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Introducing Google Grants and $10,000 Per Month of Free Online Advertising for Nonprofits
 

Introducing Google Grants and $10,000 Per Month of Free Online Advertising for Nonprofits

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Google Grants gives eligible nonprofits $10,000 per month in free online advertising to promote their organizations and causes on Google. During this webinar, you will be told everything you need to ...

Google Grants gives eligible nonprofits $10,000 per month in free online advertising to promote their organizations and causes on Google. During this webinar, you will be told everything you need to know about the program, how it can benefit your nonprofit, and the process of applying for the grant. You will also see what is required to succeed when using Google Grants.

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    Introducing Google Grants and $10,000 Per Month of Free Online Advertising for Nonprofits Introducing Google Grants and $10,000 Per Month of Free Online Advertising for Nonprofits Presentation Transcript

    • Sponsored by: Introducing Google Grants and $10,000 Per Month of Free Online Advertising for Nonprofits Simon Choy September 17, 2013 Use Twitter Hashtag #4Glearn Part Of:
    • Sponsored by: Protecting and Preserving the Institutional Memories of Nonprofits Since 1993 www.cjwconsulting.com (866) 598-0430 info@cjwconsulting.com Part Of:
    • Sponsored by:Part Of: Coming Soon
    • Sponsored by: Today’s Speakers Hosting: Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, 4Good Part Of: Simon Choy Founder ConnectAd, Inc.
    • grants An Introduction To Google Grants and $10,000 Per Month In Free Online Advertising
    • Introduction Simon Choy • Co-Founder of ConnectAd, Google Grants management firm • 100% application success rate • Over $6.7 million in annual grant funding • 100 million+ annual ad views • Google Certified Expert Questions about Google Grants?
    • Disclaimer: Grant Criteria • US, CAN, UK, +29 other countries (http://www.google.ca/intl/en/grants/domains.html) • US: 501(c)(3) with EIN in Guidestar • CAN: Income Tax Act • UK: Charity Commission of England and Wales, the Office of the Scottish Charity Regulator, or by the Inland Revenue 1. You Are A Registered Charity 2. Your Nonprofit Has A Website • Governmental entities and organizations • Hospital or medical groups • Schools, child-care centres, academic institutions, and universities (philanthropic arm of educational organization eligible) • Political parties, political organizations, and lobbying groups 3. Specific Organizations Not Eligible
    • • What is Google Grants? • What is pay-per-click advertising? • Why use Google Grants? • The application process • How to succeed Agenda
    • What is Google Grants $10,000 per month in free pay-per-click advertising Sept Oct Nov no end date Google AdWords credits
    • Keyword List • cancer charity • cancer nonprofit • cancer organization Pay Per Click What are Pay-Per-Click (PPC) Ads? FREE
    • Do People Actually Click On PPC Ads? 200 million clicks per day Your Nonprofit Website Supporters Donors Volunteers
    • Why Use Google Grants? 3 billion searches per day Your Nonprofit Website Consider how people look for information today Charities need an online presence!
    • $10,000 per month Awareness Fundraising Email List Events Volunteers Newsletter or Blog Ways To Use Google Grants
    • Framework For Using Google Grants Step 3: Bring those searches to your website using free advertising Step 2: Find relevant keywords that many people are searching Step 1: Determine website pages you want to promote
    • Client Case Study #1 Goal: Turning free advertising into awareness for a women’s shelter $10,000 per month Awareness Fundraising Email List Events Volunteers Newsletter or Blog
    • Client Case Study #1 Result: 630% increase in crisis calls per month Goal: Turning free advertising into awareness for a women’s shelter Step 3: Bring those searches to your website using free advertising Step 2: Find relevant keywords that many people are searching Step 1: Determine website pages you want to promote
    • Client Case Study #2 Goal: Turning free advertising into donations for an autism nonprofit $10,000 per month Awareness Fundraising Email List Events Volunteers Newsletter or Blog
    • Client Case Study #2 Result: 26% increase in online donations Goal: Turning free advertising into donations for an autism nonprofit Step 3: Bring those searches to your website using free advertising Step 2: Find relevant keywords that many people are searching Step 1: Determine website pages you want to promote
    • Client Case Study #3 Goal: Turning free advertising into emails for a credit counseling nonprofit $10,000 per month Awareness Fundraising Email List Events Volunteers Newsletter or Blog
    • Client Case Study #3 Result: $5,000 monthly value in acquired emails Goal: Turning free advertising into emails for a credit counseling nonprofit Step 3: Bring those searches to your website using free advertising Step 2: Find relevant keywords that many people are searching Step 1: Determine website pages you want to promote
    • Getting Apply To Google For Nonprofit s Approved Create AdWords Account Enroll In Google Grants Activated [30 days] [30 days] [yearly renewal] grants U.S. & U.K. Charities
    • Getting Apply To Google Grants Approved Create AdWords Account Submit Account For Review Activated [30 days] [30 days] [yearly renewal] grants All Other Charities
    • Google Grants Rules • Can only promote the one URL you’re approved for Can use sub-domains Can use sub-folders http://www.anything.yourcharity.com http://www. yourcharity.com/anything
    • Google Grants Rules • Can only bid a maximum of $2.00 per click • CPC bid: cost-per-click or how much you’re willing to pay per click
    • Ad Auction $2.50 $2.40 $2.30 $2.20 $2.10 $2.00
    • Google Grants Rules • If you promote products or services, 100% of proceeds must go towards your nonprofit • No ads for financial products (mortgages, credit cards), car, boat or property donations
    • Succeeding With Google Grants Step 1: Strategize Step 2: Structure Campaigns Step 3: Create Ad Groups • 10-20 keywords per ad group Step 4: Research Keywords • High search traffic • Low competition • High quality score – Optimize for long tail and match type – Remove duplicates – Use negative keywords Step 5: Write Effective Ad Text • 2-3 variations of ad text per group Step 6: Build Landing Pages • Engage and convert traffic Step 7: Monitor Results and Optimize • Google Analytics 1,000 keywords 100 ad groups 200 ads 1 per campaign 10+ hours 4 hours per month
    • Thank You Questions about Google Grants? Contact cdieu@connectad.ca