How to Use Pinterest to Advance Your Organization


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David Svet and Heidi Hancock, CFRE, from Mosaic Non-Profit Development will provide an indepth look at new social sharing platform, Pinterest. Following a brief overview of the fundamentals of Pinterest, David and Heidi will discuss a variety of ways that Pinterest can be used to augment your organization’s communications, awareness, market position, recruiting, community building, and fundraising. Discussing a variety of examples, David and Heidi will cover some of the many benefits that come from integrating Pinterest into your marketing and communications mix, including search engine optimization and search engine marketing. There will also be time allotted for answering your questions.

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How to Use Pinterest to Advance Your Organization

  1. 1. How to Use Pinterest to Advance Your Organization David Svet & Heidi Hancock June 12, 2012A Service Of: Sponsored by:
  2. 2. Protecting and Preserving the Institutional Memories of Nonprofits Since 1993 (866) 598-0430 info@cjwconsulting.comA Service Of: Sponsored by:
  3. 3. Affordable collaborative data management in the cloud.A Service Of: Sponsored by:
  4. 4. Today’s Speakers David Svet Heidi Hancock Associate Principal Mosaic Nonprofit Development Mosaic Nonprofit DevelopmentAssisting with chat questions: Hosting:Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.A Service Of: Sponsored by:
  5. 5. How to Use Pinterest to Advance Your Organization Presented by David Svet & Heidi Hancock, CFRE
  6. 6. Bulletin Board or Scrapbook Educate, announce, inform, celebrate, remember, commemorate
  7. 7. This is a designers pinboard Conceptual elements leading to the finished form Group color palettes, materials, and forms
  8. 8. Why Bother With Pinterest?Benefits•Links•Visual Storytelling•Earned & Contributed Revenue•List Building•Recruiting•Community and Partnership Building
  9. 9. ASPCAThe Internet loves puppies and kitties.
  10. 10. The power of links Place an image on your blog.
  11. 11. The power of links Pin the image to your Pinterest board.
  12. 12. The power of links Their image links back to the blog.
  13. 13. The power of links The image is repined on other boards.
  14. 14. The power of links Their pin also links back to the blog.
  15. 15. Heifer InternationalThe Internet loves a good story.
  16. 16. Never Fail Case Structure1. State the Need, Problem, or Crisis a. Use concrete examples and stories2. Outline the proposed Solution a. Include history that shows competence in this area b. Other partners and endorsements3. Your Help is needed, it will do This4. Support Now, join us a. Clear and easy instructions on how to support
  17. 17. The Storytelling ProcessThe fairy tale - a timeless format Benefactor > Goal > Beneficiary | Supporter > Hero < Adversary
  18. 18. Amnesty InternationalEven difficult content can work.
  19. 19. SMAC - Sock Monkeys Against CancerEmpower your supporters
  20. 20. SMAC - Sock Monkeys Against CancerInvolve your employees
  21. 21. What Do You Need To Succeed?Daily commitmentCompelling images + story = Followers, Shares & $Correct Links = Strong online trafficPermission to use the images (respect copyrights)Strategy - Make sure it adds to your story
  22. 22. Big Brothers Big Sistersof Western WyomingEven the small can play
  23. 23. Its EasyIts Just Pinboards By NrbelexBrett Weinstein
  24. 24. For additional information:Heidi Hancock, CFREDavid SvetToll Free 1-800-485-0742email: info@mosaicnpd.comSkype: Mosaicnpdwww.mosaicnpd.com
  25. 25. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by: