Mission and Leadership:
Work Motivation That Strikes a Chord
Dr. Eyal Ronen
October 23, 2013

Twitter Hashtag - #4Glearn
P...
INTEGRATED PLANNING
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development

Part
Of:

www.synthesispar...
Coming Soon
Part
Of:

Sponsored by:
Today’s Speakers

Dr. Eyal Ronen
Founder
Spotlight Leadership
Assisting with chat questions:
Jamie Maloney, 4Good
Part
Of:...
Mission and Leadership:
Work Motivation That Strikes a Chord
Eyal Ronen, Ph.D.
www.spotlightleadership.com
Do Mission, Vision, and Values really
matter?

Absolutely!
Communication

Motivation
Mission: What is the reason for your
existence as an organization?
Vision: What is the direction you are taking
as an organization – where are you going?
Values: What are the guidelines for how
we conduct business?
Should I get the team involved in
creating the organization’s Mission,
Vision, and Values?
Short Answer: NO
Longer Answer: No, Maybe, and Yes
Mission: No
Vision: Maybe
Values: Yes
Mission

What is your organization’s mission?
How to Crystallize a
Mission?
Many of you already have one written
But…does it really spell out the reason
for your existe...
Mission
Senior leadership should answer this
question:

Why are we here?
Mission Examples
Mission
Organize the world’s information and
make it universally accessible and useful
Mission
To bring inspiration and innovation to
every athlete* in the world

* The legendary University of Oregon track and...
Mission
Apple designs Macs, the best personal
computers in the world, along with OSX,
iLife, iWork, and professional softw...
Mission

What do you think?
Apple 2008
Apple ignited the personal computer
revolution in the 1970’s with the Apple II and
reinvented the personal comp...
Mission
And…also that year
“To make a contribution to the world by
making tools for the mind that advance
humankind.”

Ste...
Mission

We bring missions to life through
workplace happiness
Mission
Given the examples of Apple, does a
mission statement really matter?
Not entirely (although it can help)
What matt...
How else can an organization’s mission
be communicated?
In everything that we do:
• Training materials
• On-boarding new t...
Vision
What is a vision?
Vision
Vision: A clear picture of the state of the
organization
3 points in the future are even better…
Creating a Vision
Ask the question:
Where do I see the organization in 5
years?
In 3 years?
In 1 year?
Ingredients of a
Good Vision
 Clear
 Easy to understand
 Specific
We like adding numbers and dates…
Absolutely linked t...
Vision:
1,000,000 Employees, 1,000 managers,
in 200 organizations will experience
greater workplace happiness and
success ...
Importance of Vision
• Sets the direction
• Serves as a True North for the
organizational compass
• Creates a sense of a s...
Values
I hate corporate values
The way they are typically done
Great mouse pad…
Values The Right Way
Answer the question:
How do we get things done around here?

How do we want to get things done
around...
Values
Use input from as many employees as
possible in answering these questions
Values
Values are not just a pretty poster
Values
In fact, we don’t call them values…
We call them:
Core Operating Principles
Core Operating Principles
Key features:

 Positive in nature
 Clear
 Specific
 Inspiring
 Serve as a guide for future...
Core Operating Principles
What not to do:

Use values only on the walls/mouse
pads/screen savers
Ignore how people feel ab...
Core Operating Principles
What to do:
Get many people involved
(small group discussions are great)
Constantly use the valu...
Core Operating Principles
Value:
We obsess about bringing value to our
clients and the broader world of work.
We provide real solutions to real
prob...
Optimism:
We inspire positivity around us. We trust
that everything unfolds exactly as it
should. We perform frequent rand...
Integrity:
We use the highest levels of morality in
all our actions. We are sincere, direct,
and kind and we don’t believe...
Community:
We build strong relationships and create
opportunities for others to do the same.
We connect with and help peop...
Evolution:
We never stop growing and learning, as
individuals and as a company. We
enhance our products, our services, and...
Core Operating Principles
alue
ptimism
ntegrity
ommunity

volution
Values
Well-constructed values are GREAT for
Managers:
 Employees have clear behavioral standards
 Allow expression and ...
Do Mission, Vision, and Value ever change?
Mission
Vision
Values
Special Offer
($500 value)
If you have managers that can grow…
If you have teams that are undermotivated…
If you have high...
Strategy Session
Only 5 spots this week left!
Personal time 1:1 with me
Not for everyone

