Practical Strategies for Writing the Annual Appeal

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Writing a fundraising appeal is hard work. What's effective for one organization may not work for another one. We'll discuss ways to reduce the aggravation and to increase the chances of your letters bringing in more money.

Think of this workshop as a treasure trove of ideas and examples to help you when you write your next appeal. To write a successful fundraising appeal, it's important that you understand donor motivation and donor response.

Published in: Business
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