Gabriele Sposato Simply Marketing Manager Congreso de Webmasters (Madrid) – 4 Octubre 2009 Cómo sacarle el mayor partido a su presencia en la Red. ¡Obtenga ingresos con su sitio web y promuévalo con Simply!

What is Simply? Simply as a business solution for Publishers & Advertisers Simply product line Agenda PROPERTY OF DADA

What is Simply?

Simply as a business solution for Publishers & Advertisers

Simply product line

Agenda

What is Simply?

What is Simply? Proprietary Technology all core platform & algorithms developed in Simply Use of Multiple Targeting Technologies focusing on users rather than content Automatic Performance Optimisation Provided through constantly evolving algorithms A Third Generation Online Ad Network PROPERTY OF DADA Simply is… Inside

Proprietary Technology

all core platform & algorithms developed in Simply

Use of Multiple Targeting Technologies

focusing on users rather than content

Automatic Performance Optimisation

Provided through constantly evolving algorithms

A Third Generation Online Ad Network

Easy & Intuitive user-experience It should take only few steps to create, modify and inquiry Comprehensive online adv solution Allowing to come to Simply for all online adv needs Transparent & service oriented offer Responding to needs of the market, still not yet fulfilled What is Simply? A Third Generation Online Ad Network Inside Outside PROPERTY OF DADA Simply is…

Easy & Intuitive user-experience It should take only few steps to create, modify and inquiry

Comprehensive online adv solution Allowing to come to Simply for all online adv needs

Transparent & service oriented offer Responding to needs of the market, still not yet fulfilled

A Third Generation Online Ad Network

… .. What is Simply? Simply Advertising Platform Interfaces Engine Ad network

Engine Proprietary Ad Server : it manages the campaigns planning, the budget allocation and the distribution of the campaigns across the network. The adsever can be connected to large publishers adserver to have a unique reporting environment Performance management : Optimization of the campaigns performances Search algorithm: a proprietary search technology allows the contextual and behavioural targeting delivery of the campaigns impressions Suppliers connection: Automatically connected to the largest advertising networks What is Simply? Simply Core Technology

Simply as a business solution for Publishers & Advertisers

Simply as a business solution PUBLISHER solutions Two Primary Divisions of Services PROPERTY OF DADA Simply has…

PUBLISHER

solutions

Two Primary Divisions of Services

Simply as a business solution Earn Revenue from their site Based on eCPM Targeting Technology Providing a continuingly evolving proprietary targeting algorithms These are based on a combination of… Contextual Targeting Behavioral Targeting Yield Targeting simply PUBLISHER PROPERTY OF DADA Allows the Provisioning of Adverts to a users website Providing textual & image based banner advertisements

Earn Revenue from their site

Based on eCPM

Targeting Technology

Providing a continuingly evolving proprietary targeting algorithms

These are based on a combination of…

Contextual Targeting

Behavioral Targeting

Yield Targeting

simply PUBLISHER

Allows the Provisioning of Adverts to a users website

Providing textual & image based banner advertisements

Simply as a business solution Single Tag Implementation Re-direct Technology Automatic Site Categorisation Auto-profiling of users Auto-Integration & optimisation of different ad networks Simply as a business solution, for… PROPERTY OF DADA The “Take Away” Publishers

Single Tag Implementation

Re-direct Technology

Automatic Site Categorisation

Auto-profiling of users

Auto-Integration & optimisation of different ad networks

Simply as a business solution, for…

Simply as a business solution PUBLISHER solutions Two Primary Divisions of Services ADVERTISER solutions PROPERTY OF DADA Simply has…

PUBLISHER

solutions

Two Primary Divisions of Services

ADVERTISER

solutions

Simply as a business solution Allows the Creation & Distribution of Adverts through Online Advertising Campaigns High performance advertising thanks to targeting technology Ease the complications of all activities from creation to optimisation. simply ADVERTISER PROPERTY OF DADA

Allows the Creation & Distribution of Adverts through

Online Advertising Campaigns

High performance advertising thanks to targeting technology

Ease the complications of all activities from creation to optimisation.

simply ADVERTISER

Banner and multi-text creators Elimination of keywords insertion Automatic campaign budget distribution CPC Suggestion functionality Traffic estimator Dynamic Targeting Mix CPA functionality and reporting Simply as a business solution Simply as a business solution, for… Publishers Advertisers PROPERTY OF DADA The “Take Away”

Banner and multi-text creators

Elimination of keywords insertion

Automatic campaign budget distribution

CPC Suggestion functionality

Traffic estimator

Dynamic Targeting Mix

CPA functionality and reporting

Simply as a business solution, for…

Simply product line

Simply product line simply ADVERTISER PROPERTY OF DADA

simply ADVERTISER

Simply product line simply ADVERTISER Access to… Premium Network Specially Selected Publishers High Volumes of Impressions Quality Content Excellent Performance PROPERTY OF DADA

simply ADVERTISER

Access to…

Premium Network

Specially Selected Publishers

High Volumes of Impressions

Quality Content

Excellent Performance

Simply product line simply ADVERTISER Access to… Maximum Visibility Broad Distribution All Simply Network Publishers Targeting PROPERTY OF DADA

simply ADVERTISER

Access to…

Maximum Visibility

Broad Distribution

All Simply Network Publishers

Targeting

Simply product line simply ADVERTISER Access to… Google Extensive Geo Targeting Local, Regional, International Highest Distribution Rate Effectiveness PROPERTY OF DADA

simply ADVERTISER

Access to…

Google

Extensive Geo Targeting

Local, Regional, International

Highest Distribution Rate

Effectiveness

Simply product line The Simply Sales Agency offers digital crossmedia, direct, display and performance planning services. A dedicated accounting service offers customers and media buyers planning for performance campaigns on all major digital channels in the world and integrated targeting projects thanks to proprietary databases and insider connections with international networks. Simply SALES AGENCY PROPERTY OF DADA

The Simply Sales Agency offers digital crossmedia, direct, display and

performance planning services.

A dedicated accounting service offers customers and media buyers planning

for performance campaigns on all major digital channels in the world and

integrated targeting projects thanks to proprietary databases and insider

connections with international networks.

Simply SALES AGENCY

Simply product line INVESTORS PROPERTY OF DADA INDUSTRY CAMPAIGN SAMPLE ADVERTISER FASHION Clothes, Shoes FINANCE Insurance, Bank, Loan, Mortgage FOOD & BEVERAGE Snacks, Drinks, Softdrinks AUTOMOTIVE New car models

INVESTORS

Simply product line INVESTORS PROPERTY OF DADA INDUSTRY CAMPAIGN SAMPLE ADVERTISER CINEMA New Movies, Trailers, Blockbusters EDITORIAL Books, Newspaper, Journal HEALTHCARE Perfume, Beauty Products MEDIA & HI TEC TV, Electronics, Entertainment

INVESTORS

Simply.com JOIN SIMPLY.COM! Maximum and optimised returns for your website traffic Advanced technology for managing the campaigns Detailed and customised reports Precise and reliable payments Guaranteed assistance and editorial control of published adverts Why should you entrust Simply.com with your impressions? PROPERTY OF DADA

JOIN SIMPLY.COM!

Maximum and optimised returns for your website traffic

Advanced technology for managing the campaigns

Detailed and customised reports

Precise and reliable payments

Guaranteed assistance and editorial control of published adverts

Why should you entrust Simply.com with your impressions?

Advertising that simply works www.simply.com