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Inbound Marketing & Millennial Donors:
A Perfect Marriage
Harvey Simmons and Taylor Corrado
December 3, 2013
Use Twitter H...
Protecting and Preserving the
Institutional Memories of
Nonprofits Since 1993

Part
Of:

www.cjwconsulting.com
(866) 598-0...
Coming Soon
Part
Of:

Sponsored by:
Today’s Speakers

Harvey Simmons

Taylor Corrado

Dean of Marketing Affairs
EverTrue

Nonprofit Marketing Manager
Hubspot
...
Inbound Marketing &
Millennial Donors: A Perfect
Marriage
Harvey O. Simmons IV
Dean of Marketing @EverTrue
@hosimmons4
Taylor Corrado
Nonprofit Marketer,
HubSpot
@TaylorLCorrado
Who is a Millennial?
Millennial Donors: Myth & Facts
Millennials are the least apt to give?
Millennials Donors Most Prefer to Give Annually
The Biggest Pet Peeve for Millennials When it
Comes to Nonprofit Websites is That They’re Mobile
Millennials Donors Most Prefer to Give Online
100

FAC
T!

75

50

25

0

Online

In Person

Phonathon
START ATTRACTING
supporters through relevant,
useful, easy-to-find content
when and where they find it.
Stop putting Millennials
through the solicitation
cycle.
10 Ways to Attract and Engage
Millennials With Your Website
1

Optimize your
website and blog
posts for search
engines.
<<<Page Title
<<<meta description
2

Keep your website up-todate.
3

Explain exactly what your
organization does.
4

Show to proof of your
past impact.
5

Allow visitors to connect
with you on social media.
6

Make it easy to give.
7

Tell stories on your blog and
share them on social.
8

Make sure your website is
mobile friendly.
9

Provide a personal and
emotional connection.
1
0

Keep it simple and visual.
Fundraising ’99 v. Fundraising ‘13
Prospect Research, 1999
Prospect Research, 2013
Donation Methods, 1999
Donation Methods, 2013
Donor Retention, 1999
Donor Retention, 2013
QUESTIONS?
Resources to learn more:
evertrue.com/resources
library.hubspot.com
Inbound Marketing & Millennial Donors: A Perfect Marriage
Inbound Marketing & Millennial Donors: A Perfect Marriage
Inbound Marketing & Millennial Donors: A Perfect Marriage
Inbound Marketing & Millennial Donors: A Perfect Marriage
Inbound Marketing & Millennial Donors: A Perfect Marriage
Inbound Marketing & Millennial Donors: A Perfect Marriage
Inbound Marketing & Millennial Donors: A Perfect Marriage
Inbound Marketing & Millennial Donors: A Perfect Marriage
Inbound Marketing & Millennial Donors: A Perfect Marriage
Inbound Marketing & Millennial Donors: A Perfect Marriage
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Inbound Marketing & Millennial Donors: A Perfect Marriage

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The Millennial Generation does not want direct mail from your nonprofit, nor do they want generic communications. To get to these early donors, 84% of which donate or want to donate online, you'll need to earn it through transformative content that effectively tells the story of your cause.

In this webinar learn how to utilize inbound marketing techniques to attract Millennial donors who live on their smartphones, and to how incentivize their giving to your fundraising efforts.

Published in: Business, News & Politics
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Transcript of "Inbound Marketing & Millennial Donors: A Perfect Marriage"

  1. 1. Inbound Marketing & Millennial Donors: A Perfect Marriage Harvey Simmons and Taylor Corrado December 3, 2013 Use Twitter Hashtag #4Glearn Part Of: Sponsored by:
  2. 2. Protecting and Preserving the Institutional Memories of Nonprofits Since 1993 Part Of: www.cjwconsulting.com (866) 598-0430 info@cjwconsulting.com Sponsored by:
  3. 3. Coming Soon Part Of: Sponsored by:
  4. 4. Today’s Speakers Harvey Simmons Taylor Corrado Dean of Marketing Affairs EverTrue Nonprofit Marketing Manager Hubspot Assisting with chat questions: Jamie Maloney, Nonprofit Webinars Part Of: Hosting: Cheri J Weissman, CJW Consulting & Services, Inc. Sponsored by:
  5. 5. Inbound Marketing & Millennial Donors: A Perfect Marriage
  6. 6. Harvey O. Simmons IV Dean of Marketing @EverTrue @hosimmons4
  7. 7. Taylor Corrado Nonprofit Marketer, HubSpot @TaylorLCorrado
  8. 8. Who is a Millennial?
  9. 9. Millennial Donors: Myth & Facts
  10. 10. Millennials are the least apt to give?
  11. 11. Millennials Donors Most Prefer to Give Annually
  12. 12. The Biggest Pet Peeve for Millennials When it Comes to Nonprofit Websites is That They’re Mobile
  13. 13. Millennials Donors Most Prefer to Give Online 100 FAC T! 75 50 25 0 Online In Person Phonathon
  14. 14. START ATTRACTING supporters through relevant, useful, easy-to-find content when and where they find it.
  15. 15. Stop putting Millennials through the solicitation cycle.
  16. 16. 10 Ways to Attract and Engage Millennials With Your Website
  17. 17. 1 Optimize your website and blog posts for search engines.
  18. 18. <<<Page Title <<<meta description
  19. 19. 2 Keep your website up-todate.
  20. 20. 3 Explain exactly what your organization does.
  21. 21. 4 Show to proof of your past impact.
  22. 22. 5 Allow visitors to connect with you on social media.
  23. 23. 6 Make it easy to give.
  24. 24. 7 Tell stories on your blog and share them on social.
  25. 25. 8 Make sure your website is mobile friendly.
  26. 26. 9 Provide a personal and emotional connection.
  27. 27. 1 0 Keep it simple and visual.
  28. 28. Fundraising ’99 v. Fundraising ‘13
  29. 29. Prospect Research, 1999
  30. 30. Prospect Research, 2013
  31. 31. Donation Methods, 1999
  32. 32. Donation Methods, 2013
  33. 33. Donor Retention, 1999
  34. 34. Donor Retention, 2013
  35. 35. QUESTIONS?
  36. 36. Resources to learn more: evertrue.com/resources library.hubspot.com
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