Ten easy tips to help your "Facebook" photo's get more "likes", shares and comments. This presentation is filled with dozens of photo examples to help inspire your next Facebook post.

2. Note: the photo’s in this
document are my own
examples. So, you will see a
lot of cats and dogs in them. (I
am the director of an animal
rescue shelter.)
But any nonprofit - whether
you feed hungry children,
work with the disabled or build
houses for low income families
- can use these tips on their
Facebook page.
Don’t be afraid to experiment.

3. 01 Use Text
You can use stock photos and put the post title on the photo.
Adding text to a
photo makes it easier
to share and more
likely to get “liked”.
Posting a photo on Facebook is a
good way to get people to “like”
and “share” your post.
Photo’s get 90%
more views than
a text post.
A post with a photo is nearly 40%
more likely to get engagement
from your fans.

4. 02 Say Thank You
Recognizing those who support your organization is a great posting idea.
As nonprofits we should always be looking for ways to thank people.
And the chances are the person(s) you are thanking will share yourv post.
The photo of the girl donating her birthday presents (below center) ended
up getting shared by the Pastor at her church. From there the photo was
shared and liked by thousands of people.
People
Being
Appreciate
Appreciated

5. 03
Posting a photo of an
event (a river clean up,
a canned food drive,
a meals on wheels
delivery) is a positive
way to demonstrate the
accomplishment of your
mission.
CelebrateYourSuccesses

6. 01
You can use a collage to highlight your volunteers, show a successful event, update
a long term project, thank people for donations… the possibilities are endless.04 Collage

7. 05 Imitation
Borrowing ideas from other successful campaigns is a legitimate way to
create new content. Many artist and designs will freely admit they were
inspired by someone else’s work. So scour the internet for new photo
idea’s.

8. 06 Behind The Scenes
Do most people only see the end result of your services or products?
A “behind the scenes” photo can be of great interest to
your supporters.
A simple photo of a fundraising planning meeting, the packaging of a food delivery or the assembling of a wheelchair
can demonstrate the effort that goes into the services or products you provide.

9. Props can help tell a story or tell
a joke. If you have volunteers who
build houses take picture of them
with a hammer in their hand. If
you run a soup kitchen why not
make a “menu” with fancy fonts
like a french restaurant. Using
props can be a lot of fun. It just
takes a little creativity.
07 Props

10. Making a post into a game can generate lots of engagement. You can use word
games, fill-in the blank games, caption games, quizzes, etc. If you have the
resources you can offer a simple prize for the most liked or first correct com-
ment.
Write your answer in the comments below.
08 Make a Game

11. Stories can be told with just one
photo or a sequence of photos.
You can add thought bubbles,
comic strip panels, arrtows, etc.
Some times the story just
happends, other times you will
to plan it out ahead of time.
09 Stories
You can post one
photo to tell the first
part of a story and
then later that day
post another photo
which adds to the
story.

12. Post pictures on other organizations Facebook page timeline (when appropriate). It’s a great way to say thank you or
share a success that was made possible with their help. For the most part, posting a photo on another organizations
Facebook page is a win/win for everyone.
10 Share It

13. Bonus Tip

14. Shock Them
A shocking photo can be anything that makes people
STOP scrolling through their Facebook timeline. It
doesn’t have to be radical or grotesque. It just needs
to be out of the ordinary. A kitten catch in a fire or the
insides of puppies work for me.

15. Posting photo’s can help tell
your organizations story as well
as generate new fans to your
Facebook page.
But be sure to get permission
from people before you post
their picture on your page.
If you take a photo of children
then ask their parent(s)/
guardian if it is OK to use the
photo.
Just Remember

16. Thank you for taking time to read this
article. If you are interested in more
Facebook tips or other social media
and content creation articles be sure
to visit:
www. nonprofitally.com
Also, feel free to share you thoughts
and comments on this blog. Your
feedback is very helpful.
Steve Vick
steve@nonprofitally.com