Be Found and Get Found: LinkedIn Best Practices for Nonprofits

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LinkedIn makes it easier than ever to demonstrate your personal brand, the brand of your organization and to be found in its powerful search capability by potential volunteers, donors, board members and corporate sponsors.

In this session Marc W. Halpert will walk you through a brief review of best practices in crafting a great LinkedIn personal and company profile. Then Maria Semple will show you how to use search terms to gain better search results.

The end result: a new way of benefiting from LinkedIn as a power tool in your agency’s marketing toolbox.

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Be Found and Get Found: LinkedIn Best Practices for Nonprofits

  1. 1. Be Found and Get Found LinkedIn Best Practices for Nonprofits Marc W. Halpert and Maria Semple November 19, 2013 Use Twitter Hashtag #4Glearn Part Of: Sponsored by:
  2. 2. Protecting and Preserving the Institutional Memories of Nonprofits Since 1993 Part Of: www.cjwconsulting.com (866) 598-0430 info@cjwconsulting.com Sponsored by:
  3. 3. Coming Soon Part Of: Sponsored by:
  4. 4. Today’s Speakers Maria Semple Marc Halpert Principal The Prospect Finder Managing Partner connect2collaborate Jamie Maloney Community Developer, 4Good Part Of: Hosting: Cheri J Weissman, CJW Consulting & Services, Inc. Sponsored by:
  5. 5. BE FOUND / GET FOUND: LinkedIn Best Practices for Nonprofits presented by: Marc W. Halpert - connect2collaborate.com Maria Semple - The Prospect Finder, LLC 19Nov13 300-400pm
  6. 6. Reinforce your brand and also the brand of the nonprofit, section by section ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  7. 7. Cultivate better connections; attract high quality attention ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  8. 8. “If you’re going to develop your brand, the last thing you want to do is follow the beaten path. You want to head down your own road. Your brand has to plant itself in the hearts and minds (especially hearts) of prospects and customers.” http://www.forbes.com/sites/loisgeller/2012/05/23/ a-brand-is-a-specialized/ 8 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  9. 9. Make LinkedIn Tell Others 9 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  10. 10. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  11. 11. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  12. 12. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  13. 13. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  14. 14. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  15. 15. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  16. 16. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  17. 17. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  18. 18. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  19. 19. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  20. 20. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  21. 21. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  22. 22. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  23. 23. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  24. 24. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  25. 25. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  26. 26. Volunteer Experience & Causes 26 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  27. 27. For those interested in helping a nonprofit ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  28. 28. Keyword Density http://www.dailymotion.com/linkedninja#video=xli3nu ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  29. 29. Be sure you are on a GREAT company/organization profile page with: • Your Board of Directors • Your Corporate Officers • Your Office Staff • Anyone with public contact 29 ©Marc W. Halpert All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 ©Marc W. Halpert | | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Sept 2012
  30. 30. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  31. 31. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  32. 32. YouTube for that service ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  33. 33. Waveny’s Company Profile Page Stats; 52 followers ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  34. 34. http://blog.linkedi n.com/2013/11/1 9/announcinglinkedinshowcase-pages/ ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  35. 35. Share often • Tell: • what you are doing or reading • what’s important that you want to share with others • what you observed that is worthy of comment • Update frequently ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  36. 36. LinkedIn Today is now called Pulse ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  37. 37. Or get your news by channel ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  38. 38. Or get your news by news source ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  39. 39. Distributing newsworthy articles to colleagues ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  40. 40. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  41. 41. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  42. 42. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  43. 43. Important to you? ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  44. 44. This should be important to you: ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov
  45. 45. Why your update and headline are so important ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  46. 46. Why your update and headline are so important ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  47. 47. As of October 2013: 259 million+ users worldwide ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  48. 48. LinkedIn: The Big Picture Learn.linkedin.com/nonprofits ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  49. 49. LinkedIn BoardConnect Talent Finder account ($1,000 value) Amplify your ability to search and to reach. FREE for one person at your nonprofit! For more info, email: boardconnect@linkedin.com ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  50. 50. How People Search For Talent on LinkedIn: • Using Advanced Search Feature • Finding and Mining Groups In both cases, your Keywords Rule! ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  51. 51. Who should have access to Board Connect? Ideally: Someone with at least 350 first-degree connections. Even better………. Someone with at least 500 first-degree connections. Is that you? ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  52. 52. Advanced Search Click on “Advanced” for more robust search features and targeted searching! ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  53. 53. Advanced Search Board Connect allows for greater searching capacity! ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  54. 54. Example: Searching for Rutgers graduates, in Accounting field, within 25 mile radius. ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  55. 55. A search on Maria’s account yielded 381 Results. YOURS will be different! • You must be logged in to your LinkedIn account for the search results to be tailored to you. • The more first-degree connections you have, the more robust your search results will be. ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  56. 56. Save Your Searches! Puts LinkedIn on auto-pilot for you. ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  57. 57. How People Might Search For You: ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  58. 58. How People Search For Talent on LinkedIn: • Using Advanced Search Feature • Searching within LinkedIn Groups ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  59. 59. Example: Identifying people within Groups who have experience with a YMCA (Results: 25 of the 609 members of this LinkedIn Group) ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  60. 60. Parting Thoughts • • • • • • • • • • Have a complete profile, smartly presented Use keywords Be searchable Use multimedia and graphics for visual effect Tell WHY YOU Have a great company profile for your organization Use analytics Use search smartly, both in LinkedIn as a whole and in groups Take advantage of LinkedIn BoardConnect Get out there and connect to other great people for top notch collaboration
  61. 61. Contacting Us Name Contact Info Maria Semple www.linkedin.com/in/mariasemple maria@theprospectfinder.com 908-256-4433 www.TheProspectFinder.com @mariasemple Marc Halpert www.linkedin.com/in/marchalpert marchalpert@connect2collaborate.com 203-373-0875 www.connect2collaborate.com @marchalpert

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