Igniting your nonprofit’s economic and social impact through partnerships
Upcoming SlideShare
Loading in...5
×
 

Igniting your nonprofit’s economic and social impact through partnerships

on

  • 694 views

Based on 35 years of designing innovative, highly successful partnerships between the for-profit, nonprofit, education and government sectors, this webinar provides an opportunity to learn proven ...

Based on 35 years of designing innovative, highly successful partnerships between the for-profit, nonprofit, education and government sectors, this webinar provides an opportunity to learn proven techniques to ignite the economic and social impact of your nonprofit organization. Called the "Father of cause marketing" by the Cause Marketing Forum, your presenter, Bruce Burtch, has worked for or with organizations ranging from Fortune 500 corporations to a two-person arts program, and every size and type of organization in between. You will hear case studies, understand the challenges and opportunities of partnerships, and walk away with tools and techniques to greatly benefit your organization.

Statistics

Views

Total Views
694
Views on SlideShare
504
Embed Views
190

Actions

Likes
0
Downloads
5
Comments
0

2 Embeds 190

http://nonprofitwebinars.com 184
http://cloud.feedly.com 6

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Igniting your nonprofit’s economic and social impact through partnerships Igniting your nonprofit’s economic and social impact through partnerships Presentation Transcript

  • Sponsored by: Igniting your nonprofit’s economic and social impact through partnerships Bruce Burtch September 18, 2013 Twitter Hashtag - #4Glearn Part Of:
  • Sponsored by: Advising nonprofits in: • Strategy • Planning • Organizational Development www.synthesispartnership.com (617) 969-1881 info@synthesispartnership.com INTEGRATED PLANNING Part Of:
  • Sponsored by:Part Of: Coming Soon
  • Sponsored by: Today’s Speaker Bruce Burtch CEO Bruce W. Burtch, Inc Assisting with chat questions: Jamie Maloney, 4Good Founding Director of Nonprofit Webinars and Host: Sam Frank, Synthesis Partnership Part Of:
  • Igniting your nonprofit’s economic and social impact partnerships
  • Bruce Burtch CEO, Bruce W. Burtch, Inc. Executive Director, 10,000 Partnerships ™
  • Sea Change
  • The New Normal For-profits: It’s my money!
  • The New Normal For-profits: It’s my money! Nonprofits: Business value proposition
  • Don’t be in that boat!!
  • Promise # 1
  • Cross-Sector Partnership
  • Benefits to Special Olympics • Soccer balls
  • Benefits to Special Olympics • Soccer balls • Many new volunteers
  • Benefits to Special Olympics • Soccer balls • Many new volunteers • Coverage in Levi’s corporate newsletter
  • Benefits to Special Olympics • Soccer balls • Many new volunteers • Coverage in Levi’s corporate newsletter • Levi executive came on Board of Directors
  • Benefits to Special Olympics • Soccer balls • Many new volunteers • Coverage in Levi’s corporate newsletter • Levi executive came on Board of Directors • Media coverage throughout the Bay Area
  • Benefits to Special Olympics • Soccer balls • Many new volunteers • Coverage in Levi’s corporate newsletter • Levi executive came on Board of Directors • Media coverage throughout the Bay Area • Top two or three funding partners
  • Benefits to Special Olympics • Soccer balls • Many new volunteers • Coverage in Levi’s corporate newsletter • Levi executive came on Board of Directors • Media coverage throughout the Bay Area • Top two or three funding partners • Recognition influenced other businesses to support Special Olympics
  • Benefits to Levi
  • Benefits to Levi • Employees brought new skills back to their jobs and became more valuable to Levi
  • Benefits to Levi • Employees brought new skills back to their jobs and became more valuable to Levi • Employees experienced the benefits of helping those less fortunate
  • Benefits to Levi • Employees brought new skills back to their jobs and became more valuable to Levi • Employees experienced the benefits of helping those less fortunate • Deeper understanding of their community and its needs
  • Benefits to Levi • Employees brought new skills back to their jobs and became more valuable to Levi • Employees experienced the benefits of helping those less fortunate • Deeper understanding of their community and its needs • Enjoyed a sense of pride and accomplishment
  • Benefits to Levi • Employees brought new skills back to their jobs and became more valuable to Levi • Employees experienced the benefits of helping those less fortunate • Deeper understanding of their community and its needs • Enjoyed a sense of pride and accomplishment • Served on Board and gained new insight
  • Benefits to Levi • Employees brought new skills back to their jobs and became more valuable to Levi • Employees experienced the benefits of helping those less fortunate • Deeper understanding of their community and its needs • Enjoyed a sense of pride and accomplishment • Served on Board and gained new insight • Received exceptional media coverage
  • Benefits to Levi • Employees brought new skills back to their jobs and became more valuable to Levi • Employees experienced the benefits of helping those less fortunate • Deeper understanding of their community and its needs • Enjoyed a sense of pride and accomplishment • Served on Board and gained new insight • Received exceptional media coverage • Put Levi Corporate Social Responsibility into action
  • Business Value Proposition
  • If it doesn’t make $$...it doesn’t make sense.
  • Virtual Exercise
  • Multiple Benefits from Cross-Sector Partnerships 31 Benefits to Nonprofit Partner
  • Top 10 Nonprofit Benefits 1) Increase funding
  • Top 10 Nonprofit Benefits 1) Increase funding 2) Expand donor base
  • Top 10 Nonprofit Benefits 1) Increase funding 2) Expand donor base 3) Connect to new business partners
  • Top 10 Nonprofit Benefits 1) Increase funding 2) Expand donor base 3) Connect to new business partners 4) Attract in-kind donations
  • Top 10 Nonprofit Benefits 1) Increase funding 2) Expand donor base 3) Connect to new business partners 4) Attract in-kind donations 5) Provide professional development for employee
  • Top 10 Nonprofit Benefits 1) Increase funding 2) Expand donor base 3) Connect to new business partners 4) Attract in-kind donations 5) Provide professional development for employees 6) Attract new volunteers, Board, pro bono services
  • Top 10 Nonprofit Benefits 1) Increase funding 2) Expand donor base 3) Connect to new business partners 4) Attract in-kind donations 5) Provide professional development for employees 6) Attract new volunteers, Board, pro bono services 7) Increase brand recognition
  • Top 10 Nonprofit Benefits 1) Increase funding 2) Expand donor base 3) Connect to new business partners 4) Attract in-kind donations 5) Provide professional development for employees 6) Attract new volunteers, Board, pro bono services 7) Increase brand recognition 8) Increase media coverage and media relationships
  • Top 10 Nonprofit Benefits 1) Increase funding 2) Expand donor base 3) Connect to new business partners 4) Attract in-kind donations 5) Provide professional development for employees 6) Attract new volunteers, Board, pro bono services 7) Increase brand recognition 8) Increase media coverage and media relationships 9) Connect your leadership to community thought leaders
  • Top 10 Nonprofit Benefits 1) Increase funding 2) Expand donor base 3) Connect to new business partners 4) Attract in-kind donations 5) Provide professional development for employee 6) Attract new volunteers, Board, pro bono services 7) Increase brand recognition 8) Increase media coverage and media relationships 9) Connect your leadership to community thought leaders 10) Develop earned income opportunities
  • Multiple Benefits from Cross-Sector Partnerships 38 Benefits to For-Profit Partner
  • Top 10 For-Profit Benefits 1) Increase sales of products or services
  • Top 10 For-Profit Benefits 1) Increase sales of products or services 2) Increase employee engagement, morale and retention
  • Top 10 For-Profit Benefits 1) Increase sales of products or services 2) Increase employee engagement, morale and retention 3) Increase customer and brand loyalty
  • Top 10 For-Profit Benefits 1) Increase sales of products or services 2) Increase employee engagement, morale and retention 3) Increase customer and brand loyalty 4) Draw media attention and coverage for free
  • Top 10 For-Profit Benefits 1) Increase sales of products or services 2) Increase employee engagement, morale and retention 3) Increase customer and brand loyalty 4) Draw media attention and coverage for free 5) Provide motivating purpose for their company and employees
