Silent Auction Secrets: 5 simple changes to generate bigger bids
by 4Good.org on Oct 09, 2013
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Auction planners: How do you get guests to bid more in your silent auction? ...
Auction planners: How do you get guests to bid more in your silent auction?
When you’ve gone to the effort of soliciting donors for items, setting up displays, and arranging volunteers for checkout, it’s not a pleasant feeling at night’s end to realize your fabulous items were sold at a hefty discount. It can be really demoralizing.
Here’s the good news. Even if you don’t change your items OR your audience, you can still raise more money. You just need to use the same marketing and psychological tactics in your silent auction that the big stores use to get us consumers to buy.
The commercial sector spends millions of dollars in marketing studies; they know the triggers that get us to pull out our credit cards. In this webinar, you’ll learn how to adapt five of their marketing secrets to your silent auction, so you can appreciate the same benefits.
In this fun and incredibly practical webinar, you’ll see examples of good (and bad) silent auctions in action so you know how to get top bids at your event.
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