Going Global
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Going Global

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What does it mean to localize? As an nonprofit goes international, it may encounter cultural differences, language barriers, issues of brand credibility in other countries, and more. Tools may need to ...

What does it mean to localize? As an nonprofit goes international, it may encounter cultural differences, language barriers, issues of brand credibility in other countries, and more. Tools may need to be translated in more than language to make sense for different audiences.
We’ll discuss how to decide when to make the leap, available tools, and the importance of partnerships and community. Is crowdsourced localization for you? We’ll cover best practices in translation, software, and beyond.

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    Going Global Going Global Presentation Transcript

    • Going Global: Preparing your Organization for the Challenges and Opportunities of Localization Peggy Duvette Use Twitter Hashtag #npweb Special Thanks To Our Sponsors
    • Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it. A Proud Sponsor of NonprofitWebinars.com
    • Today’s Speaker Peggy Duvette Executive Director, WiserEarth Hosting: Sam Frank, Synthesis Partnership Assisting with chat questions: April Hunt, Nonprofit Webinars
    • Going GlobalPreparing your Organization for the Challenges and Opportunities of Localization Presenter: Peggy Duvette Executive Director, WiserEarth www.nonprofitwebinars.com Twitter Hashtag: #goglobal npwebinars
    • What do we mean by localizing?
    • Local / Global Act local Manage Global Think GLOCAL
    • Translation
    • Translation • Keep a controlled vocabulary list • Recognize that word order and gender can affect translations • Alpha users to test the translations on the site, in the context of the pages • Community pages translation • Have native speakers translate and review Image under CC license by Feuillu
    • Who is translating? But WHO is managing them?
    • Management of translations Who is going to keep up with ongoing translations? Who will curate the content and provide support in the new languages? Image under CC license by cvconnell
    • When not to localize
    • Community Are you listening?
    • Organization Dynamics •What does your structure look like? • How can you clarify the power dynamics? Image under CC license by ALA staff
    • Branding How does your brand translate? WiserEarth blog word cloud from Wordle.net
    • Crowdsourcing Image under CC license by adesigna
    • Case Study: WiserEarth
    • Roadmap • Set up the tool for translations • Wrote guidelines • Volunteers management • Community pages translation • Local PR
    • Tools WiserEarth used • WiserEarth Group • Launchpad: translations were automated • Emails • Job posting sites to search for volunteers • Skype conference calls
    • WiserEarth Group Created a central place for volunteers to: • See progress • Talk with other people involved • Ask a question using the live chat
    • Launchpad Free and open source tool where anyone can contribute
    • Launchpad
    • Our learnings • Tools are half the battle • Don’t engage volunteers too early • Consider branding • Increase partnerships
    • Case Study: How Matters.org How Matters.org is a blog that provides resources and sparks dialogue for those involved in international assistance. Courtesy of Jennifer Lentfer
    • Case Study: How Matters.org • How do we support community ownership in the localization process? • Is there mutual and community respect? • Are the local resources being used? •Is this development occurring for or with this community? Courtesy of Jennifer Lentfer
    • Case Study: How Matters.org • Importance of partnership • Local community involved • Balancing power dynamics Courtesy of Jennifer Lentfer http://www.how-matters.org/2010/09/13/spotting-community-ownership/
    • Case Study: Clean Up The World • Community-based environmental campaign that empowers individuals to clean up and conserve globally • Clean Up the World mobilized an estimated 35 million volunteers from 120 countries annually case study courtesy of Bonnie Koenig
    • Case Study: What is important? • Are your guidelines flexible enough? • Does your message apply to those around the world? •Are you empowering local communities by sharing tools/kits/resources? •Do you have strong leadership? case study courtesy of Bonnie Koenig
    • Case Study: Learnings • Foster local capacity • Bringing added value to local partners case study courtesy of Bonnie Koenig
    • Case Study: NetSquared NetSquared local events provide a chance to connect face-to-face with those interested in the intersection between social technologies and social change 79 groups meeting every month around the world 165 volunteer organizers around the network case study courtesy of Amy Sample Ward
    • Case Study: NetSquared • Does your organization hold events, and will you go global with them? •How do you intermix local and global? •Will you structure top-down, bottom-up or hybrid? •Who will play the role of intermediary? case study courtesy of Amy Sample Ward
    • Case Study: Learnings • Local planning • Strengths of mixing top-down with bottom-up case study courtesy of Amy Sample Ward
    • Case Study: 350.org 350.org is an international campaign that’s building a movement to unite the world around solutions to the climate crisis -- the solutions that science and justice demand
    • Case Study: how did they do it? Localizing a message with a 90-second video without words http://www.350.org/animation
    • Case Study: empowering with photos
    • Tools
    • Internal Collaboration: Tools • Google documents • Google calendar, groups, chat • Launchpad • Skype Images under CC license by KTVee and misabrzi
    • More than tools Don’t forget to create manuals Be there to support the volunteers! Image under CC license by themachobox
    • Best practices Establish metrics
    • Best practices Do you have someone locally?
    • Best practices Focus Group
    • Culture Do you understand the culture?
    • Sustaining in the long term
    • Any questions Further questions? Contact me: Peggy Duvette - peggy@wiserearth.org
    • Find the listings for our current season of webinars and register at NonprofitWebinars.com Chris Dumas Chris@NonprofitWebinars.com 707-812-1234 Special Thanks To Our Sponsors