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Listening & Engaging: DIY Tools for Social Media Management
 

Listening & Engaging: DIY Tools for Social Media Management

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As social media tools like Twitter and Facebook become core components of nonprofit communication strategies, there is a corresponding need to assess how well programmatic messaging and organizational ...

As social media tools like Twitter and Facebook become core components of nonprofit communication strategies, there is a corresponding need to assess how well programmatic messaging and organizational identity are propagating in those channels: "We Tweet; is anybody listening?" In addition, nonprofits have an increasing need to know on what blogs, websites and other online venues they and their issues are being mentioned and discussed, both favorably and less favorably. This webinar will show you how to create a listening dashboard for your or your organization's use. I will also provide an introduction for social media goal-setting and a template for tracking your social media engagement.

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    Listening & Engaging: DIY Tools for Social Media Management Listening & Engaging: DIY Tools for Social Media Management Presentation Transcript

    • Listening & Engaging: DIY Tools for Social Media Management Amy Sample Ward February 22, 2012A Service Of: Sponsored by:
    • INTEGRATED PLANNING Advising nonprofits in: www.synthesispartnership.com • Strategy • Planning (617) 969-1881 • Organizational Development info@synthesispartnership.comA Service Of: Sponsored by:
    • Affordable collaborative data management in the cloud.A Service Of: Sponsored by:
    • Today’s Speaker Amy Sample Ward Membership Director, NTEN - Nonprofit Technology NetworkAssisting with chat questions: Hosting:April Hunt, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:
    • DIY TOOLS FOR SOCIALMEDIA MANAGEMENT
    • AGENDA  Listening Dashboard  Content Map  Content Calendar  DIY Tools
    • LISTENING DASHBOARD  Save time looking for news  Monitor multiple channels at once  Track your organization and your cause  Create a shared tracking space for your team or whole organization
    • LISTENING WITH RSS
    • LISTENING WITH RSS
    • LISTENING WITH RSS  Twitter search  News sites  Blogs and blog networks  Technorati  Digg  Blogpulse  Boardreader
    • LISTENING WITH ALERTS
    • LISTENING WITH TWITTER
    • LISTENING DASHBOARD
    • LISTENING DASHBOARD
    • USING THE DASHBOARD
    • USING THE DASHBOARD
    • USING THE DASHBOARD HSUS is tracking: Their own name including acronyms, misspellings  Current issues that people are talking about  Detractors and Competition  Prominent people in their org
    • CONTENT MAP
    • STEP 1: CONTENT Examples: Program or service updates/changes Staff announcements Jobs Volunteer opportunities Fundraisers Events
    • STEP 2: GOALS Examples: Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community
    • STEP 3: OUTLETS Examples: Newsletter or mailing Email newsletter Twitter Facebook LinkedIn Website Blog
    • CONTENT MAP TEMPLATE>> Get this template! http://bit.ly/DIYtemplate
    • USING THE CONTENT MAP  Staff create content, events, media  Reference content map  Share content with appropriate staff for posting to channels  Make notes for tracking  Update map as necessary  Use regularly for meetings and planning
    • CONTENT CALENDAR  Easy reference  Coordinated messages  Supports tracking and segmenting  Ensure people receive appropriate amount of messages  Create multiple touchpoints  ID traffic sources
    • CONTENT CALENDAR TOOLS  Google calendar  Divvy  Shared calendar of your preference!
    • CONTENT CALENDAR TIPS  Create a format  Ie: Message (STAFF) – Segments, Details  Use color codes if possible  Use all-day and timed events  All-day for emails  Specific time for social media posts  All-day for blog posts
    • SOCIAL MEDIA METRICS  Track against organization goals  Update it weekly  Track over time for trends and comparison  Create goals for yearly and average  Include notes to provide context
    • GOOGLE ANALYTICS
    • ALERTS
    • METRICS TRACKING TEMPLATEGet this template! http://bit.ly/DIYmetrics
    • DIY TOOLS - FREE  Google Apps  Tweetdeck, Hootsuite  Bit.ly  Netvibes  Google Analytics  Storify
    • DIY TOOLS – TOOL SPECIFIC  Twitalizer  14blocks  booshaka  EdgeRank  Klout
    • DIY TOOLS – LOW COST  Hootsuite Pro  CoTweet  Small Act’s Thrive  Spredfast  Sprout Social
    • QUESTIONS?  Email: amy@nten.org  Twitter: @amyrsward  Web: http://nten.org  Blog: http://amysampleward.org
    • RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for- your-organization/ http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to- energize-your-base/ http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management- systems-smms/ http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing- whats-the-difference-and-the-opportunity/ http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting- change/ http://amysampleward.org/2010/05/07/guest-post-on-online-community-report- sustainable-community-building/ http://amysampleward.org/2009/08/06/online-community-building-gardening-vs- landscaping/
    • Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by: