Crowdfunding for Nonprofits

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Online giving surged by over 35% last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially through social media? Join us for this webinar and learn how to raise big bucks for your cause online.

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Crowdfunding for Nonprofits

  1. 1. Sponsored by:Crowdfunding for NonprofitsDarian Rodriguez HeymanandLesley MansfordMay 21, 2013Use Twitter Hashtag #npwebPartOf:
  2. 2. Sponsored by:Protecting and Preserving theInstitutional Memories ofNonprofits Since 1993www.cjwconsulting.com(866) 598-0430info@cjwconsulting.comPartOf:
  3. 3. Sponsored by:PartOf:Coming this June
  4. 4. Sponsored by:Today’s SpeakersDarian Rodriguez HeymanC0-FounderSocial Media for NonprofitsHosting:Cheri J Weissman, CJW Consulting & Services, Inc.Assisting with chat questions:Jamie Maloney, Nonprofit WebinarsLesley MansfordCEORazooPartOf:
  5. 5. Lesley MansfordCEO, Razoo@lesleymansford, @razooLesley@razoo.comwww.razoo.comDarian Rodriguez HeymanCo-Founder, Social Mediafor Nonprofits@sheyman, @sm4nonprofitsDarian@SM4NP.orgWho Are We?
  6. 6. • Why Crowdfunding?• Launching your Campaign• Using Social Media• Celebrate: Thank Your DonorsAgenda
  7. 7. Why Crowdfunding?
  8. 8. Why Crowdfunding?• People Give to People• The Most Powerful Form of Ask is a “Peer Ask”• Turn Your Donors Into Fundraisers
  9. 9. $300 Billiondonated by individuals each yearWhy Crowdfunding?Source: Chronicle of Philanthropy
  10. 10. Online Giving:13%Why Crowdfunding?
  11. 11. Growing at:35% - 55%Why Crowdfunding?
  12. 12. It Increases YourDonor BaseIt’s Here to StayIt’s EasyIt’s EfficientIt’s SocialWhy Crowdfunding?
  13. 13. The power of social: your network trumps your wallet.You are hereYour LinkedIn network#vmlearnWhy Crowdfunding?
  14. 14. “Donating makes me feelwonderful, it gives me agreat sense of self-worth.”– Donor, Millennial75%63%70%solicited donations from theirnetwork for a causevolunteered in 2011of millennials donated in 2011A new generation of givers are online.Why Crowdfunding?
  15. 15. Launching Your Campaign
  16. 16. Launching Your CampaignHow NOT to launch…
  17. 17. Launching Your CampaignHow TO Launch
  18. 18. Just Do ItFail Fast, Fail ForwardHow to Launch
  19. 19. 1) Set a SMART goal & a deadline2) Tell a compelling story3) Map donations to impact4) Start with your inner circle4) Start!5) Don’t be afraid to askPlan AheadHow to Launch
  20. 20. Pick a Well-Defined Goal & DeadlineHow to Launch• $20,000• By July 1, 2013• SFES Playground• For 647 Kids
  21. 21. Start EndYour fundraisershould look like thispromotepromote Deadline panic. Promote!promote promoteNot like thisFundraiser = CampaignHow to LaunchStart End
  22. 22. Tell Your Story and Be CreativeHow to Launch
  23. 23. How to LaunchUploadContent
  24. 24. Images are Powerful…How to Launch
  25. 25. Fundraisers withvideos typicallyearn 4X more!…Videos Even More SoHow to Launch
  26. 26. How to LaunchMap Donations to ImpactThink Incrementally
  27. 27. WebsiteWidgetSocial MediaPress ReleasesPromote Your FundraiserHow to Launch
  28. 28. Build momentum, then branch out• Staff• Board of Directors• Key Influencers• Donors• Your Social Network• Volunteers• FriendsHow to LaunchStart With Your Inner Circle
  29. 29. Ask ClearlyTie to Direct Impact“$10 provides 500 liters of clean drinkingwater to refugees in Somalia.”“”How to LaunchDon’t Be Afraid to Ask
  30. 30. Using Social Media
  31. 31. • Editorial Calendar• Facebook < 3 / Day• Twitter 1+ / Day• P2P Asks Are Key• Seed the Tip JarUsing Social MediaPlan for Success
  32. 32. • Mornings: 8 – 9AM• Lunch: 12 – 1PM• End of Day: 4:30 – 6PM• Nights: 9:30 – 11PM•Weekends vs. Wednesdays!Using Social MediaActive Social Media Times
  33. 33. • ? Vs. .• Media: Photos, Vids• Tag Everyone!• Emoticons Rock! :)• URLs: Less Vs. More• Respond, Recognize & RetweetUsing Social MediaROI = Realization of Influence
  34. 34. =$18Using Social MediaShare & Ask for Shares
  35. 35. Using Social MediaThink 50/50
  36. 36. The Ask: 5 Minutes/WeekUsing Social MediaForm a Social Media Marketing Committee
  37. 37. #vmlearnCELEBRATE!Thank Your Donors
  38. 38. • Announce when milestones are met• Send “thank you” notes• Show donors their impactThank Your DonorsStay In Touch
  39. 39. #vmlearnThank Your DonorsShow Donors Their Impact
  40. 40. Thank You!Darian@SM4NP.orgTwitter: @dheymanLesley@Razoo.comTwitter: @LesleyMansford
  41. 41. Sponsored by:Find listings for our current seasonof webinars and register at:NonprofitWebinars.comPartOf:

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