All-Staff Fundraising:            A New Model for Development                    Tina Cincotti                     Novembe...
INTEGRATED PLANNING Advising nonprofits in:        www.synthesispartnership.com • Strategy • Planning                     ...
Affordable collaborative data             management in the cloud.A Service   Of:                        Sponsored by:
Today’s Speaker                                          Tina Cincotti                                     Owner & Princip...
You want  me to what?!!
C A S E ST U DY # 1Neighbor to Neighbor Mass.• $1 million budget• 2/3 individuals, 1/3 foundations• “Major” donors $500+• ...
How N2N Model Works• 5-10% of time fundraising• Everyone has donors     Number varies• Supplement small lists with other ...
How N2N Model Works• Training and support
How N2N Model WorksTraining   History of model   Budget and revenue   Expectations & goals   Sample list   Practice
How N2N Model Works•   Training and support•   Samples & templates•   Supervision•   Staff meetings
How N2N Model WorksStaff Meetings  Fundraising report  Big picture financials  Troubleshooting
Sample Fundraising Report
Sample Staff Fundraising List
C A S E ST U DY # 2Toxics Action Center• $400,000 budget• 1/2 individuals, 1/2 foundations• Major donors $250+• 250-300 do...
How TAC Model Works• 2-week campaign twice/yr• Program work stops• “Clean up” campaign• Donor lists• Expectations & goals
TAC – Week One: Training•   Boot camp: 12-hr day•   Role plays & training•   Donor calls•   Support & feedback•   Daily ta...
TAC – Week Two: Donor Visits• 3-5 visits/day• Three group calls• 125+ meetings• Nearly $70k raised• Average gift amount
N2N Model – Evaluation        Pros                   Cons• Full team effort      • Limited board• Structure &             ...
TAC Model – Evaluation         Pros                      Cons• Full team effort         • Limited board• Structure &      ...
Breakdown of Fundraising Cycle                          Identify                          Involve                         ...
Thank you for spending your valuable        time with me today!      Please stay in touch. -- Tina            617-477-4505...
Find listings for our current season          of webinars and register at:            NonprofitWebinars.comA Service   Of:...
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All-Staff Fundraising

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How much more money could you raise if your entire staff played a role in fundraising, not just the development team? Well, there’s a new fundraising model that does just that!
In this session, you’ll learn what this system looks like, and hear all about ways to engage everyone at your nonprofit in cultivating, asking, and thanking supporters.

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All-Staff Fundraising

  1. 1. All-Staff Fundraising: A New Model for Development Tina Cincotti November 16, 2011A Service Of: Sponsored by:
  2. 2. INTEGRATED PLANNING Advising nonprofits in: www.synthesispartnership.com • Strategy • Planning (617) 969-1881 • Organizational Development info@synthesispartnership.comA Service Of: Sponsored by:
  3. 3. Affordable collaborative data management in the cloud.A Service Of: Sponsored by:
  4. 4. Today’s Speaker Tina Cincotti Owner & Principal Consultant, Funding Change Training & ConsultingAssisting with chat questions: Hosting:April Hunt, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:
  5. 5. You want me to what?!!
  6. 6. C A S E ST U DY # 1Neighbor to Neighbor Mass.• $1 million budget• 2/3 individuals, 1/3 foundations• “Major” donors $500+• 100-150 donor visits• 12 staff incl. 1 dev dir
  7. 7. How N2N Model Works• 5-10% of time fundraising• Everyone has donors  Number varies• Supplement small lists with other fundraising• Year round relationship with donors
  8. 8. How N2N Model Works• Training and support
  9. 9. How N2N Model WorksTraining  History of model  Budget and revenue  Expectations & goals  Sample list  Practice
  10. 10. How N2N Model Works• Training and support• Samples & templates• Supervision• Staff meetings
  11. 11. How N2N Model WorksStaff Meetings  Fundraising report  Big picture financials  Troubleshooting
  12. 12. Sample Fundraising Report
  13. 13. Sample Staff Fundraising List
  14. 14. C A S E ST U DY # 2Toxics Action Center• $400,000 budget• 1/2 individuals, 1/2 foundations• Major donors $250+• 250-300 donor visits• 8 staff incl. 1 fundraiser
  15. 15. How TAC Model Works• 2-week campaign twice/yr• Program work stops• “Clean up” campaign• Donor lists• Expectations & goals
  16. 16. TAC – Week One: Training• Boot camp: 12-hr day• Role plays & training• Donor calls• Support & feedback• Daily tally
  17. 17. TAC – Week Two: Donor Visits• 3-5 visits/day• Three group calls• 125+ meetings• Nearly $70k raised• Average gift amount
  18. 18. N2N Model – Evaluation Pros Cons• Full team effort • Limited board• Structure & involvement accountability • Staff turnover• Training & support • Hard to fit in when• Clear expectations program work busy• Integrated with • Year round work, regular work never done• Not just donor asks • Mostly done on own
  19. 19. TAC Model – Evaluation Pros Cons• Full team effort • Limited board• Structure & involvement accountability • Staff turnover• Training & support • Intense schedule• Clear expectations • Other work stops• Time limited • Only one way to play• Full fundraising focus during campaign
  20. 20. Breakdown of Fundraising Cycle Identify Involve Ask Thank
  21. 21. Thank you for spending your valuable time with me today! Please stay in touch. -- Tina 617-477-4505 tina@fundingchangeconsulting.com TinaFCC on Twitter www.fundingchangeconsulting.com
  22. 22. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by:

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