Creative Case Statements

Creative Case Statements: Tell Your Story Effectively Griet DehandschutterA Service Of: Sponsored by:

Affordable collaborative data management in the cloud.A Service Of: Sponsored by:

Today’s Speaker Griet Dehandschutter Principal, Dehandschutter & Associates Hosting:Assisting with chat questions:April Hunt, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:

Creative Case Statements:Tell Your Story EffectivelyGriet Dehandschutter, PrincipalDehandschutter & Associates, Acton, MAE: griet@dehandschutter.comwww.dehandschutter.comNonprofitwebinars, June 8, 2011

Agenda • Philanthropic fundamentals • The key ingredients for a compelling story • The value of the drafting process • Inspiring your leadership to share your story • Adapting your case • Now what? • A real case: the power of images 4

Philanthropy is … connecting with your DONOR’s dreams 5 2

Key principle: people give to people! Build meaningful and value-based relationships Connect mind & soul 6

Why do people give? 7

Why? • Why did you join your organization? • Why are you engaged as a Board member? • Why are your volunteers involved? • Why would major donors give? • Why did you choose to be involved? The key question of motivation needs to be addressed throughout your organization! 8

Any questions? 9

Your case statement1. Who are you?2. What do you want it for?3. How much do you want?4. Why should I give?5. Why now? 10

Is your case compelling? 11

The power of storytelling 12

Tell it from the donor’s perspective… Tom Ahern, Seeing through a Donor’s Eyes, 13 Emerson & Church Publishers, 2009

Are your key messages a SUCCESS? Simple Unexpected Concrete Credible Emotional Story-containing Simple Source: Bernard Ross, The Management Centre, UK 14

Do you bring a sense of urgency? 15

Any questions? 16

The value of the drafting process Commit Gather Test Use• Agree on • Facts & • Internally & • Externally, as process figures, externally door opener stories, or focused• Decide who images • Adjust conversation to involve starter with • Trim to distill critical few • Train leaders• Recruit key & staff to use volunteer messages the case to • Internally, leadership tell your story strive for • Choose a consistency flexible in messaging format 17

It all starts with your leadership team 18

Adapting your case• One case, but multiple statements for different purposes• Different donor prospects (I, F, C) => Different needs• Choose a flexible format• Ensure that the design reinforces your branding• The production does not need to be expensive 19

Now what? 20

Presenting your case Pitfalls Right Approach Sell Listen Need Opportunity Our Goal Donor’s aspiration, hopes, dreams Pressure Engagement Persuasion Inspiration Source: Janet B. Cady, Children’s Hospital Trust 21

Focus on cultivating the “critical few” 22

Giving increases with involvement Source: The Tarnside Curve of Involvement The Osborne Group 23

How to reach us? Griet Dehandschutter, Principal Dehandschutter & Associates 102 Davis Road, Acton, MA 01720 USA E: griet@dehandschutter.com T: + 1(978) 835.3480; F: +1(978) 378.4073 www.dehandschutter.com 24

Embark with confidence! 25

Find the listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by:

http://nonprofitwebinars.com	229
http://74.53.117.227	59
http://dehandschutter.com	6
url_unknown	3

Creative Case Statements

by NonprofitWebinars.com on Jun 08, 2011

Accessibility

Categories

Upload Details

Usage Rights

4 Embeds 297

Statistics

Creative Case Statements — Presentation Transcript