Create a Story and Tell it Too: Engaging Supporters with Online Video
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Create a Story and Tell it Too: Engaging Supporters with Online Video

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Video is the most powerful media tool for telling your organization’s story online. Your moving narrative and your complex issue can be communicated more clearly and with more impact using sight, ...

Video is the most powerful media tool for telling your organization’s story online. Your moving narrative and your complex issue can be communicated more clearly and with more impact using sight, sound and motion. The experts in fundraising and advocacy understand this, but how can any sized nonprofit benefit from these insights? This session combines a little art & science: namely the art of video storytelling with the science of using your org’s assets and existing channels to push your video stories to those who need to see them. Expect to see some great examples of nonprofit video, learn the fundamentals of translating your story to video, and review great new (and some old) tools for online video distribution.

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Create a Story and Tell it Too: Engaging Supporters with Online Video Create a Story and Tell it Too: Engaging Supporters with Online Video Presentation Transcript

  • Create a Story and Tell it Too: Engaging Supporters with Online Video Michael Hoffman December 4, 2012A Service Of: Sponsored by:
  • Protecting and Preserving the www.cjwconsulting.com Institutional Memories of Nonprofits Since 1993 (866) 598-0430 info@cjwconsulting.comA Service Of: Sponsored by:
  • www.mission.doA Service Of: Sponsored by:
  • Today’s Speaker Michael Hoffman CEO See3 CommunicationsAssisting with chat questions: Hosting:Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.A Service Of: Sponsored by:
  • See3 Communications
  • Michael Hoffman• Former senior nonprofit fundraiser and political consultant• Online marketing and communications specialist• Founded See3 Communications to merge video and the web for nonprofits and causes
  • About See3 See3 produces compelling content. Paired with creative strategy, we developonline campaigns that tell your story to drive action. OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS, MARKETING PROS, DESIGNERS, AND DEVELOPERS ARE COMMITTED TO BRINGING YOUR GOOD WORK TO THE PEOPLE INVESTED IN YOUR ISSUE.
  • See3 Communications videoweb design + development online engagement
  • Some See3 Clients
  • www.TheDailyDoGooder.com
  • Why VideoMATTERS…
  • YouTube: Why Video Matters Every Single Minute 48 hours of video are uploaded to YouTube Every Single Day YouTube receives over 3 billion views and users spend about 3 billion hours on the site each month The Average User Spends between 15 and 25 minutes every day on the site
  • K O N Y 2 0 1 2
  • What the F*@Kis Storytelling?
  • When storytelling starts to mean everythingit begins to mean nothing + =
  • H T T P : / / S T O P T H E C H O D D Y. O R G /H T T P : / / Y O U T U . B E / B R J A Z D F C L 6 Q
  • So why the obsession with storytelling ?Why now? Is it that now we all have the power to tell stories?Do we all really have a story worth telling? DISCUSSION
  • What makes a story worth telling?
  • FINDING YOUR STORY: LOOK AROUND What makes youlean forward?
  • MAKING YOUR STORY WORKWHAT DO YOU WANT THEM TO KNOW?A clear message – you know exactly what you’re trying to say to them. You aresaying it in the clearest way possibleWHAT DO YOU WANT THEM TO FEEL?Emotion is critical to getting people to act. Be deliberate about the emotions youwant to elicit.WHAT DO YOU WANT THEM TO DO?A clear call to action – you know exactly what you want them to do
  • 5 Tips
  • KEEP ITSIMPLE
  • U N I C E F T A P P R O J E C T 2 0 1 2H T T P : / / Y O U T U . B E / C V R 0 4 8 7 R L T 8
  • INSPIRE ACTION
  • Animal Legal Defense Fund Protect Your Food CampaignHTTP://YOUTU.BE/NESBLLS7QEM
  • C H AR I T Y WAT E R “ T H AN K Y O U ” C AM PAI G N H T T P : / / Y O U T U . B E / 9 D D W _ B N D T 0 G
  • Oh no?! MAKE ‘EM LAUGH. Hahaha! MAKE ‘EM CRY.
  • W I N N I P E G H U M A N E S O C I E T YH T T P : / / Y O U T U . B E / K 4 F V S S E J I 4 Q
  • BE THE MOON
  • D O C T O R S W I T H O U T B O R D E R SH T T P : / / Y O U T U . B E / T M 9 D 3 M AT G K W
  • Take the audiencesomeplace they can’tgo on their own . . .and bring them backchanged.
  • Find yourvoice
  • BE BRAVE BE BOLD BE REALBE PROLIFIC
  • Tactics & Tools
  • Make Your Fans the Storytellers
  • Broadcast
  • Broadcast
  • OneLoad by TubeMogul
  • YouTube TrueView•New video platform that integrates YouTubeadvertising with Google AdWords•Currently in beta•Incredible opportunity for NPOs to leverage the scaleof Google/YouTube•Great niche targeting•Scalable costs•Pay as you go
  • A story that invites the viewer to open a door tonew awareness, insight and responsiveness is a story worth telling.
  • EMAIL ME: MICHAEL@SEE3.COMGET OUR NEWSLETTER:WWW.SEE3.COM
  • Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by: