Extreme Social Media Makeover: Nonprofit Edition!


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During this life-changing session, we’ll not just talk, but actually DO a mind-blowing demonstration of at least 25 killer tools to get tons of online traffic and revenue for your nonprofit. They are virtually all quick and easy (they better be or there’s no way we’ll get through them all!) and free. See how to instantly transform your nonprofit into a powerhouse!
“Content is king!” That’s the key to success on the web today. To remain relevant, you must create dynamic, compelling content. This can not only drive far more online visitors your way, but entice them to do all kinds of things you want them to do: stay on your site, return to your site, donate and support you in other ways, and refer your organization to their friends and family – initiating exactly the sort of viral marketing that can exponentially expand your fundraising and other outreach efforts.

We’ll explore how to decide which content to create, how to create it (even without typing a single keystroke!), create eye-catching headlines, post your content to blogs, social media, and websites, tweet about it, Facebook, develop irresistible free offers, create landing pages for people to sign up for those offers, use search engines to drive boost traffic, launch campaigns to gain more leads and increase the quality of those leads, and much more! For each of the 25+ steps, we’ll discuss what to do, why to do it, and what tangible and intangible benefits you should expect. More importantly, for each step we’ll actually demo a cool tool enabling you to quickly, easily, and in most cases for free, implement that tool. Each tool may blow your mind. Altogether… well, you might want to wear a hat!

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  • Did you find this presentation helpful and would like to see more of our sessions? Feel free to register for any of our upcoming NonprofitWebinars sessions here: http://nonprofitwebinars.com/webinars/

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Extreme Social Media Makeover: Nonprofit Edition!

  1. 1. Extreme Social Media Makeover: Nonprofit Edition! Nonprofit Webinars November 13, 2012Presented by:Allan Pressel, CEO/founderPowerSite123 (formerly known as CharityFinders)877-456-3210www.PowerSite123.comAllan@PowerSite123.com
  2. 2. 1. Election was the most tweeted event in history2. Peak = 327K tweets/minute3. Total = 31M tweets4. 2nd place: 10M tweets during first debate (Oct. 2012)5. Obama’s Twitter edge over Romney: 8:16. Obama’s followers: 23M7. People tuned into election coverage: 1. TV = 67M 2. Twitter = 11M 3. Facebook = 306M8. Most retweeted = 725K (Obama’s 4 more years tweet”) 1. Including most tweeted image 2. 3.9M Facebook likes
  3. 3. 1. "Twitter brought people closer to almost every aspect of the election this year.“2. First thing Obama did after reelection: Tweet!3. Most tweeted prior to election day: 1. Big bird 2. Binders full of women4. Obama vs. Romney support tweets: predicted results5. Obama used social media to get lots of small donations6. Obama used Facebook on election day to remind supporters to ask SPECIFIC friends to vote7. How did people use Twitter? 1. Get breaking news 2. Interact with candidates 3. Interact with each other 4. Get out the vote 5. Sharing debate experience 6. Fact checking 7. Gauge immediate public reaction 8. National conversation
  4. 4. 1. Big Bird: Mitt Romney still deciding which Mitt Romney will deliver Mitt Romneys concession speech.2. Colorado voted to legalize marijuana, because apparently being a mile high already just isnt quite high enough.3. Legal weed, gay marriage and a black president - take THAT, grandma!4. If Nate Silver is right, does this also mean that the climate is, in fact, changing, and that the earth is more than 6,000 years old?5. Tonight, I celebrate the reelection of Twitter. 4 MORE CHARACTERS!6. NBC just declared The Cayman Islands for Mitt Romney7. The US has discovered that once you go black, you never go back!
  5. 5. Content! Content is king  Relevant  To your mission  To visitors  Useful  Dynamic  Heirarchical  Interactive  Viral  Associated with a “call to action”
  6. 6.  Search Engine ranking Traffic Qualified leads Conversion Stickiness Loyalty Referability Credibility
  7. 7.  Let’s do it!
  8. 8. 1. Come up with an interesting topic • Questions from clients, donors, volunteers, etc. • Problems overcome • New trends in your mission/area • New programs, products or services you offer • Educational info
  9. 9. 2. Dictate content • Dragon • www.dragonvoicerecognition.com3. Send content to PC • iWork • www.iwork.com4. Edit • Word
  10. 10. 5. Create an eye-catching headline • Sites with good examples of headlines • www.digg.com • www.delicious.com • www.StumbleUpon.com • Characteristics of a good headline • Short • Short words • Top X lists (e.g., best, top, most effective, tip lists, etc.) • Easy to read • “Must read” component • Compelling (e.g., “must have”, etc.) • Topical, relevant • Hot words
  11. 11. 6. Post to blog • WordPress • Blogger.com • MoveableType • PowerSite123 (NonprofitSite123)7. Post to website • PowerSite123 (www.powersite123.com)8. Create metatags• Description metatag• Keyword metatags
  12. 12. 9. Create an ezine article and tags• www.ezinearticles.com10. Create a tiny URL• www.tinyurl.com11. Tweet a link• www.twitter.com12. Post a link to Facebook• www.Facebook.com
  13. 13. 13. Create and edit a video about it• Magix• Windows Movie Maker14. Post video• www.youtube.com• www.vimeo.com15. Promote/market the article• www.digg.com• www.mixx.com• www.delicious.com
  14. 14. I’d like to offer each of you a free private Internet consultation One hour Consultation includes:  PowerSite123’s assessment of your site/social media/SEO/marketing  Recommendations  Building your most-needed functionality In person or by webinar Include anyone you want (e.g., CEO/ED, board members, etc.) In one location or several We’ll contact you in 1-2 business days to schedule the consultation
  15. 15. 16. Do this semi-automatically• www.socialposter.com17. Recommend through StumbleUpon18. Turn article into PDF• MS-Word19. Submit to document sharing sites or EBook Directories• www.scribd.com• www.DocStoc.com
  16. 16. 20. Submit article to top websites and blogs within your market21. Come up with a compelling free offer• Service• Document• Discount coupon• Free coupon22. Create a landing page for people to register for that offer (with metatags) – including confirmation email• PowerSite123
  17. 17. 23. Check the SEO score of your page/site• www.websitegrader.com24. Create a press release• www.eReleases.com ($319)• www.prlog.org (free)• www.helpareporter.com25. Create video email• www.mailvu.com26. Create a QR code driving people to your offer• www.qrstuff.com
  18. 18. 27. Display the QR code28. Scan the QR code• QRReader app29. Sign up for the offer30. Get an automated reply
  19. 19. Allan Pressel Thanks!allan@PowerSite123.comwww.PowerSite123.com310-793-9707877-456-3210PowerSite123641 21 st St.Hermosa Beach, CA 90254