LinkedIn a Powerful Tool for Nonprofits

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For nonprofits, LinkedIn can be a development and outreach goldmine. …

For nonprofits, LinkedIn can be a development and outreach goldmine.

LinkedIn is a no or low-cost database that can be used to:

research donors
find board members with the skills and passion you need
get that all-important introduction to someone you want to know
brainstorm with peers
find volunteers and employees
connect with community leaders
It is a tool that boards, executives, and staff must understand because e-based outreach will be the norm.

LinkedIn is the one social medium geared to business people interested in professional development and connections. It links 135 million personal profiles and more than 2 million company profiles that can be tapped according to interest, specialty, location, and background. Recently, LinkedIn has added professional staff to look after the specific needs of nonprofits.

There are also more than 80,000 LinkedIn groups focus on nonprofit issues and ideas. Their members ask and answer questions, float ideas, and engage in discussions. It’s a rich and far-reaching knowledge base.

For this webinar, we will have a panel of three LinkedIn experts who will show you the LinkedIn ropes and answer your real-life questions.

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  • 1. LinkedIn a Powerful Tool for Nonprofits Marc Halpert, Maria Semple & Geri Stengel March 20, 2012 Use Twitter Hashtag #npwebA Service Of: Sponsored by:
  • 2. How This Webinar Works • A link to the slides/materials will be sent in an email after the webinar • If you‟d like to ask a question during the webinar, you can type it in the question box of your control panel on the right side of your screen • Chat with us on twitter using the hashtag - #npwebA Service Of: Sponsored by:
  • 3. Upcoming Tech Tuesday Webinars March 20, 2012 LinkedIn a Powerful Tool for Nonprofits March 27, 2012 Crowdfund The Future! Visit www.NonprofitWebinars.com for a complete listA Service Of: Sponsored by:
  • 4. LinkedIn a Powerful Tool for Nonprofits Marc Halpert, Maria Semple & Geri Stengel March 20, 2012A Service Of: Sponsored by:
  • 5. Protecting and Preserving the www.cjwconsulting.com Institutional Memories of Nonprofits Since 1993 (866) 598-0430 info@cjwconsulting.comA Service Of: Sponsored by:
  • 6. Affordable collaborative data management in the cloud.A Service Of: Sponsored by:
  • 7. Today‟sSpeakers Maria Semple Geri Stengel Principal, President, The Prospect Finder Ventureneer Marc Halpert Managing Partner, Your Best InterestAssisting with chat questions: Hosting:April Hunt, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.A Service Of: Sponsored by:
  • 8. LinkedIn: A Powerful Toolfor NonprofitsFor Nonprofit WebinarMarch 20, 2012Marc Halpert, Maria Semple,Geri Stengel8 © 2012 Ventureneer. All rights reserved.
  • 9. Agenda • The Lay of the Land • Looking Your Best • Finding What You’re Looking For • Getting That All Important Intro • Case Study: Finding Donors, Board Members and Sponsors • Building Relationships • Other LinkedIn Uses • Q&A9 © 2012 Ventureneer. All rights reserved.
  • 10. The Lay of the Land10 © 2012 Ventureneer. All rights reserved.
  • 11. Nonprofits Not Taking Advantage of LinkedIn’s Abilities 52% 44% 43% 38% 29% 23% 14% 10% 7% Research Database Get Introduction Talent Recruitment Nonprofits Small Businesses Power Users Source: Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing11 © 2012 Ventureneer. All rights reserved.
  • 12. LinkedIn Usage and Effectiveness 80% 70% 51% 39% 15% 11% Use Very Effective Rating Nonprofits Small Businesses Power Users Source: Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing12 © 2012 Ventureneer. All rights reserved.
  • 13. The More You Put In the More You Get Out Nonprofits Power UsesComplain 44% 17%Fully Embraces 31% 70% Source: Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing13 © 2012 Ventureneer. All rights reserved.
