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More than 75% of donors want newsletters from the organizations they support. In fact, they are the one of the most valuable donor relations you have for keeping supporters connected to your work.
Yet, surveys show that donors aren’t reading them. Why? Because a compelling newsletter is hard to find.
Come hear what makes a great newsletter and how to avoid the most common mistakes.
In this session, we’ll cover:
* How to make your newsletter “donor centered”
* What counts as news and what doesn’t
* The importance of headlines
* What your designer probably doesn’t know about design
* And more…
You’ll leave with concrete strategies for decreasing the odds that your newsletter will go straight from the mailbox to the recycling bin.