Nonprofit Recruiting Solutions                     with LinkedIn            Bryan Breckenridge & Mac Smith                ...
INTEGRATED PLANNING Advising nonprofits in:        www.synthesispartnership.com • Strategy • Planning                     ...
Affordable collaborative data             management in the cloud.A Service   Of:                        Sponsored by:
Today’s Speakers                   Bryan Breckenridge                 Mac Smith                     Nonprofit Success Enab...
Doing great work requires great people.Nonprofit Social Recruiting with LinkedIn                                          ...
Bryan Breckenridge                         @bgbreckNonprofit Success EnablerLinkedIn Nonprofit Solutions               bbr...
2800 Nonprofit join       LinkedIn per day.2+ mil3+ mil                      7
2011 Nonprofit EmploymentTrends Survey Findings  KEY RECRUITMENT FINDINGS    1. FAILURE TO PRIORITIZE HR LIMITS RESULTS AN...
Failure to prioritize HR limits results andincreases risk and costs   Limits the advancement of the organization’s missio...
It’s still “who you know”     Top 5 Recruitment Advertising Strategies        Formal network of colleagues/nonprofits   ...
Over-reliance on networks may be presentingchallenges Though formal and informal networks yield significant results,  div...
There is a wealth of opportunities to effectivelymarket job openings                               Source: 2011 Nonprofit ...
There are significantopportunities to leveragesocial networking sources                            Source: 2011 Nonprofit ...
Recruitment and LinkedIn Now                         86% of hiring managers use                          LinkedIn*       ...
Connect the world’s professionals to make   them more productive and successful     LinkedIn Nonprofit Solutions  Enable n...
Nonprofit HR/Recruiting Statistics                                                                                        ...
Tell your employer story.Recruit staff & supporters.Engage key audiences.Boost Productivity.                              17
Nonprofits are social recruiting on LinkedIn                                               18
Do we understand Active vs. Passive Candidates?  Active Candidates           Passive Candidates  - Will apply @ your site ...
Four questions to ask.     Understanding                Positioning     our target candidate      our organization as an  ...
Tell your employer story.6   Recruit staff & supporters.    Engage key audiences.3    Boost Productivity.                 ...
1.) Tell your story.                       22
2.) Make one of these.                         ”InMap”                              23
Ele’s Place does. 9 staff 23 “employees”.                                        24
3.) Tell your org story.                               1.) Promote                           .   2.) Update               ...
Taproot Foundation loves using “Admin Tools”                                               26
4.) Live on “Advanced Search”                                27
5.) Engage & promote with “Groups”    Join & participate       Launch one        Post Jobs                           21K  ...
6.) Involve Marketing    “Followers” are good                           29
LinkedIn Tips Recap                1.    Tell your story                2.    Create InMap                3.    Tell the O...
Invest in these areas.     Understanding                Positioning     our target candidate      our organization as an  ...
Tell your employer story.6   Recruit staff & supporters.3   Engage key audiences.    Boost Productivity.                  ...
33
1.) A Career Page brings your employer story to top candidates.       83 PPFA Center Affiliate CEO’s said recruiting is bi...
2.) Jobs Network pursues passive candidates.                           added 2 board members in minutes.                  ...
3.) LinkedIn Recruiter helps you find & contact the needles.          LinkedIn Recruiter: Search Results (848)            ...
37
Relationship ManagementThe purpose of the Relationship Management role is to serve as a single point of contact responsibl...
Learn more about LinkedIn Nonprofit Solutions.                                             39
Contact us to move forward.                              40
Nonprofit HR Solutions About us   – Nonprofit HR Solutions is the nations only full-service consulting firm     dedicated...
Thank You!bbreckenridge@linkedin.compsmith@nonprofithr.com                             42
Find listings for our current season          of webinars and register at:            NonprofitWebinars.comA Service   Of:...
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Nonprofit Recruiting Solutions with LinkedIn

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Approximately 75% of nonprofits do not have any formal budget for recruiting employees, according to the 2011 Nonprofit Employment Trends Survey.
Nonprofits need recruiting tools that are easy to implement, cost efficient and, most importantly, connect them with the best people. Social recruiting -- using social media to recruit staff -- does just that. And LinkedIn does social recruiting best.
Now with more than 120 million individual members and over 6,000 employer customers, LinkedIn has given nonprofit organizations a new way to recruit. Whether you’re looking for an executive director, a grant writer, network administrator, program director, communications manager or receptionist, you can find people with the required skills and a passion for your cause by using LinkedIn.
Plus, this spring LinkedIn instituted changes to make its network and services more affordable and accessible to eligible nonprofit organizations of all sizes. Including everything from job postings, employer marketing and recruitment tools for sourcing supporters, volunteers, board members and staff, these changes will help nonprofits find the talent they need to fulfill their missions now and in the future.
Join us on November 2, 2011 at 10:00 a.m. EST to learn about their new programs designed just for you – the nonprofit professional. During this presentation we will share with you, and your peers, strategies needed to identify the talent and professional knowledge you need to maintain a personal and professional edge.
