Web Vs Blog

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    Web Vs Blog - Presentation Transcript

    1. Square 3 Coaching Website vs. Blog Everything you need to know Jennifer Voss & Nona Jordan Square 3 Coaches
    2. Square 3 Coaching
      • Websites and blogs give you the benefit of
      • online presence.
      • This is really important for…
        • Credibility
        • A way for “your tribe” to find you
        • Let people know who you are
        • Let people know what you offer
      Website v. Blogs: Everything You Need to Know
    3. Square 3 Coaching
      • Good to know: A blog is a type of website
      • Important distinctions:
        • Blogs are DYNAMIC (updated content)
        • Blogs are EASY to update
        • You can get one in about 2 minutes
        • You can get fancy and host your own
        • Search engines prefer blogs
        • Less expensive to have custom designed
      Website v. Blogs: Everything You Need to Know
    4. Square 3 Coaching
      • Good to know: Websites are a bit old school.
      • More on that:
        • Website content tends to be static.
        • It can be really expensive to have a website built and updated (unless you are a genius web programmer OR you have a Mac)
        • Websites aren’t typically picked up in search engines (unless you’ve paid for advertising)
      Website v. Blogs: Everything You Need to Know
    5. Square 3 Coaching
      • So what does it mean?
      • You have choices to make…
        • Blog only, hosted on your own domain
        • Blog only, hosted by Wordpress or Typepad
        • Website only
        • Website AND a blog (now that’s fancy!!!)
        • Let’s Discuss
      Website v. Blogs: Everything You Need to Know
    6. Square 3 Coaching
        • A note about hosting
        • Step 1. Buy your domain name
        • Step 2. Park it (you are saving it for later use)
        • Step 3. Host your domain
        • (www.supergreenhosting.com offsets energy use)
        • Step 4. Build your site on your domain
        • Step 5. Create content
      Website v. Blogs: Everything You Need to Know
    7. Square 3 Coaching
        • Blog only, hosted by Wordpress or Typepad
        • The simplest & least expensive solution…
        • With the least amount of flexibility!
        • There are some types of forms that cannot be used on wordpress.com
        • Example:
          • www.brookecastillo.typepad.com
          • http://coachingsuccessstrategies.wordpress.com/
      Website v. Blogs: Everything You Need to Know
    8. Square 3 Coaching
        • Blog only, hosted on your own domain
        • Inexpensive and the most flexible option.
        • Allows you to have a blog with a website feel.
        • There are people out there who will set up a Wordpress site from $39 to 1000s of dollars.
          • www.johnnybtruant.com (Less expensive)
          • www.lynnraedesigns.com (Reasonable)
        • Example:
          • www.everydayyogini.com
          • www.litethoughts.com
      Website v. Blogs: Everything You Need to Know
    9. Square 3 Coaching
        • Website Only
        • Website content tends to be static similar to a brochure that is published and not frequently changed.
        • iWeb – Super easy for Mac lovers.
        • Otherwise: Above our heads. Call a web designer!
        • Examples:
          • www.square3coaching.com (iWeb design)
          • www.starbucks.com (Professional design)
      Website v. Blogs: Everything You Need to Know
    10. Square 3 Coaching
        • Website & Blog – the fancy option
        • Some people choose to have a static website and a separate blog that is linked to through the website
        • Example:
          • www.brookecastillo.com – Brooke’s website has a “Blog” tab at the top. When clicked upon, a second site opens to www.brookecastillo.typepad.com
          • www.insightlifedesign.com - Nona’s other niche. Nona has multiple links to a Wordpress blog, which is on a different site. www.insightlifedesign.com/blog
      Website v. Blogs: Everything You Need to Know
    11. Square 3 Coaching
        • All about Blogging
        • October 9 th @ 12:00pm EST
        • Join Nona Jordan as you learn about Wordpress & blogging by creating a blog hosted on Wordpress.com
        • Do-it-Yourself Websites on Mac
        • October 12 @ 12:00pm EST
        • Join Nona Jordan as we build your website with Mac’s super easy, built in program, iWeb.
      Website v. Blogs: Everything You Need to Know Need More Help? How about some lab time or 1-on-1 coaching?
    12. Square 3 Coaching Sign up for one-on-one coaching or lab time at Website v. Blogs: Everything You Need to Know http://www.square3coaching.com
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