Nonprofit Newsletter Reality Check                   Tina CincottiA Service   Of:                        Sponsored by:
Affordable collaborative data             management in the cloud.A Service   Of:                        Sponsored by:
Today’s Speaker                                          Tina Cincotti                                     Owner & Princip...
Nonprofit Newsletter RealityCheck: The Good, the Bad &          the Uglywww.NonprofitWebinars.com -- June 15, 2011Presente...
The Game Plan for Today…
We ’re goin g to talk ab ou t…
POP QUIZ!Which of the followingshould be included in  your newsletter?Select as many answers      as you like…
Reality Checks for All Newsletters
RealityCheck #1
Reality Check #2
RealityCheck  #3
RealityCheck #4
Time for a break…              Who’s got              questions?
RealityCheck #5
Omitunnecessary  words.
Headline Formulas from Copyblogger•   Who else wants to _________?•   The Secret of ___________•   Little-Known Ways to __...
RealityCheck  #6
Compare these…
Readability Stats in MS Word
Readability Stats in MS Word              Aim for reading              ease of 60-70              Aim for grade           ...
RealityCheck #7
Can  Iread it?
For Print                     For Electronic• Serif font – Times,           • Sans serif font – Arial,  Garamond, Georgia ...
SerifPrint…
Electronic
For Print                     For Electronic• Serif font – Times,           • Sans serif font – Arial,  Garamond, Georgia ...
Time for a break…              Who’s got              questions?
Pa p e r N e w s l e tte r s
Special rules…• Send it in an envelope, not self-mailer• Include envelope teaser (“Your personal  update inside…”)• Length...
e - N e w s l e tte rs
Special rules…• Write for preview pane & no image view
Special rules…•   Write for preview pane & no image view•   “From” field should be real person•   For longer articles, giv...
The All-Important Subject Line• Short: 40         Good Subject Lines:  characters with   • Top 10 Tips for Voters  spaces ...
Tips for Spicing Up Subject Lines• Use the word “you” or “your”• Use the word “my”• Use a number (5 Ways to…, Top 10…)• St...
Remember…1. News is the first word in NEWSletter.2. Make your donors the hero.3. “You” is your most powerful word.4. Tell ...
The rest of the time is yours…                     Who’s got                     questions?
Want more free fundraising advice?Sign up for my monthly e-newsletter…    Subscribe and see past issues atwww.fundingchang...
Thank you for spending your valuable        time with me today!      Please stay in touch. -- Tina            617-477-4505...
Find listings for our current season          of webinars and register at:            NonprofitWebinars.comA Service   Of:...
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
Nonprofit Newsletter Reality Check
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Nonprofit Newsletter Reality Check

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Newsletters are the one of the most valuable tools you have for keeping donors connected to your work and for showing them the impact of their support. Yet, surveys show that donors aren’t reading them. Why? Because a good newsletter is hard to find. Come hear what makes a newsletter compelling to your supporters, and how to avoid the most common mistakes. You’ll leave with concrete strategies you can put to work right away!

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Nonprofit Newsletter Reality Check

