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Involving Volunteers in Your
Fundraising
Linda Lysakowski, LLC
November 13, 2013
Twitter Hashtag - #4Glearn
Part
Of:

Spon...
INTEGRATED PLANNING
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development

Part
Of:

www.synthesispar...
Coming Soon
Part
Of:

Sponsored by:
Today’s Speaker

Linda Lysakowski
President
Linda Lysakowski, LLC

Jamie Maloney
Community Developer, 4Good
Part
Of:

Foun...
Using Volunteers to Improve
Your Fundraising
Nonprofit Webinars
November 13, 2013

Linda Lysakowski, ACFRE

Linda Lysakows...
Whose Responsibility is
Fundraising?

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
The Development Team

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Is this your reaction to
volunteer recruitment?

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Why and How to Involve
Volunteers in Fundraising

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity...
Why Volunteers?
 More hands to help
 More networks to tap
 More credibility

Linda Lysakowski.com: Dedicated to inspiri...
The Role of Volunteers in
Fundraising
 Planning
 The Annual Fund
 Capital Campaigns

 Major and Planned Giving

Linda ...
Involving Volunteers in
Planning
 Research
 The Development Plan
 The Case for Support

Linda Lysakowski.com: Dedicated...
Research
 Foundations
 Corporations

 Individuals

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creati...
The Development Plan
 Board

 Development Committee
 Donors
 Program Volunteers

Linda Lysakowski.com: Dedicated to in...
Case for Support
 One-on-one input

 The focus group

Linda Lysakowski.com: Dedicated to inspiring philanthropy and crea...
Annual Fund Volunteers
 Events:
 Event committees
 Staff/volunteer roles

Linda Lysakowski.com: Dedicated to inspiring ...
Annual Fund Volunteers
 Mail Appeal
 Traditional volunteer roles
 Some other ideas

Linda Lysakowski.com: Dedicated to ...
Annual Fund Volunteers
 Telephone Appeal
 The phonathon
 The thank-a-thon
 Other ideas

Linda Lysakowski.com: Dedicate...
Annual Fund Volunteers
 Social Media/Internet
 Website
 Twitter, Facebook, LinkedIn
 Texting
 QR Codes

Linda Lysakow...
Annual Fund Volunteers
 The Corporate Appeal

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Major Gifts
 Identification
 Cultivation
 Solicitation

Linda Lysakowski.com: Dedicated to inspiring philanthropy and c...
Capital Campaign
Volunteers
 The Campaign Cabinet
 Campaign Committees

Linda Lysakowski.com: Dedicated to inspiring phi...
Planned Gifts
 Allied Professionals
 Writing
 Seminars
 Making Connections

Linda Lysakowski.com: Dedicated to inspiri...
Recruiting and Training
Fundraising Volunteers

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Finding Volunteer Fundraisers
 The Board
 Staff
 The Development Committee

 Networking
Linda Lysakowski.com: Dedicate...
The Recruitment Process
 Determining Needs
 Planning
 Annual Fund
 Capital Campaign
 Major and Planned Giving

Linda ...
Homework: How Do We
Want to Involve
Volunteers?
 Review your development plan goals
 List ways you could involve volunte...
The Recruitment Process
 Developing the Position Descriptions

Linda Lysakowski.com: Dedicated to inspiring philanthropy ...
Asking Volunteers
 Have a Plan

 The Right Person to Ask
 The Volunteer Recruitment Packet

Linda Lysakowski.com: Dedic...
Volunteer Orientation
 Make it Convenient
 Make it Compelling
 Make it Fun

Linda Lysakowski.com: Dedicated to inspirin...
Ongoing Education for
Staff, Board and Volunteers
 New Programs
 New Projects
 New Techniques

Linda Lysakowski.com: De...
“Training” Volunteers in
Fundraising
 Staff
 Other Volunteers
 Outside Facilitators

Linda Lysakowski.com: Dedicated to...
Staff Support
 Provide the Tools

 Provide the Program
 Provide the Organization of the

Development Program
 Provide ...
The Ultimate Volunteers
 Your Board of Directors

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativit...
Helping the
Board/Volunteers
Understand Fundraising

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativ...
Why a Development Committee
 The Development Committee and the Board

 The Fundraising Team
 Cultivation of Prospective...
What Does the
Fundraising Committee
Do?
 Helps develop & implement the development plan
 Motivates and leads board in fu...
Forming the
Fundraising Committee
 Recruiting Committee Members
 Staffing the Committee
 Finding Volunteers
 Keeping V...
A Typical Committee
Development
Committee
Chair
Development
Staff

Events

Planned Giving

Annual Giving

Linda Lysakowski...
Who Should Serve on the
Committee?
 How Many?
 Board/Non Board Members
 Affluence & Influence
 Special Skills
 Fundra...
Where Can You Find
Committee Members








Board Members
Ask the Board
Ask Staff
Current Volunteers
Donors
Event ...
Keeping Board and
Volunteers Energized

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Final Assignment
 What steps do we need to get our

board more involved in fundraising?
 How do we plan to involve volun...
Special Offer
 10% Discount on Linda’s books
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Thank You
Linda Lysakowski, LLC
 702-892-0955
 Linda@LindaLysakowski.com
 www.LindaLysakowski.com

Linda Lysakowski.com...
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Involving Volunteers in Your Fundraising

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Most nonprofits involve volunteers in program areas and administrative areas. You might not be aware, however, of the many ways you can involve volunteers in your fundraising activities. This webinar will outline ways you can involve volunteers in fundraising, where to find volunteers, how to recruit them, and how to keep them enthused about your organization.

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Transcript of "Involving Volunteers in Your Fundraising"

  1. 1. Involving Volunteers in Your Fundraising Linda Lysakowski, LLC November 13, 2013 Twitter Hashtag - #4Glearn Part Of: Sponsored by:
  2. 2. INTEGRATED PLANNING Advising nonprofits in: • Strategy • Planning • Organizational Development Part Of: www.synthesispartnership.com (617) 969-1881 info@synthesispartnership.com Sponsored by:
  3. 3. Coming Soon Part Of: Sponsored by:
  4. 4. Today’s Speaker Linda Lysakowski President Linda Lysakowski, LLC Jamie Maloney Community Developer, 4Good Part Of: Founding Director of Nonprofit Webinars and Host: Sam Frank, Synthesis Partnership Sponsored by:
  5. 5. Using Volunteers to Improve Your Fundraising Nonprofit Webinars November 13, 2013 Linda Lysakowski, ACFRE Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  6. 6. Whose Responsibility is Fundraising? Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  7. 7. The Development Team Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  8. 8. Is this your reaction to volunteer recruitment? Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  9. 9. Why and How to Involve Volunteers in Fundraising Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity 4
  10. 10. Why Volunteers?  More hands to help  More networks to tap  More credibility Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  11. 11. The Role of Volunteers in Fundraising  Planning  The Annual Fund  Capital Campaigns  Major and Planned Giving Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  12. 12. Involving Volunteers in Planning  Research  The Development Plan  The Case for Support Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  13. 13. Research  Foundations  Corporations  Individuals Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  14. 14. The Development Plan  Board  Development Committee  Donors  Program Volunteers Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  15. 15. Case for Support  One-on-one input  The focus group Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  16. 16. Annual Fund Volunteers  Events:  Event committees  Staff/volunteer roles Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  17. 17. Annual Fund Volunteers  Mail Appeal  Traditional volunteer roles  Some other ideas Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  18. 18. Annual Fund Volunteers  Telephone Appeal  The phonathon  The thank-a-thon  Other ideas Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  19. 19. Annual Fund Volunteers  Social Media/Internet  Website  Twitter, Facebook, LinkedIn  Texting  QR Codes Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  20. 20. Annual Fund Volunteers  The Corporate Appeal Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  21. 21. Major Gifts  Identification  Cultivation  Solicitation Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  22. 22. Capital Campaign Volunteers  The Campaign Cabinet  Campaign Committees Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity 10
  23. 23. Planned Gifts  Allied Professionals  Writing  Seminars  Making Connections Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  24. 24. Recruiting and Training Fundraising Volunteers Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  25. 25. Finding Volunteer Fundraisers  The Board  Staff  The Development Committee  Networking Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  26. 26. The Recruitment Process  Determining Needs  Planning  Annual Fund  Capital Campaign  Major and Planned Giving Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  27. 27. Homework: How Do We Want to Involve Volunteers?  Review your development plan goals  List ways you could involve volunteers in implementing these goals  Develop a list of volunteers to fill these various roles Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  28. 28. The Recruitment Process  Developing the Position Descriptions Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  29. 29. Asking Volunteers  Have a Plan  The Right Person to Ask  The Volunteer Recruitment Packet Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  30. 30. Volunteer Orientation  Make it Convenient  Make it Compelling  Make it Fun Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  31. 31. Ongoing Education for Staff, Board and Volunteers  New Programs  New Projects  New Techniques Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  32. 32. “Training” Volunteers in Fundraising  Staff  Other Volunteers  Outside Facilitators Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  33. 33. Staff Support  Provide the Tools  Provide the Program  Provide the Organization of the Development Program  Provide an Enthusiastic Leader Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  34. 34. The Ultimate Volunteers  Your Board of Directors Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  35. 35. Helping the Board/Volunteers Understand Fundraising Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  36. 36. Why a Development Committee  The Development Committee and the Board  The Fundraising Team  Cultivation of Prospective Board Members  Expanding Your Horizons Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  37. 37. What Does the Fundraising Committee Do?  Helps develop & implement the development plan  Motivates and leads board in fund raising  Identifies, cultivates and solicits donors  Provides specific skills  Makes connections/contacts  Assists with public relations efforts Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  38. 38. Forming the Fundraising Committee  Recruiting Committee Members  Staffing the Committee  Finding Volunteers  Keeping Volunteers Involved Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  39. 39. A Typical Committee Development Committee Chair Development Staff Events Planned Giving Annual Giving Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  40. 40. Who Should Serve on the Committee?  How Many?  Board/Non Board Members  Affluence & Influence  Special Skills  Fundraising Professionals  Passion for the Mission Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  41. 41. Where Can You Find Committee Members        Board Members Ask the Board Ask Staff Current Volunteers Donors Event Attendees Networking Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  42. 42. Keeping Board and Volunteers Energized Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  43. 43. Final Assignment  What steps do we need to get our board more involved in fundraising?  How do we plan to involve volunteers in our fundraising?  What one thing will we do tomorrow to get started? Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  44. 44. Special Offer  10% Discount on Linda’s books
  45. 45. Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  46. 46. Thank You Linda Lysakowski, LLC  702-892-0955  Linda@LindaLysakowski.com  www.LindaLysakowski.com Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
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