Application will depend on missi...
Questions…
Mission and Leadership: Work Motivation That Strikes a Chord
Mission and Leadership: Work Motivation That Strikes a Chord
Mission and Leadership: Work Motivation That Strikes a Chord
Mission and Leadership: Work Motivation That Strikes a Chord
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Mission and Leadership: Work Motivation That Strikes a Chord

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Most organizations have a formalized mission statement. Too often it is merely posted on a wall in the conference room. Often, employees grow cynical and state that the organization’s mission statement is just that: an empty statement. However, other organizations follow a structured process that allows their managers to lead with integrity while using the core principles of mission-driven organizations.

In this extremely practical presentation, that Dr. Eyal Ronen has never shared in the past, he will describe the practical steps to creating a clear mission, vision, and values for the organization. He will also describe the 4 things every leader must do in order to be effective in accomplishing his or her, and the organization’s mission.

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Mission and Leadership: Work Motivation That Strikes a Chord

  1. 1. Mission and Leadership: Work Motivation That Strikes a Chord Dr. Eyal Ronen October 23, 2013 Twitter Hashtag - #4Glearn Part Of: Sponsored by:
  2. 2. INTEGRATED PLANNING Advising nonprofits in: • Strategy • Planning • Organizational Development Part Of: www.synthesispartnership.com (617) 969-1881 info@synthesispartnership.com Sponsored by:
  3. 3. Coming Soon Part Of: Sponsored by:
  4. 4. Today’s Speakers Dr. Eyal Ronen Founder Spotlight Leadership Assisting with chat questions: Jamie Maloney, 4Good Part Of: Founding Director of Nonprofit Webinars and Host: Sam Frank, Synthesis Partnership Sponsored by:
  5. 5. Mission and Leadership: Work Motivation That Strikes a Chord Eyal Ronen, Ph.D. www.spotlightleadership.com
  6. 6. Do Mission, Vision, and Values really matter? Absolutely!
  7. 7. Communication Motivation
  8. 8. Mission: What is the reason for your existence as an organization?
  9. 9. Vision: What is the direction you are taking as an organization – where are you going?
  10. 10. Values: What are the guidelines for how we conduct business?
  11. 11. Should I get the team involved in creating the organization’s Mission, Vision, and Values?
  12. 12. Short Answer: NO Longer Answer: No, Maybe, and Yes Mission: No Vision: Maybe Values: Yes
  13. 13. Mission What is your organization’s mission?
  14. 14. How to Crystallize a Mission? Many of you already have one written But…does it really spell out the reason for your existence as an organization?
  15. 15. Mission Senior leadership should answer this question: Why are we here?
  16. 16. Mission Examples
  17. 17. Mission Organize the world’s information and make it universally accessible and useful
  18. 18. Mission To bring inspiration and innovation to every athlete* in the world * The legendary University of Oregon track and field coach and Nike co-founder Bill Bowerman said, “If you have a body, you are an athlete.”
  19. 19. Mission Apple designs Macs, the best personal computers in the world, along with OSX, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and Apps Store, and is defining the future of mobile media and computing devices with the iPad.
  20. 20. Mission What do you think?
  21. 21. Apple 2008 Apple ignited the personal computer revolution in the 1970’s with the Apple II and reinvented the personal computer in the 1980’s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OSX operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.
  22. 22. Mission And…also that year “To make a contribution to the world by making tools for the mind that advance humankind.” Steve Jobs
  23. 23. Mission We bring missions to life through workplace happiness
  24. 24. Mission Given the examples of Apple, does a mission statement really matter? Not entirely (although it can help) What matters is having a clear mission A mission statement is only one way to communicate it
  25. 25. How else can an organization’s mission be communicated? In everything that we do: • Training materials • On-boarding new team members • Talks and presentations by senior leadership • Every team meeting • Performance reviews • Internal coaching sessions • Customer interactions
  26. 26. Vision What is a vision?
  27. 27. Vision Vision: A clear picture of the state of the organization 3 points in the future are even better…
  28. 28. Creating a Vision Ask the question: Where do I see the organization in 5 years? In 3 years? In 1 year?
  29. 29. Ingredients of a Good Vision  Clear  Easy to understand  Specific We like adding numbers and dates… Absolutely linked to the mission
  30. 30. Vision: 1,000,000 Employees, 1,000 managers, in 200 organizations will experience greater workplace happiness and success by December 31, 2016.
  31. 31. Importance of Vision • Sets the direction • Serves as a True North for the organizational compass • Creates a sense of a shared destiny • Creates a sense of a shared goal • Give employees(and managers) something specific to work towards
  32. 32. Values I hate corporate values The way they are typically done Great mouse pad…
  33. 33. Values The Right Way Answer the question: How do we get things done around here? How do we want to get things done around here?
  34. 34. Values Use input from as many employees as possible in answering these questions
  35. 35. Values Values are not just a pretty poster
  36. 36. Values In fact, we don’t call them values… We call them:
  37. 37. Core Operating Principles
  38. 38. Core Operating Principles Key features:  Positive in nature  Clear  Specific  Inspiring  Serve as a guide for future actions and are used constantly  Are linked to people’s values
  39. 39. Core Operating Principles What not to do: Use values only on the walls/mouse pads/screen savers Ignore how people feel about the values (hint…excitement is not the most prevalent emotion) Assume that the values will be applied universally
  40. 40. Core Operating Principles What to do: Get many people involved (small group discussions are great) Constantly use the values in every interaction • With team members • With colleagues • With competitors • With clients • With vendors
  41. 41. Core Operating Principles
  42. 42. Value: We obsess about bringing value to our clients and the broader world of work. We provide real solutions to real problems while strongly sticking to our organizational values.
  43. 43. Optimism: We inspire positivity around us. We trust that everything unfolds exactly as it should. We perform frequent random acts of kindness, and we invite others to join us in doing so. We expect the best.
  44. 44. Integrity: We use the highest levels of morality in all our actions. We are sincere, direct, and kind and we don’t believe in surprises. We do the right thing the first time around. With our clients, our communities, and the world.
  45. 45. Community: We build strong relationships and create opportunities for others to do the same. We connect with and help people that we love. We invest in our own communities, and we create new ones.
  46. 46. Evolution: We never stop growing and learning, as individuals and as a company. We enhance our products, our services, and our systems consciously. We love results, and we also enjoy every step in the journey.
  47. 47. Core Operating Principles alue ptimism ntegrity ommunity volution
  48. 48. Values Well-constructed values are GREAT for Managers:  Employees have clear behavioral standards  Allow expression and creativity within the boundaries of the work environment  Serve as a decision making mechanism for everyone!  Free me up  Create professional standard  Keep me focused (and everyone else)
  49. 49. Do Mission, Vision, and Value ever change?
  50. 50. Mission
  51. 51. Vision
  52. 52. Values
  53. 53. Special Offer ($500 value) If you have managers that can grow… If you have teams that are undermotivated… If you have high turnover… If you can’t find the right people (or keep hiring the wrong ones)…
  54. 54. Strategy Session Only 5 spots this week left! Personal time 1:1 with me Not for everyone Application will depend on mission www.LeadWithMe.com
  55. 55. Questions…
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