How to use your Home Video Camera to Film Nonprofit Testimonials


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In this 1 hour webinar, attendees will learn to harness the untapped capabilities of today's smartphones and home video cameras. We will concentrate on one of the simplest, yet most effective forms of video communication - testimonials. By the end of this workshop, you'll know how to set up a video shoot; the three most important types of shots for web video; ways to relax an interviewee to get their best on-camera testimony; and an introduction to putting your video on YouTube and linking to it from your nonprofit website.

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How to use your Home Video Camera to Film Nonprofit Testimonials

  1. 1. How to use your Home Video Camera to Film Nonprofit Testimonials Roberto Mighty June 27, 2012 Twitter Hashtag - #npwebA Service Of: Sponsored by:
  2. 2. INTEGRATED PLANNING Advising nonprofits in: •  Strategy •  Planning (617) 969-1881 •  Organizational Development A Service Of: Sponsored by:
  3. 3. A Service Of: Sponsored by:
  4. 4. Today’s Speaker Roberto Mighty Web Video Producer Celestial MediaAssisting with chat questions: Hosting:Jamie Maloney, Nonprofit Webinars Sam Frank, Synthesis Partnership A Service Of: Sponsored by:
  5. 5. How to use yourHome Video Camerato filmNonprofit Testimonials
  6. 6. presenterRoberto MightyNew Media Producer & ConsultantCelestial Mediawww.celestialmedia.comrobertomighty@gmail.com617-965-7022
  7. 7. This Workshop Discusses1. Why testimonials are important2. Attributes of good testimonial givers3. How to use your home video camera4. How to set up a videoshoot5. the three most important types of shots for web video6. Ways to relax an interviewee to get their best on-camera testimony7. Putting your video on YouTube and linking to it from your nonprofit website.
  8. 8. Testimonial ExampleAcupuncture Clinic
  9. 9. Why Video Testimonialsare So Powerful• Testimonials may not be perceived as “marketing”.• At best, they are seen as statements of truthby relatable peers.• This relatively inexpensive form of peer-to-peermarketing can be among the most powerful toolsyou have for outreach, development, publicinformation and advancement.
  10. 10. To Be Effective,Testimonials Must Be:1. True2. Unpaid3. By an “attractive”* person4. Relatable to your audience5. Specific6. Current7. Believable
  11. 11. What does “attractive”mean?• It does not necessarily mean “well-dressed & good-looking”.• If your organization raises awareness among teenagersabout fast food, you might want your testimonialto be from a transgressive 20-something.
  12. 12. Attractiveness Defined• Attractive = A relatable person whose appearance and/orlocation and/or title and/or wardrobe and/or demographicindicates that she/he is in a position to judge the quality ofyour organization or the particular program you arepromoting.For maximum relatability, take age, race, gender andlifestyle demographics into consideration.
  13. 13. RecruitingThe Testimonial Giver1. Has used your services; or has donated; or has served2. Has recognizable credentials3. Is articulate and passionate4. Is well known to this community5. No cash compensation required6. Is available7. Is in a position to judge your organization
  14. 14. Getting the BestPerformance On CameraYes, a testimonial is an on-camera performance.Most people’s biggest fear is looking foolish on camera. The topics below(which well cover today) all contribute to relaxing your Subject:• Personal Grooming• Wardrobe Advisory• Pre-Shoot interview• Pre-Shoot Planning• Video Interviewing Tips
  15. 15. Personal Grooming: Men• Haircut before the shoot• Shave before the shoot• Fingernails clean and clipped• Bring shaving kit to the shootPhoto: Andrew Dyer
  16. 16. Personal Grooming:Women- Haircut before the shoot- Manicure- Bring hair kit: comb,brush, hairspray- Bring makeup kitPhoto: David Shankbone
  17. 17. Video Wardrobe Advisory• No all black• No plaid• No stripes• No all white• No all red• No logos• Bring two tops
  18. 18. Pre-Shoot interview• What’s their story?• What are the story highlights?• What aspects of their storyrelate to this campaign?• Take notes. Come to Shootprepared to prompt for soundbites
  19. 19. Pre-Shoot Planning• Setup and test gear ahead of time• Position subject in most flattering light• Keep background simple, not too busy• Avoid noisy rooms or areas• Several takes and “active directing” are fair game• Bottled water off-camera• No brand names in the shot
  21. 21. Using available light• Light should fall on face and front of Subject• Keep the light behind you or between camera and Subject• Try not to "mix" light -- Sunlight vs. Tungsten vs. Fluorescent• Locate your subject in a bright, evenly-lit area of a room• Exterior: Avoid "backlighting" your Subjectphoto: Dave Buchwald
  22. 22. Audio• Conduct your interview in the quietest area possible• Be aware of external noises: phones, footsteps,street noises, construction, voices, etc• Use an external microphone• If no external mic is available, get close to your subject
  23. 23. Framing and Blocking• Avoid putting your subject dead center: “Rule of Thirds”• Background: Be aware. "Exit" sign (!)• Blocking: Keep your subject off the wall• Tripod: Use your tripod at all times.• Vary Shots: Wide, Medium, Close UpSource:
  24. 24. Tripod• Tripod has three telescoping locking legs, a tripod head, and a tripod headscrew. It may also have a tripod plate.• Always expand/de-expand your tripod on the groundor on a table, never in the air.• Level your tripod before putting your camera on it.• Test your tripod legs and head for tightness before putting your camera on it.
  25. 25. Digital Video Camcorder Part 1 Power the Camcorder: AC or Battery LCD Screen: "seeing what the lens sees" Modes: On/Off; VCR; Camera Lens: Wide angle to Telephoto Zoom Rocker
  26. 26. Digital Video Camcorder Part 2Camera Mode Check: Make sure you are in "Camera" mode before starting recording Recording Start/Stop: Check "record" indicator in viewfinder/LCDRecording Check: Switch Camcorder to playback mode. Check if recording operates
  27. 27. Memory• Types of Memory: Cards, Tapes, Internal, DVD• Bring extra (!)• SD Card Removable Memory• CF Card Removable Memory• DVD Removable Memory• Internal Hard Drive Memory• Digital Video Tape (MiniDV, DV8)
  28. 28. Interviewing
  29. 29. Video Interviewing Tips• Look off-camera or into the camera?• Interviewer questions & comments off-mic• Get on-camera ID first• Open-ended questions• Prompt for sound bites• No memorization allowed (!)• Discrete answers. No run-ons.• Vary focal length: Long shot, Medium Shot, Closeup (not over 35)
  30. 30. Testimonial ExampleAIDS Care Project
  31. 31. Editing• Tools: Computer + iMovie (Apple) or Windows Media Maker (Windows)• Keep it short & simple: Soundbites• Format for YouTube: .mov, .wmv, .mp4, .avi, .flv
  32. 32. Get On YouTube
  33. 33. Join Google for Nonprofits • Google owns YouTube • Must have 501 © 3 designation • Link: • Create a Nonprofit Channel on YouTube
  34. 34. Upload to YouTube From your computer to your YouTube Channel Metadata: Title, Description, Tags, Contact Info
  35. 35. Link to your WebsiteGet URL link from the SHARE tabPlace the link on your WebsiteGet Embed link from SHARE tabEmbed video in your WebsiteURL LinkEmbed Link
  36. 36. Let me know how youre doing!Roberto MightyNew Media ProducerCelestial Mediawww.celestialmedia.comrobertomighty@gmail.comRoberto Mighty is an artist, an educator and a new media producer/consultant, with over400,000 views of his work on YouTube, plus extensive professional credits in TV, audiobooksand nonprofit video. His nonprofit clients include Harvard Medical School and The BostonFoundation. He is currently Artist-In-Residence at Harvard Forest, Adjunct Professor atEmerson College’s Department of Visual and Media Arts and begins teaching at BostonUniversitys Center for Digital Imaging Arts this Fall.###
  37. 37. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by: