Setting Up An Online Store

Setting Up An Online Store CJ LuckeA Service Of: Sponsored by:

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Today’s Speaker CJ Lucke CEO, Public Remix Hosting:Assisting with chat questions:April Hunt, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:

Setting Up an Online StoreCJ Lucke, Public Remix

CJ Lucke, Public Remix Work with local government and nonprofits to engage customers Teach social media and govt. admin. for local universities CEO for Public Remix

Today’s take-aways• Understand the online store transaction process• Review top electronic storefront options• Learn what are the "hot" sellers• Become a revenue center selling surplus• Discuss the legal constraints of online transactions• Have fun!

Examples: Outside VendorSan Diego Historical Society | Printroom | Photos http://http://www.sandiegohistory.org/online_resources/gallery.html/

Examples: CafePress http://www.cafepress.com/

Greater Good:Family of Specialty Sites http://https://www.thehungersite.com/store/site.do?siteId=220/

Greater Good - FairTrade The GreaterGood Network welcomes product submissions for review by our buying team. Please send a letter describing your company and collection along with a product sample and pricing to:• GreaterGood store c/o CharityUSA.com, LLC One Union Square 600 University Street, Suite 1000 Seattle, WA 98101 USA Attn: T. Blakely• Please note that product samples will not be returned, nor do we pay for samples.• Product submissions do not imply or guarantee an intent to purchase submitted products. Due to the volume of product submissions, we are not able to acknowledge receipt of every product.

Examples: LicensingNew York City | Admin. Services | Everything NY! http://http://a856-citystore.nyc.gov//

New York24 million dollars a year in revenue - RFP &multiple vendorsAggressive enforcement of licensing and imagesLawsuitsAll departments under one umbrellaCopy of RFP at PublicRemix.com

Examples: LA Coroner’s Office http://http://www.lacoroner.com/Default.aspx/

Examples: Gift CatalogMercy Ships | Donations http://http://www.mercyships.org/index.php/pages/gift_catalog/

Examples: In Kind DirectCreated by Prince of Wales | Magento |Distributes products to charities http://www.inkinddirect.org/

Examples: PersonalizationParking cards, credit cards, stamps (value of yourlogo/brand) http://http://a856-citystore.nyc.gov/4/Parking-Cards//

First: What is your goal?Political - is your agency ready for this?Marketing Get your name and logo out in public Attract more membersRevenue Set realistic goals Start small with pilot project

Second: In-house or out?Just selling on-line or have retail store locations?Do you have the resources in-house? (customerrelations, IT support, shipping, returns, legal)Is your Finance dept. able to accept credit cards?Will your legal dept. allow you to sell surplus?Would an outside vendor make a profit?Can you partner with tourism office?

Preferred method: OutsourceWrite an RFP and see if anyone is interestedWhat is your expected level of service? (Hoursopen for storefronts, 24 hour online service,express shipping)

Setting up In-houseGet buy-in from decision makersDecide on products you want to sell, inventoryyou will keep, secure storage area and how youwill fulfill ordersWork with IT & Finance to develop website,shopping cart, credit card authorization, bankdeposits and customer return policies

Selling SurplusHow not to do it

Selling SurplusFarmington, NMYuma, AZ http://www.publicsurplus.com/sms/farmington,nm/browse/home

eBay - State of Oregon OregonTrail2000 on eBay

Website Store VendorsResolution, Inc. http://www.resodirect.com/Volusion http://www.volusion.com/nonprofit/Magento http://www.magentocommerce.com/CafePress http://www.cafepress.comeBay http://www.ebay.comPublic Auction http://www.publicsurplus.com

Thank you!Visit PublicRemix.com for copy of NY RFP andmore infoYour customers want to buy products on-line;you can make it easy for them!

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Setting Up An Online Store

by NonprofitWebinars.com on Jun 22, 2011

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