Create a Story and Tell it Too:     Engaging Supporters with Online Video                Michael Hoffman                  ...
Protecting and Preserving the     www.cjwconsulting.com            Institutional Memories of            Nonprofits Since 1...
www.mission.doA Service   Of:              Sponsored by:
Today’s Speaker                                    Michael Hoffman                                           CEO          ...
See3 Communications
Michael Hoffman• Former senior nonprofit fundraiser and political  consultant• Online marketing and  communications specia...
About See3         See3 produces compelling content.     Paired with creative strategy, we developonline campaigns that te...
See3 Communications      videoweb design + development      online engagement
Some See3 Clients
www.TheDailyDoGooder.com
Why  VideoMATTERS…
YouTube: Why Video Matters              Every Single Minute              48 hours of video are uploaded to              Yo...
K O N Y   2 0 1 2
What the        F*@Kis     Storytelling?
When storytelling starts   to mean   everythingit begins to mean nothing        +             =
H T T P : / / S T O P T H E C H O D D Y. O R G /H T T P : / / Y O U T U . B E / B R J A Z D F C L 6 Q
So why the obsession with storytelling ?Why now? Is it that now we all have the power to tell stories?Do we all really hav...
What makes a story  worth telling?
FINDING YOUR STORY: LOOK AROUND   What makes youlean forward?
MAKING YOUR STORY WORKWHAT DO YOU WANT THEM TO KNOW?A clear message – you know exactly what you’re trying to say to them. ...
5 Tips
KEEP  ITSIMPLE
U N I C E F   T A P   P R O J E C T    2 0 1 2H T T P : / / Y O U T U . B E / C V R 0 4 8 7 R L T 8
INSPIRE   ACTION
Animal Legal Defense Fund Protect Your Food CampaignHTTP://YOUTU.BE/NESBLLS7QEM
C H AR I T Y   WAT E R    “ T H AN K    Y O U ”   C AM PAI G N      H T T P : / / Y O U T U . B E / 9 D D W _ B N D T 0 G
Oh no?!              MAKE ‘EM LAUGH.    Hahaha!               MAKE ‘EM CRY.
W I N N I P E G   H U M A N E    S O C I E T YH T T P : / / Y O U T U . B E / K 4 F V S S E J I 4 Q
BE THE MOON
D O C T O R S   W I T H   O U T   B O R D E R SH T T P : / / Y O U T U . B E / T M 9 D 3 M AT G K W
Take the audiencesomeplace they can’tgo on their own . . .and bring them backchanged.
Find yourvoice
BE BRAVE BE BOLD BE REALBE PROLIFIC
Tactics & Tools
Make Your Fans the Storytellers
Broadcast
Broadcast
OneLoad by TubeMogul
YouTube TrueView•New video platform that integrates YouTubeadvertising with Google AdWords•Currently in beta•Incredible op...
A story that invites the viewer to open a door tonew awareness, insight and responsiveness        is a story worth telling.
EMAIL ME: MICHAEL@SEE3.COMGET OUR NEWSLETTER:WWW.SEE3.COM
Find listings for our current season          of webinars and register at:            NonprofitWebinars.comA Service   Of:...
Create a Story and Tell it Too: Engaging Supporters with Online Video
Upcoming SlideShare
Loading in …5
×

Create a Story and Tell it Too: Engaging Supporters with Online Video

1,131 views

Published on

Video is the most powerful media tool for telling your organization’s story online. Your moving narrative and your complex issue can be communicated more clearly and with more impact using sight, sound and motion. The experts in fundraising and advocacy understand this, but how can any sized nonprofit benefit from these insights? This session combines a little art & science: namely the art of video storytelling with the science of using your org’s assets and existing channels to push your video stories to those who need to see them. Expect to see some great examples of nonprofit video, learn the fundamentals of translating your story to video, and review great new (and some old) tools for online video distribution.

Published in: Education
1 Comment
0 Likes
Statistics
Notes
  • Did you find this presentation helpful and would like to see more of our sessions? Feel free to register for any of our upcoming NonprofitWebinars sessions here: http://nonprofitwebinars.com/webinars/

    Also, we invite you to watch the video for this session here:
    http://www.slideshare.net/NonprofitWebinars/create-a-story-and-tell-it-too-engaging-supporters-with-online-video-video
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
1,131
On SlideShare
0
From Embeds
0
Number of Embeds
474
Actions
Shares
0
Downloads
13
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Create a Story and Tell it Too: Engaging Supporters with Online Video

  1. 1. Create a Story and Tell it Too: Engaging Supporters with Online Video Michael Hoffman December 4, 2012A Service Of: Sponsored by:
  2. 2. Protecting and Preserving the www.cjwconsulting.com Institutional Memories of Nonprofits Since 1993 (866) 598-0430 info@cjwconsulting.comA Service Of: Sponsored by:
  3. 3. www.mission.doA Service Of: Sponsored by:
  4. 4. Today’s Speaker Michael Hoffman CEO See3 CommunicationsAssisting with chat questions: Hosting:Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.A Service Of: Sponsored by:
  5. 5. See3 Communications
  6. 6. Michael Hoffman• Former senior nonprofit fundraiser and political consultant• Online marketing and communications specialist• Founded See3 Communications to merge video and the web for nonprofits and causes
  7. 7. About See3 See3 produces compelling content. Paired with creative strategy, we developonline campaigns that tell your story to drive action. OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS, MARKETING PROS, DESIGNERS, AND DEVELOPERS ARE COMMITTED TO BRINGING YOUR GOOD WORK TO THE PEOPLE INVESTED IN YOUR ISSUE.
  8. 8. See3 Communications videoweb design + development online engagement
  9. 9. Some See3 Clients
  10. 10. www.TheDailyDoGooder.com
  11. 11. Why VideoMATTERS…
  12. 12. YouTube: Why Video Matters Every Single Minute 48 hours of video are uploaded to YouTube Every Single Day YouTube receives over 3 billion views and users spend about 3 billion hours on the site each month The Average User Spends between 15 and 25 minutes every day on the site
  13. 13. K O N Y 2 0 1 2
  14. 14. What the F*@Kis Storytelling?
  15. 15. When storytelling starts to mean everythingit begins to mean nothing + =
  16. 16. H T T P : / / S T O P T H E C H O D D Y. O R G /H T T P : / / Y O U T U . B E / B R J A Z D F C L 6 Q
  17. 17. So why the obsession with storytelling ?Why now? Is it that now we all have the power to tell stories?Do we all really have a story worth telling? DISCUSSION
  18. 18. What makes a story worth telling?
  19. 19. FINDING YOUR STORY: LOOK AROUND What makes youlean forward?
  20. 20. MAKING YOUR STORY WORKWHAT DO YOU WANT THEM TO KNOW?A clear message – you know exactly what you’re trying to say to them. You aresaying it in the clearest way possibleWHAT DO YOU WANT THEM TO FEEL?Emotion is critical to getting people to act. Be deliberate about the emotions youwant to elicit.WHAT DO YOU WANT THEM TO DO?A clear call to action – you know exactly what you want them to do
  21. 21. 5 Tips
  22. 22. KEEP ITSIMPLE
  23. 23. U N I C E F T A P P R O J E C T 2 0 1 2H T T P : / / Y O U T U . B E / C V R 0 4 8 7 R L T 8
  24. 24. INSPIRE ACTION
  25. 25. Animal Legal Defense Fund Protect Your Food CampaignHTTP://YOUTU.BE/NESBLLS7QEM
  26. 26. C H AR I T Y WAT E R “ T H AN K Y O U ” C AM PAI G N H T T P : / / Y O U T U . B E / 9 D D W _ B N D T 0 G
  27. 27. Oh no?! MAKE ‘EM LAUGH. Hahaha! MAKE ‘EM CRY.
  28. 28. W I N N I P E G H U M A N E S O C I E T YH T T P : / / Y O U T U . B E / K 4 F V S S E J I 4 Q
  29. 29. BE THE MOON
  30. 30. D O C T O R S W I T H O U T B O R D E R SH T T P : / / Y O U T U . B E / T M 9 D 3 M AT G K W
  31. 31. Take the audiencesomeplace they can’tgo on their own . . .and bring them backchanged.
  32. 32. Find yourvoice
  33. 33. BE BRAVE BE BOLD BE REALBE PROLIFIC
  34. 34. Tactics & Tools
  35. 35. Make Your Fans the Storytellers
  36. 36. Broadcast
  37. 37. Broadcast
  38. 38. OneLoad by TubeMogul
  39. 39. YouTube TrueView•New video platform that integrates YouTubeadvertising with Google AdWords•Currently in beta•Incredible opportunity for NPOs to leverage the scaleof Google/YouTube•Great niche targeting•Scalable costs•Pay as you go
  40. 40. A story that invites the viewer to open a door tonew awareness, insight and responsiveness is a story worth telling.
  41. 41. EMAIL ME: MICHAEL@SEE3.COMGET OUR NEWSLETTER:WWW.SEE3.COM
  42. 42. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by:

×