Nature, Nurture & Auction Profits


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Maximize your next gala auction event by understanding human nature and nurturing it. Recognize the maximum profits possible! Getting the most from a gala auction event requires understanding of human dynamics. Attendee behavioral attributes can be a friend, or foe. Are your attendees disengaged and chatty by the time your live auction begins? Comfortable, engaged attendees mean greater profits. Unlock the secret to profitability for your upcoming event!

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Nature, Nurture & Auction Profits

  1. 1. Nature, Nurture & Auction Profits Tom Weitbrecht September 28, 2011A Service Of: Sponsored by:
  2. 2. INTEGRATED PLANNING Advising nonprofits in: • Strategy • Planning (617) 969-1881 • Organizational Development info@synthesispartnership.comA Service Of: Sponsored by:
  3. 3. Affordable collaborative data management in the cloud.A Service Of: Sponsored by:
  4. 4. Today’s Speaker Tom Weitbrecht President, Strategic Auction Alliance, Weitbrecht Auctioneers, Inc. Hosting:Assisting with chat questions:April Hunt, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:
  5. 5. Welcome
  6. 6. Agenda Up-front considerations  Date  Meal  Ticket Sales / Event Registration  Auction Items  Credit Cards Event Night Chronology  Check In  Silent Auction  Raffle  Live Auction  Fund-A-Need  Check Out Question & Answer Session
  7. 7. Up-Front Considerations Date  Saturday night is optimum Meal  Sit-down dinner is best Ticket Sales / Event Registration  Price tickets to attract the right audience  Offer on-line registration  Beware of corporate table sales Auction Items  Target “blue sky” items for the live auction  Combine several donations into one lot Credit Cards
  8. 8. Event Night ChronologyExample of an Event Running 6:00-11:00 p.m. Check In 6:00 Silent Auction, Cocktail Hour 6:00-7:30 Transition to Program & Dinner 7:30-7:45  Salads on the Table 50/50 Raffle Winner Announced Dinner Served 7:45-8:00 Word from Organization 8:00-8:05 Live Auction 8:05-8:50  Fund a Need 8:50-8:55 Raffle Winners Drawn 8:55-9:00 Dessert & Coffee Dancing & Entertainment or Award Ceremony 9:00-11:00 Check Out  Available From Close of Silent Auction Until the End of the Event
  9. 9. Check In Pre-Registration Attendee Information  Phone Number  Email Table Assignments Pre-Swiping Credit Cards Auction Booklets  Restrictions should be disclosed! Name Tags
  10. 10. Silent Auction Table Locations Bid Sheet Layout  Numbers, Not Names  Minimum Increments  Minimum Bids
  11. 11. Silent Auction Item Arrangement  Physical Items & Gift Certificates  Categorization Sound, Sound, Sound!!!
  12. 12. Silent Auction - Countdown Countdown  Close in Sections Seat Attendees for Dinner Distribute Result Reports
  13. 13. Live Auction Item Display, Video Bid Caller Timing Lighting Sound, Sound, Sound!! Fund-A-Need
  14. 14. Live Auction – Item Display
  15. 15. Live Auction Bid Caller
  16. 16. Live Auction - Timing
  17. 17. Live Auction - Lighting
  18. 18. Live Auction – Sound!!!
  19. 19. Live Auction - Timing
  20. 20. Check Out Payment Item Distribution
  21. 21. Questions
  22. 22. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by:
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