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4 Simple Steps to Raising All the Money Your Nonprofit Needs
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4 Simple Steps to Raising All the Money Your Nonprofit Needs

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In the world of the nonprofit, it’s all about fundraising. But it shouldn’t be all about you! For too long, nonprofit staff have focused their fundraising efforts on the organization’s needs, while …

In the world of the nonprofit, it’s all about fundraising. But it shouldn’t be all about you! For too long, nonprofit staff have focused their fundraising efforts on the organization’s needs, while donors have become savvy and are more interested in outcomes and how you’ll use their gift than ever before. The techniques that worked years ago don’t work anymore. In this webinar, you’ll learn the donor-based fundraising techniques that ARE working. We’ll cover the 4 simple steps that you can follow to effectively raise those much-needed operating dollars for your nonprofit. You’ll get practical information that you can implement right away and take advantage of the end-of-year fundraising time.

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  • Did you find this presentation helpful and would like to see more of our sessions? Feel free to register for any of our upcoming NonprofitWebinars sessions here: http://nonprofitwebinars.com/webinars/

    Also, we invite you to watch the video for this session here:
    http://www.slideshare.net/NonprofitWebinars/4-simple-steps-to-raising-all-the-money-your-nonprofit-needs-video
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  • 1. 4 Simple Steps to Raising All the Money Your Nonprofit Needs Sandy Rees December 12, 2012A Service Of: Sponsored by:
  • 2. INTEGRATED PLANNING Advising nonprofits in: www.synthesispartnership.com • Strategy • Planning (617) 969-1881 • Organizational Development info@synthesispartnership.comA Service Of: Sponsored by:
  • 3. www.mission.doA Service Of: Sponsored by:
  • 4. Today’s Speaker Sandy Rees Fundraising Coach GetFullyFundedAssisting with chat questions: Hosting:Jamie Maloney, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:
  • 5. Sandy Rees, CFREFundraising Coach & Consultantwww.getfullyfunded.com
  • 6. (c) Sandy Rees, 2010www.getfullyfunded.com
  • 7. (c) Sandy Rees, 2010www.getfullyfunded.com
  • 8.  Staff have what they need to deliver services Bills are paid Rainy day fund or reserve established Large donor base Donors are engaged and happy Diversified revenue streams Mission is being fulfilled (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 9. (c) Sandy Rees, 2010www.getfullyfunded.com
  • 10.  The right mindset Passion for the cause Strong leadership Compelling mission Donor-based fundraising (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 11. (c) Sandy Rees, 2010www.getfullyfunded.com
  • 12. “Nothing can stop the man with the right mentalattitude from achieving his goal;nothing on earth can help the man with the wrongmental attitude.” W.W. Ziege (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 13. “Whether you think you can or you can’t, you’re right.” Henry Ford (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 14. (c) Sandy Rees, 2010www.getfullyfunded.com
  • 15. (c) Sandy Rees, 2010www.getfullyfunded.com
  • 16. (c) Sandy Rees, 2010www.getfullyfunded.com
  • 17.  Emotional appeal Relatable Understandable (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 18. It’s fundraising that focuses on the donor builds relationships (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 19. There are 4 simple steps to building donorrelationships and fully funding your mission:1. Tell your story2. Ask for a gift3. Thank the donor4. Build relationships (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 20. (c) Sandy Rees, 2010www.getfullyfunded.com
  • 21.  It’s who you are and who you help It’s how you make a difference It’s about how you’re changing lives (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 22. “Our mission is to “We make sureprovide food rescue that everyoneand warehousing who needs food ORservices to at-riskpopulations in the 18- has access to it.”county service areawe cover.” (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 23. What does this really say?“Members of an avian species of identical plumagecongregate.” (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 24.  Short version – elevator speech Longer version – website, grants, and more! (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 25.  Keep it short and simple Communicate 1 or 2 key messages Focus on the results Be prepared to share a story about someone whoselife has been changed by your nonprofit’s work (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 26.  Focus on 1 person or 1 family Tell the ‘before’ and ‘after’ Include only a small bit about your organization (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 27. (c) Sandy Rees, 2010www.getfullyfunded.com
  • 28. (c) Sandy Rees, 2010www.getfullyfunded.com
  • 29. Use a variety of strategies throughout the year Special events Direct mail Grants Major gifts Monthly giving Etc. (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 30. Tie the gift amount to something meaningful like:“$1.72 will provide a hot meal for a person in need.”“$500 will provide a scholarship for a child in need toattend classes.” (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 31. Just ASK! (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 32. (c) Sandy Rees, 2010www.getfullyfunded.com
  • 33. Send a prompt, sincere, warm Thank-You letter within48 hours of receipt of the gift (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 34.  It lets the donor know you got their check Builds trust Chance to educate the donor (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 35.  Letter Phone call Hand-written note Email Personal thanks (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 36. (c) Sandy Rees, 2010www.getfullyfunded.com
  • 37.  Get to know the donor Steward the gift Maintain good communication (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 38.  Communicate regularly Respond promptly to requests Invite donors for a tour Be honest and ethical at all times (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 39. Sandy Rees, CFRE Fundraising Coachwww.GetFullyFunded.com (c) Sandy Rees, 2010 www.getfullyfunded.com
  • 40. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by:

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