  1. 1. Nonprofit Newsletter Reality Check Tina CincottiA Service Of: Sponsored by:
  2. 2. Affordable collaborative data management in the cloud.A Service Of: Sponsored by:
  3. 3. Today’s Speaker Tina Cincotti Owner & Principal Consultant, Funding Change Training & Consulting Hosting:Assisting with chat questions:April Hunt, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:
  4. 4. Nonprofit Newsletter RealityCheck: The Good, the Bad & the Uglywww.NonprofitWebinars.com -- June 15, 2011Presented by: Tina Cincotti, Founder of Funding Change
  5. 5. The Game Plan for Today…
  6. 6. We ’re goin g to talk ab ou t…
  7. 7. POP QUIZ!Which of the followingshould be included in your newsletter?Select as many answers as you like…
  8. 8. Reality Checks for All Newsletters
  9. 9. RealityCheck #1
  10. 10. Reality Check #2
  11. 11. RealityCheck #3
  12. 12. RealityCheck #4
  13. 13. Time for a break… Who’s got questions?
  14. 14. RealityCheck #5
  15. 15. Omitunnecessary words.
  16. 16. Headline Formulas from Copyblogger• Who else wants to _________?• The Secret of ___________• Little-Known Ways to _________• Now You Can ___________• What Every _____ Needs to Know about ____• How _______ Made Me _______• You Don’t Have to ________ to _______• ____________: One Year Later• Top Ten Reasons Why __________
  17. 17. RealityCheck #6
  18. 18. Compare these…
  19. 19. Readability Stats in MS Word
  20. 20. Readability Stats in MS Word Aim for reading ease of 60-70 Aim for grade level of 7-8
  21. 21. RealityCheck #7
  22. 22. Can Iread it?
  23. 23. For Print For Electronic• Serif font – Times, • Sans serif font – Arial, Garamond, Georgia Verdana, Tahoma • Black text, white background• Black text, white • Line breaks between background paragraphs• Short paragraphs • Short paragraphs• Use bullets to break up • Use bullets to break up text text • Lots of white space• Lots of white space • Only underline links• Matte/flat/uncoated • Make links different color paper (not glossy) • Avoid all caps, crazy punctuation• At least 12 point font size • At least 12 point font size
  24. 24. SerifPrint…
  25. 25. Electronic
  26. 26. For Print For Electronic• Serif font – Times, • Sans serif font – Arial, Garamond, Georgia Verdana, Tahoma • Black text, white background• Black text, white • Line breaks between background paragraphs• Short paragraphs • Short paragraphs• Use bullets to break up • Use bullets to break up text text • Lots of white space• Lots of white space • Only underline links• Matte/flat/uncoated • Make links different color paper (not glossy) • Avoid all caps, crazy punctuation• At least 12 point font size • At least 12 point font size
  27. 27. Time for a break… Who’s got questions?
  28. 28. Pa p e r N e w s l e tte r s
  29. 29. Special rules…• Send it in an envelope, not self-mailer• Include envelope teaser (“Your personal update inside…”)• Length: Shorter all the time, 2-4 pages• Frequency: Often enough that stories are recent (aka – news!!)• Gift envelope or not?• Promote e-news
  30. 30. e - N e w s l e tte rs
  31. 31. Special rules…• Write for preview pane & no image view
  32. 32. Special rules…• Write for preview pane & no image view• “From” field should be real person• For longer articles, give link for full text• Send shorter issues more often• Donation link or not?• Link to website early in email• Include “forward” & “subscribe” options• Analyze open rates, click-throughs, etc
  33. 33. The All-Important Subject Line• Short: 40 Good Subject Lines: characters with • Top 10 Tips for Voters spaces • Breaking News: Update in Prop• Focus on just 8 Case one thing • How to Stop Animal Abuse Bad Subject Lines:• Be direct, • Making It Happen urgent, spunky • The (org name) Newsletter• Cute and • State of the Sector, Legislative unclear is bad Update, Pioneer Valley
  34. 34. Tips for Spicing Up Subject Lines• Use the word “you” or “your”• Use the word “my”• Use a number (5 Ways to…, Top 10…)• Start with “How to…”• Add a deadline (Last Chance to…, 4 hours left to…)• Ask a question• Make it timely (Breaking news…)
  35. 35. Remember…1. News is the first word in NEWSletter.2. Make your donors the hero.3. “You” is your most powerful word.4. Tell stories.5. Headlines/subject lines should be given as much thought as the articles.6. Prepare to be skimmed, not read.7. Make it easy on the eyes.
  36. 36. The rest of the time is yours… Who’s got questions?
  37. 37. Want more free fundraising advice?Sign up for my monthly e-newsletter… Subscribe and see past issues atwww.fundingchangeconsulting.com
  38. 38. Thank you for spending your valuable time with me today! Please stay in touch. -- Tina 617-477-4505 tina@fundingchangeconsulting.com TinaFCC on Twitter
  39. 39. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by:
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