Foursquare for Nonprofits

Foursquare for NonprofitsC.J. Lucke, Public Remix Use Twitter Hashtag #npweb Special Thanks To Our Sponsors

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Foursquare for Nonprofits C.J. Lucke, Public Remix

Agenda What is Foursquare? Why Use it? How Can it be Used? Fundraising Membership Public Awareness Event Promotion Volunteer Management Step-by-Step GuideOther Location Based Services

IntroductionsC.J. LuckeWorked with local governmentand nonprofits for 20 yearsTeach social media and govt.admin. for local universitiesCEO for Public Remix

What is Foursquare? Location Based Service People Share Where They Are Leave tips and shout-outs 5 Million Foursquare Users 290 Million Mobile Phone Users

Cute Animated Videohttp://www.youtube.com/watch?v=DFXzyJ8mUh4

Smart Phone

Check-InsSmart phone check inText message check inAlerting friends to yourlocationPerson who checks in most isMayor

Check-InsLeaving Tips and Shout OutsSharing with Twitter andFacebook (25% currently do)

To-Do’s http://nonprofitorgs.wordpress.com/ 2010/01/17/five-simple-and-fun- ways-to-promote-nonprofits-on- foursquare/

Points5 points for first check in5 points for adding a newvenue1 point for every check in,increases by 1 for everycheck in. 2nd stop is worth 2points

BadgesBadges are rewarded forthings like amount ofcheck ins, frequency,and to specific type ofvenues.Starbucks, Comic-con,Swarm, On a Boat,Birthday, 4 Square DayCreate your own (10K)

Specials = EventTiered Rewards info!1st Check in DiscountsMultiple Checkin DiscountsMayorsTime Conditional Specials**You can use it to promoteevents

Why Use It?Inexpensive“Be Everywhere”Users influence their friendsPeople use it to discover new places“Collectors” will compete for badges andMayorshipExperience and interaction

How Can It be Used by Nonprofits? Fundraising Membership Public Awareness Event Promotion

FundraisingLayer on top of your existing effortsDonor pays per check-inPartnership with restaurant(s), sportsteams Have an event check-in that links to a donationweb pageGet more people! Add a contest such as a randomlottery drawing of everyone who checks-in or a prize for theperson with the best "shout-out" when they check-in;advertise a swarm badge

Successful Case Study - Big Love Little Hearts• Big Love Little Hearts works to provide life-saving surgery to children with congenital heart defects in developing countries.• Used Foursquare for an advocacy, awareness and fundraising campaign called #100X100 that raised $25,000 in 24 hours and prompted more than 800 supporters to call their Congressmen• A donor contributed $1 for every time someone checked-in (or tweeted) with the hashtag #100X100 on a specific day• http://philanthropy.com/blogs/social-philanthropy/guest-post-a-social-media-experiment-raises-big-money-for-small-charity/24431

MembershipSpecials to bring in a friend - getprize/discountLoyalty programClick on the profile of each of yourmembers and see where they shop,dine and spend their free time. Theseare the places you want to look at tohold events or partner with!Use your check-in data to create events

Successful Case Study -Cincinnati Taft Art Museum“In Cincinnati, the Taft Museum of Art usesFoursquare as a membership loyalty program,offering increasing rewards as guests returnagain and again. The fifth check-in gets a freedessert, the 10th earns a free membershipand the 15th gets a free poster or museumguidebook. It’s a great, easy way for the Taftto increase repeat visits.”http://mashable.com/2010/07/16/non-profits-foursquare/

Public Awareness Leave tips at related venues ( see case study) Cross promote on Twitter, Facebook Recognize your “Mayor” Add your own venue to all GPS sites Create scavenger hunts with info

Successful Case Study - Johnny Appleseed Model“Jeep has left tips at some of the country’s topoutdoor spots, including off-roading locations,national parks, trails, mountains, lakes, andother nature / outdoorsy locations that appeal toanyone with an interest in outdoor adventures.”A health related nonprofit could do the samething at hospitals, drug stores, gyms etc.http://aboutfoursquare.com/jeep/

Event PromotionOffer badge: I’m on a Boat, Swarm,HolidaysCreate special check-ins for events andoffer prizesUse the Foursquare Widget on youronline promotions to get people todownload phone app[http://www.placewidget.com/]

Successful Case Studies - Pepsi and Best Buy at“Join Best Buy employees and customersthe AIDS Walk this Sunday!” (Specialmessage on Best Buy check-in) http://www.rositacortez.com/social- media-101/using-foursquare-to- advance-your-nonprofits-mission/

Volunteer ManagementVolunteers check-in at certain locationsduring eventsCan track their hours as a “tip”Non-profit creates it’s own profile sovolunteers can “friend” and then followyour check-ins.Click on the profile of each of yourvolunteers and see where they shop, dineand spend their free time. These are theplaces you want to look at to hold eventsor partner with!http://philanthropy.com/blogs/social-philanthropy/guest-post-how-nonprofit-groups-can-benefit-from-foursquare/22264

GuideGo to Foursquare.com and Sign upSearch for your organization - verifylisting or addApply to manage the venue (claim here)Look at who has checked in (who’s yourcrowd)Set up specialsMonitor analytics

GuidelinesPrivacy ConcernsSet up to exclude employees fromcheck-insEdit your listing to make it correct andeliminate duplicatesSpecials need time to be approved

Other Location Based Services Google Places Facebook Places Yelp Gowalla

Add Your Location

Questions?How will you use Foursquarefor your nonprofit?

Thank you!CJ Lucke: Twitter: PublicRemix Web: Publicremix.com

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Foursquare for Nonprofits

by NonprofitWebinars.com on Jan 05, 2011

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