Pinning for Good - How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good
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Pinning for Good - How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good

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In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get......

In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal Pinterest profile and a Company profile; examples of nonprofits are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts on Pinterest with your other social media platforms.

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  • 1. Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good Julia Campbell March 26, 2013A Service Of: Sponsored by:
  • 2. Protecting and Preserving the www.cjwconsulting.com Institutional Memories of Nonprofits Since 1993 (866) 598-0430 info@cjwconsulting.comA Service Of: Sponsored by:
  • 3. Affordable collaborative data management in the cloud.A Service Of: Sponsored by:
  • 4. Today’s Speaker Julia Campbell Principal and Foundation J Campbell Social MarketingAssisting with chat questions: Hosting:Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.A Service Of: Sponsored by:
  • 5. Julia CampbellPresident/CEO of J Campbell Social Marketing http://www.jcsocialmarketing.com Nonprofit Webinars March 26, 2013#pinning4good @pinning4good
  • 6. Takeaways From Today Top 3 reasons why your nonprofit needs to be on Pinterest now How to link Pinterest with existing social media accounts and your website Best practices and concrete examples from nonprofits who are killing it on Pinterest A list of 102 Things to Pin on Pinterest Using Pinterest Secret Boards for collaboration #pinning4good @pinning4good
  • 7. What is it? “Pinterest is a tool for collecting and organizing things you love.” People use it to make wish lists, plan trips, organize events, start collections, interior decorating, plan projects #pinning4good @pinning4good
  • 8. Top 3 Reasons Why Your Nonprofit Needsto be Interested in Pinterest1) Pinterest is growing leaps and bounds.  Pinterest has almost caught up with Twitter in terms of adult U.S. Internet users (15% compared to Twitter’s 16%).  Pinterest has >25 million monthly unique visitors.  Nothing to sneeze at when you want more eyeballs on your cause and more donors to add to your database!  All statistics taken from the Pew Internet & American Life Project (PewInternet.org) #pinning4good @pinning4good
  • 9. Top 3 Reasons Why Your Nonprofit Needsto be Interested in Pinterest2) Pinterest is where women are, and women are givers to charity.  As a general trend, women make up more of the population on most social net working sites – but they make up 82% of active users on Pinterest.  And, according to numerous studies, women at virtually every income level are more likely to give to charity (in some cases, nearly twice as much).  And, when women give, they are more likely to give more and to be more loyal donors (think, donor retention). #pinning4good @pinning4good
  • 10. Top 3 Reasons Why Your Nonprofit Needsto be Interested in Pinterest3) Pinterest has a totally different culture than the other social networking sites.  Pinterest is aspirational, not of-the-moment.  It is also transactional, not relational like Facebook, Twitter.  What we pin reflects what we covet, what moves us, what we desire, who we want to be.  Pinterest works more like a Vision Board, rather than an off-the-cuff, in-the-moment statement of what we are eating or where we are hanging out. #pinning4good @pinning4good
  • 11. Top 3 Reasons Why Your Nonprofit Needsto be Interested in PinterestBONUS: Of all the social networks out there, Pinterest posts (called pins) last much longer!  Pinterest pins have a shelf life of over one week!  A tweet is 5-25 minutes; 80 minutes for a Facebook post.  People pin photos on Pinterest to share with friends, to collect and to save for later.  You can’t save Facebook posts or tweets. In this way, Pinterest is unlike every other social network. (Great for nonprofits and businesses!) #pinning4good @pinning4good
  • 12. Getting Started Pinterest Business Pages vs. Personal Profiles  New Pinterest TOS asks you to have a Business Page, if you are using it for work or promoting any type of commercial activity (including online fundraising).  You can convert your existing Personal Profile to a Business Page. Must convert entire Profile; can’t do individual boards unfortunately.  You can create a new one at business.pinterest.com #pinning4good @pinning4good
  • 13. Getting Started 3 main benefits of Business Pages  Account verification – that check box in the bio!  Access to special “Pin It” button and other widgets  First access to new upcoming features – like insights! #pinning4good @pinning4good
  • 14. Getting Started Add Pin It bookmarklet to your browser (Google Chrome, Mozilla) for easy pinning. Add “Pin It” buttons to each page of your website and to each blog post (they should all have images, right?)  http://about.pinterest.com/goodies/ Add a “Pin It” button to every single product if you have an online store or catalog (it’s amazing how few nonprofits do this). #pinning4good @pinning4good
  • 15. Get Found On Pinterest Strategically fill out the About Us section.  Use keywords, think of how people would search for you and your cause.  Verify your website.  Link to Facebook, Twitter – Go to Settings, Social Networks. NOTE: You cannot connect your Pinterest account to a Facebook Business Page. YET. #pinning4good @pinning4good
  • 16. Get Followers On Pinterest Pin interesting, visually compelling stuff! Follow others. Repin, Comment, Like – engage. Share select pins on Twitter and Facebook.  Remember that you can only share pins on a Personal Facebook profile. Go to: www.woobox.com/pinterest to set up a Pinterest tab and put it on your Facebook Page!  Let your fans/followers know you are there – they already love you and what you do. #pinning4good @pinning4good
  • 17. What Should I Pin? 80% of people on Pinterest are just re-pinning! To get results for your nonprofit, you must focus on original content that links back to your website. To get ROI from Pinterest, you must pin images that:  Link back to your website or blog  Link to your email opt-in page  Link to your product page  Link to your YouTube channel (videos are effective pins!) #pinning4good @pinning4good
  • 18. What Should I Pin? A list of 102 Things to Pin on Pinterest is at:  http://jcsocialmarketing. com/2012/08/102-things- to-pin-on-pinterest/ #pinning4good @pinning4good
  • 19. What Should I Pin? ALL THAT BEING SAID…  Don’t just pin your own stuff!  It’s an interactive community.  Share and repin.  Good combination of original content and repinning or pinning content from others’ websites and blogs.  There is no secret, perfect formula – it depends on your capacity, your knowledge, your interest and your time. #pinning4good @pinning4good
  • 20. Ideas for Great Nonprofit Pins1) Videos from YouTube or Vimeo  Volunteers  Testimonials & Success Stories  Fun videos  Behind-the-scenes videos of program staff  Training videos  How-To Videos  Keep them short (15-20 seconds)  Everyone can be a videographer with a smartphone!  http://pinterest.com/listenin/the- best-of-non-profit-video- storytelling/ #pinning4good @pinning4good
  • 21. Ideas for Great Nonprofit Pins2) Images with text overlay  Use your images and inlay text over them.  Make sure they link directly to your blog posts or website!!  Use PicMonkey (www.pickmonkey.c0m) to easily edit photos.  Use Quozio (www.quozio.com) to make quotes or text to go with a blog post.  Great nonprofit examples: http://pinterest.com/nolandhoshino /infosnaps-causes-and-nonprofits/ #pinning4good @pinning4good
  • 22. Ideas for Great Nonprofit Pins #pinning4good @pinning4good
  • 23. Ideas for Great Nonprofit Pins #pinning4good @pinning4good
  • 24. Ideas for Great Nonprofit Pins #pinning4good @pinning4good
  • 25. Ideas for Great Nonprofit Pins3) Infographics Taking valuable information and making it visual! A great way to provide value to and build yourself as an expert who shares great resources Use Infogr.am (www.infogr.am) Re-pin others’ infographics – can search “animal infographic”, “environment infographic”, “women infographic” based on your cause #pinning4good @pinning4good
  • 26. Ideas for Great Nonprofit Pins Great resources for nonprofit infographics:  Beth Kanter  http://pinterest.com/kanter/nonprofit- infographics/  Heather Mansfield/NonprofitOrgs  http://pinterest.com/nonprofitorgs/nonprofit-ads- posters-infographics/ #pinning4good @pinning4good
  • 27. Ideas for Great Nonprofit Pins4) Online Fundraising Catalog.  Add “$7.99” etc. in the caption of your pin.  Pinterest has a gift section on their home page and in order to be selected to you need to add a price.  Pins with prices get 36% MORE likes! #pinning4good @pinning4good
  • 28. Ideas for Great Nonprofit Pins #pinning4good @pinning4good
  • 29. Ideas for Great Pins5) Organization Wish List  Pin items that your nonprofit needs, with instructions on how to donate them in the caption  Sheets, baby formula, toilet paper  Moving? Packing equipment, new computer equipment  Volunteers with short descriptions, linking back to your website  Can easily send people there – it’s more visual and will link to the actual items on Amazon, Staples, etc. #pinning4good @pinning4good
  • 30. Successful Nonprofit Pins… Are visually compelling. Are of interest to the nonprofit’s online community. Have clever captions. Use hashtags (sparingly). #givingtuesday #pinning4good Use keywords and links (they get hyperlinked). #pinning4good @pinning4good
  • 31. Successful Nonprofit Accounts…  Research what people are already pinning and go from there – find the community.  Clearly identify goals:  Drive donations to the website.  Increase brand affinity.  Grow online community.  Plan boards strategically.  Launch boards internally (with staff, volunteers, Board members) then externally.  Draw on your exiting online cheerleaders to spread the word! #pinning4good @pinning4good
  • 32. Pinterest ToolsGROUP BOARDS SECRET BOARDS Great for collaboration  Use as an inter-office Showcasing your donors collaboration tool Clients, people you serve  Social media content Promotion – running a development board contest, acknowledging best  Event planning board customers, online (private) ambassadors  Cultivate ideas that you do Event committees not want people to see just Fundraising committees yet  Ideas for future presentations Another way to help establish authority  Ideas for blog posts #pinning4good @pinning4good
  • 33. Pinterest Resources Analytics and Scheduling – check out:  Pinster – www.pinster.me  Reachli (formerly Pinerly) – www.reachli.com  Pingraphy – www.pingraphy.com Find out who’s pinning your stuff!  www.pinterest.com/YOURURLHERE.com  www.pinterest.com/source/jcsocialmarketing.com #pinning4good @pinning4good
  • 34. Pinterest Resources John Haydon: 12 Ways to Use Pinterest for Your Nonprofit Matt Petronzio on Mashable: 10 Strategies for Non- Profits on Pinterest and 10 Non-Profits Leveraging Pinterest for Social Good Huffington Post: Pinterest For Nonprofits: 7 Organizations To Watch Nonprofit Tech 2.0: Nine Pinterest Best Practices for Nonprofits Nell Edgington: Why I Love Pinterest and Nonprofits Should Too #pinning4good @pinning4good
  • 35. In Conclusion… For nonprofits especially, storytelling through pictures is KEY to communicating your mission! #pinning4good @pinning4good
  • 36. In Conclusion… Pinterest is not like other social networks – people go there in the mindset to spend money. #pinning4good @pinning4good
  • 37. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by: