Strategic planning has a dicey reputation for any number of reasons:
1) it often is tedious and time-consuming;
2) the issues it identifies are either obvious or not critical to the mission (or both);
3) the actions it specifies are vague and unmeasurable;
4) it is ignored once the plan is written (or the written plan is never quite finished);
5) it simply adds tasks to an already over-stretched staff;
6) it has no results visible to stakeholders;
7) it does not advance your mission.
These problems are not inherent to strategic planning; they are signs that it has been done badly. This webinar will look at how a nonprofit can infuse its mission into the daily activity of staff and board through a straightforward, rigorous, and even morale-building process. It will offer both a structure and tools for planning.
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