  • Top 10 For-Profit Benefits 1) Increase sales of products or services 2) Increase employee engagement, morale and retention 3) Increase customer and brand loyalty 4) Draw media attention and coverage for free 5) Provide motivating purpose for their company and employees 6) Increase shareholder return
  • Top 10 For-Profit Benefits 1) Increase sales of products or services 2) Increase employee engagement, morale and retention 3) Increase customer and brand loyalty 4) Draw media attention and coverage for free 5) Provide motivating purpose for their company and employees 6) Increase shareholder return 7) Increase employee skill development, teambuilding, leadership
  • Top 10 For-Profit Benefits 1) Increase sales of products or services 2) Increase employee engagement, morale and retention 3) Increase customer and brand loyalty 4) Draw media attention and coverage for free 5) Provide motivating purpose for their company and employees 6) Increase shareholder return 7) Increase employee skill development, teambuilding, leadership 8) Generate new ideas, insights and new ways of working
  • Top 10 For-Profit Benefits 1) Increase sales of products or services 2) Increase employee engagement, morale and retention 3) Increase customer and brand loyalty 4) Draw media attention and coverage for free 5) Provide motivating purpose for their company and employees 6) Increase shareholder return 7) Increase employee skill development, teambuilding, leadership 8) Generate new ideas, insights and new ways of working 9) Attract new business partners and relationships
  • Top 10 For-Profit Benefits 1) Increase sales of products or services 2) Increase employee engagement, morale and retention 3) Increase customer and brand loyalty 4) Draw media attention and coverage for free 5) Provide motivating purpose for your company and employees 6) Increase shareholder return 7) Increase employee skill development, teambuilding, leadership 8) Generate new ideas, insights and new ways of working 9) Attract new business partners and relationships 10) Generate recognition for the good they create in society
  • Partnership Goals • To meet the business objectives of each partner
  • Partnership Goals • To meet the business objectives of each partner • To have a clear focus and impact on the greater good
  • Importance of Alignment
  • Best Door to Open
  • Marketing Budgets 100 to 1,000 times greater than philanthropic budgets
  • Promise # 2
  • Create a Greater Good!
  • You are in the Right Place You understand the new normal
  • You are in the Right Place You understand the new normal You bring more benefits to a partnership
  • You are in the Right Place You understand the new normal You bring more benefits to a partnership You have a business value proposition
  • You are in the Right Place You understand the new normal You bring more benefits to a partnership You have a business value proposition You understand the importance of alignment
  • You are in the Right Place You understand the new normal You bring more benefits to a partnership You have a business value proposition You understand the importance of alignment You know to open the marketing door first
  • You are in the Right Place You understand the new normal You bring more benefits to a partnership You have a business value proposition You understand the importance of alignment You know to open the marketing door first You understand partnerships bring more benefit than any other form of business
  • “Win-Win for the Greater Good reveals the true essence of success - focusing on the business objectives of your partner, while striving together to create a greater good.” Casey Sheahan, CEO, Patagonia, Inc. “Read it and learn from a master!” James E. Austin, Harvard Business School “A ‘must read’ for any organization.” Howard Behar, President, Starbucks Coffee “Worth its weigh in fundraising gold.” Peggy Duvette, Executive Director, WiserEarth “An amazing compilation of great ideas!” Sherri Lewis Wood, Founder, One Warm Coat “Best book ever written on this important subject!” Mary O’Mara, Executive Director, MarinLink
  • Thank you! Bruce Burtch bruce@bruceburtch.com www.bruceburtch.com 415-454-0839