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Building a Solid Fundraising-Centric             Mobile Website and App                  Margaux Pagan                    ...
Protecting and Preserving the     www.cjwconsulting.com            Institutional Memories of            Nonprofits Since 1...
www.mission.doA Service   Of:              Sponsored by:
Today’s Speaker                                        Margaux Pagan                                    Director of Strate...
Building a Solid  Fundraising-Centric Mobile Website/App for Nonprofits
Mobile Adoption Today   Infograph compiled by Anson Alex.com in January 2012
State of    Mobile Giving       Today   85% surveyed responded    they had not given via    their mobile phones   47% of...
POLLDoes your organizationhave a mobile website?  Yes,   we were one of the first  Yes,   it’s in the works  No,    but...
Steps to Launching YourMobile Website 1)   Determine your budget 2)   Evaluate your website analytics 3)   Create a road m...
Step #1: Determine a Budget       Ok, sounds good.        But what’s this    The costs vary. They can       going to cost ...
Step #2: Evaluate your websiteanalytics Metrics to analyze  Mobile traffic  Mobile devices  Demographics  Top 10 – 20 ...
Step #3: Create a Road Map                                          16   8                   14                           ...
Step #4: Develop a MobileFundraising Strategyo Set clear, concise goals   o Grow mobile phone number list   o Increase ove...
Step 5: LAUNCH AWAY!   Your New Mobile Website is Ready to be          Showcased to the World!
Is a Mobile App Right For YourOrganization?     Do you have impactful information?     Do you host run/walk events?    ...
Apps that Work
Find listings for our current season          of webinars and register at:            NonprofitWebinars.comA Service   Of:...
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Building a Solid Fundraising-Centric Mobile Website and App

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2012 is the year of MOBILE fundraising! Today, 1.2 billion people in the world have an internet based smart phone or tablet accessing your website or downloading your app. Don't have one yet? Or have one and want to learn how to increase fundraising efforts? This webinar is perfect for you! We will discuss everything you need to get started with launching and supporting your fundraising-centric mobile website and/or application.

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Transcript of "Building a Solid Fundraising-Centric Mobile Website and App"

  1. 1. Building a Solid Fundraising-Centric Mobile Website and App Margaux Pagan June 26, 2012A Service Of: Sponsored by:
  2. 2. Protecting and Preserving the www.cjwconsulting.com Institutional Memories of Nonprofits Since 1993 (866) 598-0430 info@cjwconsulting.comA Service Of: Sponsored by:
  3. 3. www.mission.doA Service Of: Sponsored by:
  4. 4. Today’s Speaker Margaux Pagan Director of Strategic Fundraising DonorFuseAssisting with chat questions: Hosting:Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.A Service Of: Sponsored by:
  5. 5. Building a Solid Fundraising-Centric Mobile Website/App for Nonprofits
  6. 6. Mobile Adoption Today Infograph compiled by Anson Alex.com in January 2012
  7. 7. State of Mobile Giving Today 85% surveyed responded they had not given via their mobile phones 47% of those who had not given via mobile had NEVER been asked to make a gift on their mobile device 42% were concerned about security Resource: 2012 Millennial Impact Report:
  8. 8. POLLDoes your organizationhave a mobile website?  Yes, we were one of the first  Yes, it’s in the works  No, but we’re definitely thinking about it  No, we don’t feel it fits our donors
  9. 9. Steps to Launching YourMobile Website 1) Determine your budget 2) Evaluate your website analytics 3) Create a road map 4) Develop a fundraising strategy 5) Set-up your back-end processing 6) LAUNCH AWAY!
  10. 10. Step #1: Determine a Budget Ok, sounds good. But what’s this The costs vary. They can going to cost the range from $5,000 - $15,000 on average for organization? website design and development. Let’s search some vendors!
  11. 11. Step #2: Evaluate your websiteanalytics Metrics to analyze  Mobile traffic  Mobile devices  Demographics  Top 10 – 20 most visited pages  Traffic sources  Social networking activity
  12. 12. Step #3: Create a Road Map 16 8 14 7 13 6 3 5 4 19 3 1) 2) Design Concepts/Wire Frames Donation Process 2 2 3) Giving Platform 9 10 4) Asset Needs 5) Staff Resources 1 6 6) Vendor Resources 5 7) Donor/Donation Tracking 1 8) 7 Implementation
  13. 13. Step #4: Develop a MobileFundraising Strategyo Set clear, concise goals o Grow mobile phone number list o Increase overall dollars raised o Acquire new donorso Include plan to integrate with both online & offline channelso Incorporate non-mobile tactics such as phone number appendso Create a 12-month campaign scheduleo Include sound methods to track mobile interaction as a separate channel
  14. 14. Step 5: LAUNCH AWAY! Your New Mobile Website is Ready to be Showcased to the World!
  15. 15. Is a Mobile App Right For YourOrganization?  Do you have impactful information?  Do you host run/walk events?  Do you have a current peer-to-peer fundraising effort?  Are you looking to enhance your community/national/international reach?
  16. 16. Apps that Work
  17. 17. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by:
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