This webinar is not only for you to learn about LinkedIn, but also for you to tell them what you need. Talk directly to HR social media and LinkedIn to experts about how you use the site and how it could be changed to better achieve your goals. This is unique access you don’t want to miss.

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  • Did you find this presentation helpful and would like to see more of our sessions? Feel free to register for any of our upcoming NonprofitWebinars sessions here: http://nonprofitwebinars.com/webinars/

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Nonprofit Recruiting Solutions with LinkedIn

  1. 1. Nonprofit Recruiting Solutions with LinkedIn Bryan Breckenridge & Mac Smith November 2, 2011A Service Of: Sponsored by:
  2. 2. INTEGRATED PLANNING Advising nonprofits in: www.synthesispartnership.com • Strategy • Planning (617) 969-1881 • Organizational Development info@synthesispartnership.comA Service Of: Sponsored by:
  3. 3. Affordable collaborative data management in the cloud.A Service Of: Sponsored by:
  4. 4. Today’s Speakers Bryan Breckenridge Mac Smith Nonprofit Success Enabler Director of Marketing LinkedIn Nonprofit Solutions Nonprofit HR SolutionsAssisting with chat questions: Hosting:April Hunt, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:
  5. 5. Doing great work requires great people.Nonprofit Social Recruiting with LinkedIn 5
  6. 6. Bryan Breckenridge @bgbreckNonprofit Success EnablerLinkedIn Nonprofit Solutions bbreckenridge@linkedin.com 650-605-2684- officeLinkedIn | San Francisco Bay AreaConnections: 2,107 | Recommendations: 20 415-307-9361- mobileMac Smith @nonprofithrconfDirector, Marketing & Special ProjectsNonprofit HR Solutions psmith@nonprofithr.com 202-785-2060- officeWashington, DC Metro AreaConnections: 364 | Recommendations: 6 540-412-8783- mobile 6
  7. 7. 2800 Nonprofit join LinkedIn per day.2+ mil3+ mil 7
  8. 8. 2011 Nonprofit EmploymentTrends Survey Findings KEY RECRUITMENT FINDINGS 1. FAILURE TO PRIORITIZE HR LIMITS RESULTS AND INCREASES RISK AND COSTS. 2. IT’S STILL “WHO YOU KNOW ” WHICH WORKS THE BEST WHEN IT COMES TO NONPROFIT RECRUITMENT. 3. OVER-RELIANCE ON NETWORKS MAY BE PRESENTING CHALLENGES. 4. THERE IS A WEALTH OF OPPORTUNITIES TO EFFECTIVELY MARKET JOB OPENINGS. 5. THERE ARE SIGNIFICANT OPPORTUNITIES TO LEVERAGE SOCIAL NETWORKING SOURCES. Find it at www.nonprofithr.com/survey
  9. 9. Failure to prioritize HR limits results andincreases risk and costs Limits the advancement of the organization’s mission Limits the development of teams and individuals Limits strategic perspective Increases exposure to legal risk Increases exposure to compliance infractions Potential increased costs
  10. 10. It’s still “who you know”  Top 5 Recruitment Advertising Strategies  Formal network of colleagues/nonprofits  Informal network of colleagues/friends  Newspaper (local online edition)  CraigsList  Newspaper (local print edition)  Personal Network Sources Formal network of 50% colleagues/nonprofits 50% Informal network of colleagues/friends Source: 2011 Nonprofit Employment Trends Survey
  11. 11. Over-reliance on networks may be presentingchallenges Though formal and informal networks yield significant results, diversity challenges give pause for concern. While diversity is regarded as important, almost half of those who indicate challenges say that the greatest diversity challenge is balancing ethnic diversity – attracting qualified people of color. Dr. Ivan Misner is the Founder & Chairman of BNI, as well as a New York Times best-selling author says, “It is human nature to congregate with people that are very much like us. People tend to cluster together based on education, age, race, professional status, etc.. The bottom line is that we tend to hang out with people who have similar experiences or perspectives as ours.”
  12. 12. There is a wealth of opportunities to effectivelymarket job openings Source: 2011 Nonprofit Employment Trends Survey
  13. 13. There are significantopportunities to leveragesocial networking sources Source: 2011 Nonprofit Employment Trends Survey
  14. 14. Recruitment and LinkedIn Now  86% of hiring managers use LinkedIn*  80% of organizations find talent on LinkedIn*  1 in 5 organizations use “social media” to “research” job candidates* – 1 in 3 “rejected” candidate because of what they found* Source: *CareerEnlightenment.com
  15. 15. Connect the world’s professionals to make them more productive and successful LinkedIn Nonprofit Solutions Enable nonprofits to engage what they need to succeed 15
  16. 16. Nonprofit HR/Recruiting Statistics Free Tools Paid Tools See HR/TA Have dedicated Have a recruiting as vital to mission. HR/TA Budget. Source- 2010 study of 450 nonprofits by Nonprofit HR Solutions. 16
  17. 17. Tell your employer story.Recruit staff & supporters.Engage key audiences.Boost Productivity. 17
  18. 18. Nonprofits are social recruiting on LinkedIn 18
  19. 19. Do we understand Active vs. Passive Candidates? Active Candidates Passive Candidates - Will apply @ your site - Don’t have a current resume - Listen to opportunities - May not listen to opportunities - Respond quickly - May not respond to “apply now” - Seek information - Higher bar to respond
  20. 20. Four questions to ask. Understanding Positioning our target candidate our organization as an audience? “employer of choice”? Measuring Results Engagingof our sourcing and posting? top passive talent?
  21. 21. Tell your employer story.6 Recruit staff & supporters. Engage key audiences.3 Boost Productivity. 21
  22. 22. 1.) Tell your story. 22
  23. 23. 2.) Make one of these. ”InMap” 23
  24. 24. Ele’s Place does. 9 staff 23 “employees”. 24
  25. 25. 3.) Tell your org story. 1.) Promote . 2.) Update 3.) Ask 1.) 2.) 3.) 25
  26. 26. Taproot Foundation loves using “Admin Tools” 26
  27. 27. 4.) Live on “Advanced Search” 27
  28. 28. 5.) Engage & promote with “Groups” Join & participate Launch one Post Jobs 21K 3K 2K Chronicle of VolunteerMatch.org Philanthropy NTEN 76K+ Nonprofit Groups. 28
  29. 29. 6.) Involve Marketing “Followers” are good 29
  30. 30. LinkedIn Tips Recap 1. Tell your story 2. Create InMap 3. Tell the Org story 4. Use Advanced Search 5. Engage with Groups 6. Enlist Marketing 30
  31. 31. Invest in these areas. Understanding Positioning our target candidate our organization as an audience? “employer of choice”? Measuring Results Engagingof our sourcing and posting? top passive talent?
  32. 32. Tell your employer story.6 Recruit staff & supporters.3 Engage key audiences. Boost Productivity. 32
  33. 33. 33
  34. 34. 1.) A Career Page brings your employer story to top candidates. 83 PPFA Center Affiliate CEO’s said recruiting is biggest challenge. 34
  35. 35. 2.) Jobs Network pursues passive candidates. added 2 board members in minutes. 35
  36. 36. 3.) LinkedIn Recruiter helps you find & contact the needles. LinkedIn Recruiter: Search Results (848) Save this search Keyword: (“major gifts”- Location: SF & NYC - Industry: Nonprofit or Philanthropy) 36
  37. 37. 37
  38. 38. Relationship ManagementThe purpose of the Relationship Management role is to serve as a single point of contact responsible for ensuring the total success and satisfaction ofour relationship. This will be achieved through proactive, consultative interactions that focus on maximizing the full potential of LinkedIn solutions.One of the key areas of emphasis will be on end user success and engagement. Your Relationship Manager will work with you ensure that bestpractices are utilized and reinforced. Additionally, you will be kept up to date on industry trends and how LinkedIn’s solutions address the evolvingrecruitment challenges faced by our growing client base.Your Relationship Manager is: • A dedicated business contact • Focused on client success • Proactive and consultative • A subject matter expertEnterprise SupportLinkedIn’s Enterprise Support team provides assistance for both technical and non-technical related issues and questions. US hours of operation are7am-6pm Monday through Friday (Central Standard Time) when our reps will provide email support and telephone contact by the representativeassigned to your issue. LinkedIn’s Enterprise Support team is also able to escalate other issues to LinkedIn’s Engineering and Web Operations team.Support options include: • Dedicated enterprise service team • Email support with rapid response, phone support based on your issue • 24x7 access to online help and a knowledge base on answers at your fingertips • Proactive communication of site issues and maintenance upcoming • Escalation of issues internally when needed Channing Berry Relationship Manager - LinkedIn Internet San FranciscoEducationLearning to use LinkedIn Recruiter can be accomplished in various formats. • Online on-demand training for viewing at your leisure • Instructor led weekly classes for when you have questions • Tip sheets as a reference (How to post a job, How to search, Boolean Search tips and more) • Webcasts with industry experts to help you be more effective in your day to day recruiting strategy Recruiting Solutions confidential
  39. 39. Learn more about LinkedIn Nonprofit Solutions. 39
  40. 40. Contact us to move forward. 40
  41. 41. Nonprofit HR Solutions About us – Nonprofit HR Solutions is the nations only full-service consulting firm dedicated exclusively to meeting the human resources needs of nonprofit organizations. Since 2000, Nonprofit HR Solutions has worked exclusively with the nonprofit sector, generating results for organizations supporting advocacy, health and human services, arts and culture, education, the environment, faith-based missions and more. For more information on Nonprofit HR Solutions, please call 202.785.2060 or visit www.nonprofithr.com. Our services – HR Consulting & Outsourcing – Executive Search – Staffing – The HR Cooperative – Nonprofit Human Resources Conference (Oct 7-9, 2012) – Nonprofit HR Symposia Series (Spring 2012) – Nonprofit Employment Trends Survey (Winter 2012)
  42. 42. Thank You!bbreckenridge@linkedin.compsmith@nonprofithr.com 42
  43. 43. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by:
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