Sponsored by:
Igniting your nonprofit’s
economic and social impact
through partnerships
Bruce Burtch
September 18, 2013
Tw...
Sponsored by:
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617...
Sponsored by:Part
Of:
Coming Soon
Sponsored by:
Today’s Speaker
Bruce Burtch
CEO
Bruce W. Burtch, Inc
Assisting with chat questions:
Jamie Maloney, 4Good
Fo...
Igniting your nonprofit’s
economic and social impact
partnerships
Bruce Burtch
CEO, Bruce W. Burtch, Inc.
Executive Director, 10,000 Partnerships ™
Sea Change
The New Normal
For-profits: It’s my money!
The New Normal
For-profits: It’s my money!
Nonprofits: Business value proposition
Don’t be in that boat!!
Promise # 1
Cross-Sector Partnership
Benefits to Special Olympics
• Soccer balls
Benefits to Special Olympics
• Soccer balls
• Many new volunteers
Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter
Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter
• Levi executi...
Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter
• Levi executi...
Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter
• Levi executi...
Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter
• Levi executi...
Benefits to Levi
Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi
Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees experience...
Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees experience...
Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees experience...
Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees experience...
Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees experience...
Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees experience...
Business Value Proposition
If it doesn’t make $$...it doesn’t make sense.
Virtual Exercise
Multiple Benefits
from Cross-Sector Partnerships
31 Benefits to Nonprofit Partner
Top 10 Nonprofit Benefits
1) Increase funding
Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind ...
Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind ...
Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind ...
Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind ...
Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind ...
Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind ...
Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind ...
Multiple Benefits
from Cross-Sector Partnerships
38 Benefits to For-Profit Partner
Top 10 For-Profit Benefits
1) Increase sales of products or services
Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention...
Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention...
Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention...
Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention...
Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention...
Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention...
Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention...
Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention...
Partnership Goals
• To meet the business objectives of each partner
Partnership Goals
• To meet the business objectives of each partner
• To have a clear focus and impact on the greater
good
Importance of Alignment
Best Door to Open
Marketing Budgets
100 to 1,000 times greater than
philanthropic budgets
Promise # 2
Create a Greater Good!
You are in the Right Place
You understand the new normal
You are in the Right Place
You understand the new normal
You bring more benefits to a partnership
You are in the Right Place
You understand the new normal
You bring more benefits to a partnership
You have a business valu...
You are in the Right Place
You understand the new normal
You bring more benefits to a partnership
You have a business valu...
You are in the Right Place
You understand the new normal
You bring more benefits to a partnership
You have a business valu...
You are in the Right Place
You understand the new normal
You bring more benefits to a partnership
You have a business valu...
“Win-Win for the Greater Good reveals the true
essence of success - focusing on the business
objectives of your partner, w...
Thank you!
Bruce Burtch
bruce@bruceburtch.com
www.bruceburtch.com
415-454-0839
Igniting your nonprofit’s economic and social impact through partnerships
Igniting your nonprofit’s economic and social impact through partnerships
Igniting your nonprofit’s economic and social impact through partnerships
Igniting your nonprofit’s economic and social impact through partnerships
Igniting your nonprofit’s economic and social impact through partnerships
Igniting your nonprofit’s economic and social impact through partnerships
Upcoming SlideShare
Loading in …5
×

Igniting your nonprofit’s economic and social impact through partnerships

787
-1

Published on

Based on 35 years of designing innovative, highly successful partnerships between the for-profit, nonprofit, education and government sectors, this webinar provides an opportunity to learn proven techniques to ignite the economic and social impact of your nonprofit organization. Called the "Father of cause marketing" by the Cause Marketing Forum, your presenter, Bruce Burtch, has worked for or with organizations ranging from Fortune 500 corporations to a two-person arts program, and every size and type of organization in between. You will hear case studies, understand the challenges and opportunities of partnerships, and walk away with tools and techniques to greatly benefit your organization.

Published in: Business, Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
787
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Igniting your nonprofit’s economic and social impact through partnerships

  1. 1. Sponsored by: Igniting your nonprofit’s economic and social impact through partnerships Bruce Burtch September 18, 2013 Twitter Hashtag - #4Glearn Part Of:
  2. 2. Sponsored by: Advising nonprofits in: • Strategy • Planning • Organizational Development www.synthesispartnership.com (617) 969-1881 info@synthesispartnership.com INTEGRATED PLANNING Part Of:
  3. 3. Sponsored by:Part Of: Coming Soon
  4. 4. Sponsored by: Today’s Speaker Bruce Burtch CEO Bruce W. Burtch, Inc Assisting with chat questions: Jamie Maloney, 4Good Founding Director of Nonprofit Webinars and Host: Sam Frank, Synthesis Partnership Part Of:
  5. 5. Igniting your nonprofit’s economic and social impact partnerships
  6. 6. Bruce Burtch CEO, Bruce W. Burtch, Inc. Executive Director, 10,000 Partnerships ™
  7. 7. Sea Change
  8. 8. The New Normal For-profits: It’s my money!
  9. 9. The New Normal For-profits: It’s my money! Nonprofits: Business value proposition
  10. 10. Don’t be in that boat!!
  11. 11. Promise # 1
  12. 12. Cross-Sector Partnership
  13. 13. Benefits to Special Olympics • Soccer balls
  14. 14. Benefits to Special Olympics • Soccer balls • Many new volunteers
  15. 15. Benefits to Special Olympics • Soccer balls • Many new volunteers • Coverage in Levi’s corporate newsletter
  16. 16. Benefits to Special Olympics • Soccer balls • Many new volunteers • Coverage in Levi’s corporate newsletter • Levi executive came on Board of Directors
  17. 17. Benefits to Special Olympics • Soccer balls • Many new volunteers • Coverage in Levi’s corporate newsletter • Levi executive came on Board of Directors • Media coverage throughout the Bay Area
  18. 18. Benefits to Special Olympics • Soccer balls • Many new volunteers • Coverage in Levi’s corporate newsletter • Levi executive came on Board of Directors • Media coverage throughout the Bay Area • Top two or three funding partners
  19. 19. Benefits to Special Olympics • Soccer balls • Many new volunteers • Coverage in Levi’s corporate newsletter • Levi executive came on Board of Directors • Media coverage throughout the Bay Area • Top two or three funding partners • Recognition influenced other businesses to support Special Olympics
  20. 20. Benefits to Levi
  21. 21. Benefits to Levi • Employees brought new skills back to their jobs and became more valuable to Levi
  22. 22. Benefits to Levi • Employees brought new skills back to their jobs and became more valuable to Levi • Employees experienced the benefits of helping those less fortunate
  23. 23. Benefits to Levi • Employees brought new skills back to their jobs and became more valuable to Levi • Employees experienced the benefits of helping those less fortunate • Deeper understanding of their community and its needs
  24. 24. Benefits to Levi • Employees brought new skills back to their jobs and became more valuable to Levi • Employees experienced the benefits of helping those less fortunate • Deeper understanding of their community and its needs • Enjoyed a sense of pride and accomplishment
  25. 25. Benefits to Levi • Employees brought new skills back to their jobs and became more valuable to Levi • Employees experienced the benefits of helping those less fortunate • Deeper understanding of their community and its needs • Enjoyed a sense of pride and accomplishment • Served on Board and gained new insight
  26. 26. Benefits to Levi • Employees brought new skills back to their jobs and became more valuable to Levi • Employees experienced the benefits of helping those less fortunate • Deeper understanding of their community and its needs • Enjoyed a sense of pride and accomplishment • Served on Board and gained new insight • Received exceptional media coverage
  27. 27. Benefits to Levi • Employees brought new skills back to their jobs and became more valuable to Levi • Employees experienced the benefits of helping those less fortunate • Deeper understanding of their community and its needs • Enjoyed a sense of pride and accomplishment • Served on Board and gained new insight • Received exceptional media coverage • Put Levi Corporate Social Responsibility into action
  28. 28. Business Value Proposition
  29. 29. If it doesn’t make $$...it doesn’t make sense.
  30. 30. Virtual Exercise
  31. 31. Multiple Benefits from Cross-Sector Partnerships 31 Benefits to Nonprofit Partner
  32. 32. Top 10 Nonprofit Benefits 1) Increase funding
  33. 33. Top 10 Nonprofit Benefits 1) Increase funding 2) Expand donor base
  34. 34. Top 10 Nonprofit Benefits 1) Increase funding 2) Expand donor base 3) Connect to new business partners
  35. 35. Top 10 Nonprofit Benefits 1) Increase funding 2) Expand donor base 3) Connect to new business partners 4) Attract in-kind donations
  36. 36. Top 10 Nonprofit Benefits 1) Increase funding 2) Expand donor base 3) Connect to new business partners 4) Attract in-kind donations 5) Provide professional development for employee
  37. 37. Top 10 Nonprofit Benefits 1) Increase funding 2) Expand donor base 3) Connect to new business partners 4) Attract in-kind donations 5) Provide professional development for employees 6) Attract new volunteers, Board, pro bono services
  38. 38. Top 10 Nonprofit Benefits 1) Increase funding 2) Expand donor base 3) Connect to new business partners 4) Attract in-kind donations 5) Provide professional development for employees 6) Attract new volunteers, Board, pro bono services 7) Increase brand recognition
  39. 39. Top 10 Nonprofit Benefits 1) Increase funding 2) Expand donor base 3) Connect to new business partners 4) Attract in-kind donations 5) Provide professional development for employees 6) Attract new volunteers, Board, pro bono services 7) Increase brand recognition 8) Increase media coverage and media relationships
  40. 40. Top 10 Nonprofit Benefits 1) Increase funding 2) Expand donor base 3) Connect to new business partners 4) Attract in-kind donations 5) Provide professional development for employees 6) Attract new volunteers, Board, pro bono services 7) Increase brand recognition 8) Increase media coverage and media relationships 9) Connect your leadership to community thought leaders
  41. 41. Top 10 Nonprofit Benefits 1) Increase funding 2) Expand donor base 3) Connect to new business partners 4) Attract in-kind donations 5) Provide professional development for employee 6) Attract new volunteers, Board, pro bono services 7) Increase brand recognition 8) Increase media coverage and media relationships 9) Connect your leadership to community thought leaders 10) Develop earned income opportunities
  42. 42. Multiple Benefits from Cross-Sector Partnerships 38 Benefits to For-Profit Partner
  43. 43. Top 10 For-Profit Benefits 1) Increase sales of products or services
  44. 44. Top 10 For-Profit Benefits 1) Increase sales of products or services 2) Increase employee engagement, morale and retention
  45. 45. Top 10 For-Profit Benefits 1) Increase sales of products or services 2) Increase employee engagement, morale and retention 3) Increase customer and brand loyalty
  46. 46. Top 10 For-Profit Benefits 1) Increase sales of products or services 2) Increase employee engagement, morale and retention 3) Increase customer and brand loyalty 4) Draw media attention and coverage for free
  47. 47. Top 10 For-Profit Benefits 1) Increase sales of products or services 2) Increase employee engagement, morale and retention 3) Increase customer and brand loyalty 4) Draw media attention and coverage for free 5) Provide motivating purpose for their company and employees
  48. 48. Top 10 For-Profit Benefits 1) Increase sales of products or services 2) Increase employee engagement, morale and retention 3) Increase customer and brand loyalty 4) Draw media attention and coverage for free 5) Provide motivating purpose for their company and employees 6) Increase shareholder return
  49. 49. Top 10 For-Profit Benefits 1) Increase sales of products or services 2) Increase employee engagement, morale and retention 3) Increase customer and brand loyalty 4) Draw media attention and coverage for free 5) Provide motivating purpose for their company and employees 6) Increase shareholder return 7) Increase employee skill development, teambuilding, leadership
  50. 50. Top 10 For-Profit Benefits 1) Increase sales of products or services 2) Increase employee engagement, morale and retention 3) Increase customer and brand loyalty 4) Draw media attention and coverage for free 5) Provide motivating purpose for their company and employees 6) Increase shareholder return 7) Increase employee skill development, teambuilding, leadership 8) Generate new ideas, insights and new ways of working
  51. 51. Top 10 For-Profit Benefits 1) Increase sales of products or services 2) Increase employee engagement, morale and retention 3) Increase customer and brand loyalty 4) Draw media attention and coverage for free 5) Provide motivating purpose for their company and employees 6) Increase shareholder return 7) Increase employee skill development, teambuilding, leadership 8) Generate new ideas, insights and new ways of working 9) Attract new business partners and relationships
  52. 52. Top 10 For-Profit Benefits 1) Increase sales of products or services 2) Increase employee engagement, morale and retention 3) Increase customer and brand loyalty 4) Draw media attention and coverage for free 5) Provide motivating purpose for your company and employees 6) Increase shareholder return 7) Increase employee skill development, teambuilding, leadership 8) Generate new ideas, insights and new ways of working 9) Attract new business partners and relationships 10) Generate recognition for the good they create in society
  53. 53. Partnership Goals • To meet the business objectives of each partner
  54. 54. Partnership Goals • To meet the business objectives of each partner • To have a clear focus and impact on the greater good
  55. 55. Importance of Alignment
  56. 56. Best Door to Open
  57. 57. Marketing Budgets 100 to 1,000 times greater than philanthropic budgets
  58. 58. Promise # 2
  59. 59. Create a Greater Good!
  60. 60. You are in the Right Place You understand the new normal
  61. 61. You are in the Right Place You understand the new normal You bring more benefits to a partnership
  62. 62. You are in the Right Place You understand the new normal You bring more benefits to a partnership You have a business value proposition
  63. 63. You are in the Right Place You understand the new normal You bring more benefits to a partnership You have a business value proposition You understand the importance of alignment
  64. 64. You are in the Right Place You understand the new normal You bring more benefits to a partnership You have a business value proposition You understand the importance of alignment You know to open the marketing door first
  65. 65. You are in the Right Place You understand the new normal You bring more benefits to a partnership You have a business value proposition You understand the importance of alignment You know to open the marketing door first You understand partnerships bring more benefit than any other form of business
  66. 66. “Win-Win for the Greater Good reveals the true essence of success - focusing on the business objectives of your partner, while striving together to create a greater good.” Casey Sheahan, CEO, Patagonia, Inc. “Read it and learn from a master!” James E. Austin, Harvard Business School “A ‘must read’ for any organization.” Howard Behar, President, Starbucks Coffee “Worth its weigh in fundraising gold.” Peggy Duvette, Executive Director, WiserEarth “An amazing compilation of great ideas!” Sherri Lewis Wood, Founder, One Warm Coat “Best book ever written on this important subject!” Mary O’Mara, Executive Director, MarinLink
  67. 67. Thank you! Bruce Burtch bruce@bruceburtch.com www.bruceburtch.com 415-454-0839
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×