many people are working on each event?
 How much of their time is being spent on ...
Fully responsible for the event
Financial success
Partnering with the liaison from the Corporate Event
Chair company
Overs...
The single most important ingredient
to a financially successful
Special Event
12
Why are they so important?
13
What can they do that you can’t?
14
Who Are They- The Profile
15
What is their role –
The Job Description
16
Can you do this alone?
17
YOUR SUPPORT SYSTEM!
18
 Who serves on your committees?
 Board Members?
 Board Members?
 Board Members?
 Do they serve on more than one commi...
 You need new volunteers who are not on the
board. Why?
 New ideas
 Give board members a break
 New resources
 New vo...
 Where do you find these people?
 Members
 People who use your services
 People from companies that support you
 What...
COMMITTEE RESPONSIBILITIES
22
BE SURE TO HAVE JOB DESCRIPTIONS FOR THE:
 Overall Chair
 Sub-committee Chairs
 Committee Members
23
24
Timeline
Budget
Sponsorship Opportunities
Board Commitment
Corporate Event Chair
Committees
How to give visibility to your...
 Who should do what
Identify & secure Corporate Event Chair
Plan, organize, implement & execute event
Committees
26
 Why so long?
 What should it look like?
 Who prepares it?
 What makes it so important?
27
GALA
It’s all in the percentages
 Sponsorship 60%
 Donations, Ticket Sales, Host a Table 7%
 Ad Journal 13%
 Auction 1...
WALK (or any “thon”)
It’s all in the percentages
Sponsorship 10%
Corporate Chair Team 15%
Other Teams/Individuals 75%
100%...
Sponsorship Opportunities
30
Personal Contribution – why that is so important
Helping to identify and secure the Corporate Event Chair
Opening doors to...
3 Most Important Questions!
32
33
Is There a Dedicated Staff Person?
34
35
Is There Buy-in From the Board?
36
37
Are you and your organization ready
to make a change through a new and
proven process?
38
“No one has ever become poor from giving”
Ann Frank
39
Areas of Expertise:
 Coaching and implementation in all areas of fundraising & development:
 Special Events
 Planned Gi...
Ellen Donohue
edonohue@ejimpact.com
Joan Mound
jmound@ejimpact.com
(386) 445-3030
www.fundraisingcourses.com
www.ejimpact....
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Special Events – They’re Worth It!

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The three most important components of a successful Special Event and the true definition of a “successful” special event.

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Transcript of "Special Events – They’re Worth It!"

  1. 1. Sponsored by: Special Events – They’re Worth It! Joan Mound October 2, 2013 Twitter Hashtag - #4Glearn Part Of:
  2. 2. Sponsored by: Advising nonprofits in: • Strategy • Planning • Organizational Development www.synthesispartnership.com (617) 969-1881 info@synthesispartnership.com INTEGRATED PLANNING Part Of:
  3. 3. Sponsored by:Part Of: Coming Soon
  4. 4. Sponsored by: Today’s Speaker Joan Mound Partner ejIMPACT Assisting with chat questions: Jamie Maloney, 4Good Founding Director of Nonprofit Webinars and Host: Sam Frank, Synthesis Partnership Part Of:
  5. 5. THEY ARE WORTH IT!
  6. 6.  Key to the success of an organization’s:  Financial security  Visibility  Growth in volunteers through committees & board  Potential major gift donors  Common thread 6
  7. 7. 7
  8. 8. 8 Staff Time Allocation Corporate Event Chair Volunteer Committee
  9. 9.  What is the difference between a – Corporate Event Chair Corporate Sponsor Awardee 9
  10. 10.  How much is each event netting?  How many people are working on each event?  How much of their time is being spent on each event? 10
  11. 11. Fully responsible for the event Financial success Partnering with the liaison from the Corporate Event Chair company Oversees the day to day process Partners with the Overall Chair of the volunteer committee Prepares all the materials, meeting agendas, spreadsheets, reports STAYS ON TIMELINE!! 11
  12. 12. The single most important ingredient to a financially successful Special Event 12
  13. 13. Why are they so important? 13
  14. 14. What can they do that you can’t? 14
  15. 15. Who Are They- The Profile 15
  16. 16. What is their role – The Job Description 16
  17. 17. Can you do this alone? 17
  18. 18. YOUR SUPPORT SYSTEM! 18
  19. 19.  Who serves on your committees?  Board Members?  Board Members?  Board Members?  Do they serve on more than one committee? 19
  20. 20.  You need new volunteers who are not on the board. Why?  New ideas  Give board members a break  New resources  New volunteers are potential board members 20
  21. 21.  Where do you find these people?  Members  People who use your services  People from companies that support you  What service organizations are in your community?  Rotary  Junior League  Lions  Are you a membership driven organization?  Places to advertise for volunteers:  Craig’s List  Volunteermatch.com  Linkedin 21
  22. 22. COMMITTEE RESPONSIBILITIES 22
  23. 23. BE SURE TO HAVE JOB DESCRIPTIONS FOR THE:  Overall Chair  Sub-committee Chairs  Committee Members 23
  24. 24. 24
  25. 25. Timeline Budget Sponsorship Opportunities Board Commitment Corporate Event Chair Committees How to give visibility to your organization 25
  26. 26.  Who should do what Identify & secure Corporate Event Chair Plan, organize, implement & execute event Committees 26
  27. 27.  Why so long?  What should it look like?  Who prepares it?  What makes it so important? 27
  28. 28. GALA It’s all in the percentages  Sponsorship 60%  Donations, Ticket Sales, Host a Table 7%  Ad Journal 13%  Auction 10%  Fund a……. 10% 100% 28
  29. 29. WALK (or any “thon”) It’s all in the percentages Sponsorship 10% Corporate Chair Team 15% Other Teams/Individuals 75% 100% 29
  30. 30. Sponsorship Opportunities 30
  31. 31. Personal Contribution – why that is so important Helping to identify and secure the Corporate Event Chair Opening doors to companies for Sponsorship & Teams Identify individuals and corporations that can make a major gift Agree to sign letters to their contacts and make follow-up calls Gala – sell sponsorships & fill tables “Thons” – build teams & participate 31
  32. 32. 3 Most Important Questions! 32
  33. 33. 33
  34. 34. Is There a Dedicated Staff Person? 34
  35. 35. 35
  36. 36. Is There Buy-in From the Board? 36
  37. 37. 37
  38. 38. Are you and your organization ready to make a change through a new and proven process? 38
  39. 39. “No one has ever become poor from giving” Ann Frank 39
  40. 40. Areas of Expertise:  Coaching and implementation in all areas of fundraising & development:  Special Events  Planned Giving  Major Gifts  Strategic Planning  Feasibility Studies  Capital Campaigns  Annual Appeals & Direct Mail Campaigns  Board Development & Trainings 40
  41. 41. Ellen Donohue edonohue@ejimpact.com Joan Mound jmound@ejimpact.com (386) 445-3030 www.fundraisingcourses.com www.ejimpact.com www.ejimpactblogging.com 41
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