  • 14. Your WholeOrganization Needs toLook Its Best:Especially You14 © 2012 Ventureneer. All rights reserved.
  • 15. Goal: How to Make LinkedIn Tell Others15 © 2012 Ventureneer. All rights reserved.
  • 16. 16 © 2012 Ventureneer. All rights reserved.
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  • 18. 18 © 2012 Ventureneer. All rights reserved.
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  • 20. 20 © 2012 Ventureneer. All rights reserved.
  • 21. 21 © 2012 Ventureneer. All rights reserved.
  • 22. 22 © 2012 Ventureneer. All rights reserved.
  • 23. 23 © 2012 Ventureneer. All rights reserved.
  • 24. 24 © 2012 Ventureneer. All rights reserved.
  • 25. Keywords in Summary, Specialties, and Experience sections http://www.LinkedStrategies.com/linkedin-keyword-optimization 25 © 2012 Ventureneer. All rights reserved.
  • 26. 26 © 2012 Ventureneer. All rights reserved.
  • 27. 27 © 2012 Ventureneer. All rights reserved.
  • 28. 28 © 2012 Ventureneer. All rights reserved.
  • 29. 29 © 2012 Ventureneer. All rights reserved.
  • 30. 30 © 2012 Ventureneer. All rights reserved.
  • 31. 31 © 2012 Ventureneer. All rights reserved.
  • 32. 32 © 2012 Ventureneer. All rights reserved.
  • 33. 33 © 2012 Ventureneer. All rights reserved.
  • 34. Your WholeOrganization Needs toLook Its Best:Especially You34 © 2012 Ventureneer. All rights reserved.
  • 35. Volunteer Experience & Causes 35 © 2012 Ventureneer. All rights reserved.©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Sep 2011
  • 36. Free LinkedIn Apps36 © 2012 Ventureneer. All rights reserved.
  • 37. Just Some of the Free LinkedIn Apps37 © 2012 Ventureneer. All rights reserved.
  • 38. 2 Really Powerful Apps for Multimedia Marketing Materials •Requires audience to download it •PowerPoint presentations only •Accepts multimedia •No notification if someone reviews it •Notification if someone reviews it38 © 2012 Ventureneer. All rights reserved.
  • 39. Make a Company Profile Page39 © 2012 Ventureneer. All rights reserved.
  • 40. 40 © 2012 Ventureneer. All rights reserved.
  • 41. To learn more about company profile pages for nonprofits, see: http://connect2collaborate. wordpress.com/why-linkedin- company-pages-matter-to- non-profits/41 © 2012 Ventureneer. All rights reserved.
  • 42. Finding WhatYou’re Looking For42 © 2012 Ventureneer. All rights reserved.
  • 43. Several Ways to Prospect• Using Advanced Search Feature• Mining Your First Degree Connections• Finding and Mining Groups43 © 2012 Ventureneer. All rights reserved.
  • 44. Search Box: Great for Mining44 © 2012 Ventureneer. All rights reserved.
  • 45. LinkedIn Advanced Search45 © 2012 Ventureneer. All rights reserved.
  • 46. Search Rutgers Graduates, Accounting, Within 25 Miles46 © 2012 Ventureneer. All rights reserved.
  • 47. Focus: 1st Degree Connections, 2nd DegreeConnections and Members of My Shared Groups47 © 2012 Ventureneer. All rights reserved.
  • 48. Search Yielded 157 Results. YOURS different.48 © 2012 Ventureneer. All rights reserved.
  • 49. View Profiles of Interest49 © 2012 Ventureneer. All rights reserved.
  • 50. See How You’re Connected50 © 2012 Ventureneer. All rights reserved.
  • 51. Decide How to Connect51 © 2012 Ventureneer. All rights reserved.
  • 52. Save Your Searches! Puts LinkedIn on auto-pilot for You52 © 2012 Ventureneer. All rights reserved.
  • 53. Several Ways to Prospect• Using Advanced Search Feature• Mining Your First Degree Connections• Finding and Mining Groups53 © 2012 Ventureneer. All rights reserved.
  • 54. Your First Degree Connections54 © 2012 Ventureneer. All rights reserved.
  • 55. Peruse List – Find Opportunities for Intro55 © 2012 Ventureneer. All rights reserved.
  • 56. Getting That Intro• Use LinkedIn‟s Built-in system for connecting through a contact• Invite the person to connect directly with you. Make sure you personalize the invitation to connect• Old School works too: Call your 1st degree contact to see how well they know your prospect and would be willing to initiate an introduction on your behalf56 © 2012 Ventureneer. All rights reserved.
