4 Simple Steps to Raising All the Money Your Nonprofit Needs


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In the world of the nonprofit, it’s all about fundraising. But it shouldn’t be all about you! For too long, nonprofit staff have focused their fundraising efforts on the organization’s needs, while donors have become savvy and are more interested in outcomes and how you’ll use their gift than ever before. The techniques that worked years ago don’t work anymore. In this webinar, you’ll learn the donor-based fundraising techniques that ARE working. We’ll cover the 4 simple steps that you can follow to effectively raise those much-needed operating dollars for your nonprofit. You’ll get practical information that you can implement right away and take advantage of the end-of-year fundraising time.

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4 Simple Steps to Raising All the Money Your Nonprofit Needs

  1. 1. 4 Simple Steps to Raising All the Money Your Nonprofit Needs Sandy Rees December 12, 2012A Service Of: Sponsored by:
  2. 2. INTEGRATED PLANNING Advising nonprofits in: www.synthesispartnership.com • Strategy • Planning (617) 969-1881 • Organizational Development info@synthesispartnership.comA Service Of: Sponsored by:
  3. 3. www.mission.doA Service Of: Sponsored by:
  4. 4. Today’s Speaker Sandy Rees Fundraising Coach GetFullyFundedAssisting with chat questions: Hosting:Jamie Maloney, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:
  5. 5. Sandy Rees, CFREFundraising Coach & Consultantwww.getfullyfunded.com
  6. 6. (c) Sandy Rees, 2010www.getfullyfunded.com
  7. 7. (c) Sandy Rees, 2010www.getfullyfunded.com
  8. 8.  Staff have what they need to deliver services Bills are paid Rainy day fund or reserve established Large donor base Donors are engaged and happy Diversified revenue streams Mission is being fulfilled (c) Sandy Rees, 2010 www.getfullyfunded.com
  9. 9. (c) Sandy Rees, 2010www.getfullyfunded.com
  10. 10.  The right mindset Passion for the cause Strong leadership Compelling mission Donor-based fundraising (c) Sandy Rees, 2010 www.getfullyfunded.com
  11. 11. (c) Sandy Rees, 2010www.getfullyfunded.com
  12. 12. “Nothing can stop the man with the right mentalattitude from achieving his goal;nothing on earth can help the man with the wrongmental attitude.” W.W. Ziege (c) Sandy Rees, 2010 www.getfullyfunded.com
  13. 13. “Whether you think you can or you can’t, you’re right.” Henry Ford (c) Sandy Rees, 2010 www.getfullyfunded.com
  14. 14. (c) Sandy Rees, 2010www.getfullyfunded.com
  15. 15. (c) Sandy Rees, 2010www.getfullyfunded.com
  16. 16. (c) Sandy Rees, 2010www.getfullyfunded.com
  17. 17.  Emotional appeal Relatable Understandable (c) Sandy Rees, 2010 www.getfullyfunded.com
  18. 18. It’s fundraising that focuses on the donor builds relationships (c) Sandy Rees, 2010 www.getfullyfunded.com
  19. 19. There are 4 simple steps to building donorrelationships and fully funding your mission:1. Tell your story2. Ask for a gift3. Thank the donor4. Build relationships (c) Sandy Rees, 2010 www.getfullyfunded.com
  20. 20. (c) Sandy Rees, 2010www.getfullyfunded.com
  21. 21.  It’s who you are and who you help It’s how you make a difference It’s about how you’re changing lives (c) Sandy Rees, 2010 www.getfullyfunded.com
  22. 22. “Our mission is to “We make sureprovide food rescue that everyoneand warehousing who needs food ORservices to at-riskpopulations in the 18- has access to it.”county service areawe cover.” (c) Sandy Rees, 2010 www.getfullyfunded.com
  23. 23. What does this really say?“Members of an avian species of identical plumagecongregate.” (c) Sandy Rees, 2010 www.getfullyfunded.com
  24. 24.  Short version – elevator speech Longer version – website, grants, and more! (c) Sandy Rees, 2010 www.getfullyfunded.com
  25. 25.  Keep it short and simple Communicate 1 or 2 key messages Focus on the results Be prepared to share a story about someone whoselife has been changed by your nonprofit’s work (c) Sandy Rees, 2010 www.getfullyfunded.com
  26. 26.  Focus on 1 person or 1 family Tell the ‘before’ and ‘after’ Include only a small bit about your organization (c) Sandy Rees, 2010 www.getfullyfunded.com
  27. 27. (c) Sandy Rees, 2010www.getfullyfunded.com
  28. 28. (c) Sandy Rees, 2010www.getfullyfunded.com
  29. 29. Use a variety of strategies throughout the year Special events Direct mail Grants Major gifts Monthly giving Etc. (c) Sandy Rees, 2010 www.getfullyfunded.com
  30. 30. Tie the gift amount to something meaningful like:“$1.72 will provide a hot meal for a person in need.”“$500 will provide a scholarship for a child in need toattend classes.” (c) Sandy Rees, 2010 www.getfullyfunded.com
  31. 31. Just ASK! (c) Sandy Rees, 2010 www.getfullyfunded.com
  32. 32. (c) Sandy Rees, 2010www.getfullyfunded.com
  33. 33. Send a prompt, sincere, warm Thank-You letter within48 hours of receipt of the gift (c) Sandy Rees, 2010 www.getfullyfunded.com
  34. 34.  It lets the donor know you got their check Builds trust Chance to educate the donor (c) Sandy Rees, 2010 www.getfullyfunded.com
  35. 35.  Letter Phone call Hand-written note Email Personal thanks (c) Sandy Rees, 2010 www.getfullyfunded.com
  36. 36. (c) Sandy Rees, 2010www.getfullyfunded.com
  37. 37.  Get to know the donor Steward the gift Maintain good communication (c) Sandy Rees, 2010 www.getfullyfunded.com
  38. 38.  Communicate regularly Respond promptly to requests Invite donors for a tour Be honest and ethical at all times (c) Sandy Rees, 2010 www.getfullyfunded.com
  39. 39. Sandy Rees, CFRE Fundraising Coachwww.GetFullyFunded.com (c) Sandy Rees, 2010 www.getfullyfunded.com
  40. 40. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by: