Pink Slime. The Boy Scouts of America. Trayvon Martin. Online petitions are all over the news these days, but the big news is that they really do work. In the information age, online petitions have become an important tactic for advocacy campaigns and a crucial channel for list growth to support direct email fundraising. Listen in to learn best practices for online petitions that Change.org has gleaned from hundreds of thousands of campaigns started on the world’s petition platform.
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