  • 57. Several Ways to Prospect• Using Advanced Search Feature• Mining Your First Degree Connections• Finding and Mining Groups57 © 2012 Ventureneer. All rights reserved.
  • 58. How to Find Groups• Use the Search box and begin typing in words describing what you are looking for. (Don‟t forget to change the drop down menu to „groups‟)• See what Groups your own 1st degree connections are joining. They may be right for you, too!58 © 2012 Ventureneer. All rights reserved.
  • 59. Animal Nonprofit Wants People Interested in Pets59 © 2012 Ventureneer. All rights reserved.
  • 60. What to Do Once You’ve Joined a LinkedIn Group• Monitor the Discussions and participate where you can add value• Start your own Discussions about topics of interest to this Group• Share your Upcoming Events within Groups. Events can be listed in LinkedIn or you can even share a URL to an event description online. Your choice!60 © 2012 Ventureneer. All rights reserved.
  • 61. How to Keep up With Group Discussions?• In Account settings link, decide on the frequency of group digest emails. No Email; Weekly; or Daily. Find the setting that feels comfortable and won‟t overwhelm you• Some Groups are “Members Only” and require approval to join. Discussions are seen only by members of this Group. (Look for the lock symbol)61 © 2012 Ventureneer. All rights reserved.
  • 62. Sample Group Profile62 © 2012 Ventureneer. All rights reserved.
  • 63. Inviting Group Members to Connect With You Directly• Use LinkedIn‟s filtering tool to help you find members where you are 2nd degree connected• Peruse those 2nd degree connections and broaden your network further by sending an invitation to connect with you63 © 2012 Ventureneer. All rights reserved.
  • 64. Mining Groups for 2nd Degree Connections64 © 2012 Ventureneer. All rights reserved.
  • 65. Case Study65 © 2012 Ventureneer. All rights reserved.
  • 66. 66 © 2012 Ventureneer. All rights reserved.
  • 67. 67 © 2012 Ventureneer. All rights reserved.
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  • 69. 69 © 2012 Ventureneer. All rights reserved.
  • 70. People will search for you• It‟s good to accept invitations to connect• IMHO: So long as you know them; so long as you/they can help• But it‟s ok to say “no” professionallyIf you get a request such as:Dear Marc W.Id like to add you to my professional network on LinkedIn. – KevinYou can answer:Sorry. It‟s my policy to link to people I have met and gotten to know or do business with. I am not sure our connection qualifies; accordingly, I will respectfully decline.Thanks and best regards, Marc W. Halpert70 © 2012 Ventureneer. All rights reserved.
  • 71. BuildingRelationships71 © 2012 Ventureneer. All rights reserved.
  • 72. Different Medium Same Rules72 © 2012 Ventureneer. All rights reserved.
  • 73. Other LinkedIn Uses73 © 2012 Ventureneer. All rights reserved.
  • 74. LinkedIn Today74 © 2012 Ventureneer. All rights reserved.
  • 75. Putting the Power of LinkedIn to Use for Your Nonprofits• Use LinkedIn‟s to find and research donors, board members, partners and staff. Then use your connections to make that all important introduction to the people you want to meet or LinkedIn‟s InMail features.• We‟ve put together a list of Ventureneer resources to maximize your use of LinkedIn. http://ventureneer.com/vblog/putting-power-linkedin-use-your- nonprofits75 © 2012 Ventureneer. All rights reserved.
  • 76. LinkedIn’s Resource Center By Sudhamshu learn.linkedin.com/nonprofits76 © 2012 Ventureneer. All rights reserved.
  • 77. Connect With UsName Social MediaGeri Stengel http://www.linkedin.com/in/geristengel http://www.facebook.com/Ventureneer http://twitter.com/#!/ventureneerMarc Halpert http://www.linkedin.com/in/marchalpert http://www.connect2collaborate.com http://twitter.com/#!/marchalpertMaria Semple http://www.linkedin.com/in/mariasemple http://www.facebook.com/TheProspectFinder http://www.twitter.com/#!/mariasemple Text PROSPECT to 22828 for research tips.77 © 2012 Ventureneer. All rights reserved.
  • 78. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by: