How to Stay Relevant with Potential Donors

  • 822 views
Uploaded on

While finding and closing potential donors is critical to many non-profits. Some prospects donate right away, but many often takes weeks or month to close. How do you keep them warm without spending a …

While finding and closing potential donors is critical to many non-profits. Some prospects donate right away, but many often takes weeks or month to close. How do you keep them warm without spending a ton of effort? Learn the tools and best practices to stay in touch with -- and ultimately close -- the potential donors that are critical to your non-profit.

More in: Technology , Sports
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Did you find this presentation helpful and would like to see more of our sessions? Feel free to register for any of our upcoming NonprofitWebinars sessions here: http://nonprofitwebinars.com/webinars/

    Also, we invite you to watch the video for this session here:
    http://www.slideshare.net/NonprofitWebinars/how-to-stay-relevant-with-potential-donors-video
    Are you sure you want to
    Your message goes here
    Be the first to like this
No Downloads

Views

Total Views
822
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
8
Comments
1
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. How to Stay Relevant with Potential Donors Tony Cappaert September 4, 2012A Service Of: Sponsored by:
  • 2. Protecting and Preserving the www.cjwconsulting.com Institutional Memories of Nonprofits Since 1993 (866) 598-0430 info@cjwconsulting.comA Service Of: Sponsored by:
  • 3. www.mission.doA Service Of: Sponsored by:
  • 4. Today’s Speaker Tony Cappaert Co-Founder ContactuallyAssisting with chat questions: Hosting:Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.A Service Of: Sponsored by:
  • 5. How to Stay Relevant with Great Potential Donors(And keep them warm until they’re ready to donate!)
  • 6. What we’ll cover today...
  • 7. Text Flickr: @temprec13 Flickr: @lwr
  • 8. The 4 Step Framework to Staying Relevant with your Network
  • 9. Who am I? Tony Cappaerttony@contactually.com @cappaert
  • 10. Now before we get started...
  • 11. Why should you follow up with your network? Because following up: more prospects more donors more $$$
  • 12. Follow up is key with any prospect• Prospect = potential or current donor who may donate in the future• We all know we should follow up with folks, but we don’t• Why don’t we? Because it’s HARD and we don’t have enough TIME
  • 13. +=
  • 14. Use the 4 Step Framework to...• Send timely, personal, and relevant follow ups to your top potential donors• Use tools to make the entire process easier and more automatic
  • 15. #1
  • 16. Make it personalFind personal opportunities to reconnect
  • 17. Generic follow ups suck
  • 18. Ways to make your emails personal• Major life events: birthdays, children, vacations• Major professional events: job changes or promotions, company news
  • 19. But How?
  • 20. #2
  • 21. Deliver value... through CONTENT
  • 22. Good Content is King• Relevant relevant relevant• Keep it related to their interests, hobbies, company• And even if it’s relevant, make sure it’s good content that they’ll appreciate receiving
  • 23. But How? +
  • 24. #3
  • 25. Deliver value... through YOUR NETWORK
  • 26. The best way to addvalue is through intros• Much like content, people want intros to other people that are relevant• Make sure the intros are mutually beneficial to both parties
  • 27. But How?Match people with the same topics from Step 2 +
  • 28. #4
  • 29. Systematize! Wash. Rinse. Repeat.
  • 30. Managing a manual follow up system is hard• Lots of different products and sites• Very time consuming• People are probably still going to slip through the cracks
  • 31. 10
  • 32. But how do I make it easier? +
  • 33. Yep, one of these is my startup.It’ll be quick (and useful). I promise!
  • 34. Framework Recap1. Find personal opportunities to reconnect2. Deliver value through content3. Deliver value through your network4. Systematize for the long-run
  • 35. BONUSROUND!
  • 36. Bonus #1: How to find & contact new leads on LinkedIn(without having to spend $$) + bit.ly/rapportiveleads
  • 37. Bonus #2:How to find & contactnew leads on Twitter (again, no $$) +
  • 38. Questions?Feel free to send me any follow ups tony@contactually.com 617-680-2764 @cappaert
  • 39. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by: