Benefits & Best Practices for Online Petitions

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SOPA/PIPA. Trayvon Martin. Keystone XL. Online petitions are all over the news these days, but the big news is that they really do work. In the information age, online petitions have become an …

SOPA/PIPA. Trayvon Martin. Keystone XL. Online petitions are all over the news these days, but the big news is that they really do work. In the information age, online petitions have become an important tactic for advocacy campaigns and a crucial channel for list growth to support direct email fundraising. Listen in to learn best practices for online petitions that Change.org has gleaned from hundreds of thousands of petitions started on the world’s fastest growing social action platform.

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  • 1. Petition To Win: Benefits & Best Practices for Online Petitions Lawrence Grodeska June 19, 2012A Service Of: Sponsored by:
  • 2. Protecting and Preserving the www.cjwconsulting.com Institutional Memories of Nonprofits Since 1993 (866) 598-0430 info@cjwconsulting.comA Service Of: Sponsored by:
  • 3. www.mission.doA Service Of: Sponsored by:
  • 4. Today’s Speaker Lawrence Grodeska Nonprofit Community Manager, Change.orgAssisting with chat questions: Hosting:Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.A Service Of: Sponsored by:
  • 5. Petition To Win: Benefits & Best Practices for Online Petitions
  • 6. Presenter: Agenda:  Why online petitions?  What makes a winning petition?  Best Practices for Petitions  Promoting PetitionsLawrence GrodeskaNonprofit Community  Q&AManager Hashtag: #petition2win
  • 7. The World’s Organizing Platform
  • 8. 2,000,000 New Users each Month10,000,000 Active Users each Month in 2011150 Countries15,000 Organizations have collected21,000,000 Signatures 2010 2008 2009 2007 Annual Member Growth
  • 9. #petition2win Takeaway:Online petitions are highly social objects that compliment traditional advocacy tactics.
  • 10. Benefits ofOnline Petitions
  • 11. First step in the “Ladder of Engagement”
  • 12. #petition2win Takeaway: Online petitions effectively combine a number of tactics: engage supporters, generatemedia, pressure decision-makers.
  • 13. Creating Your Petition
  • 14. Winning Petitions Are “DIRTy”: Dramatic, Inspiring, Relevant & Timely
  • 15. Edison Wetlands Association
  • 16. The Polaris Project
  • 17. CORNELLIANS FOR NYC TECH CAMPUS
  • 18. Best Practices forCreating Your Petition
  • 19. Remember to makeyour petition “DIRTy”:Dramatic, Inspiring,Relevant & Timely
  • 20. #petition2win Takeaway: Winning petition checklist: achievable ask, specific targeting,compelling story, provocative image, engaging title
  • 21. Promoting Your Petition Use your email list Share on Facebook & Twitter Integrate with your website or blog Reach out to local bloggers & allies Include link in press releases
  • 22. What are YOU going to change?  Change.org/start-a-petition  Lawrence@change.org
  • 23. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by: