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Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
Simply At Congreso Webmasters
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Simply At Congreso Webmasters

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Presentacion de Simply.com en el Congreso de Webmasters, Madrid 4 de Octubre 2009

Presentacion de Simply.com en el Congreso de Webmasters, Madrid 4 de Octubre 2009

Published in: Business, Technology
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  • Transcript

    • 1.  
    • 2. Gabriele Sposato Simply Marketing Manager Congreso de Webmasters (Madrid) – 4 Octubre 2009 Cómo sacarle el mayor partido a su presencia en la Red. ¡Obtenga ingresos con su sitio web y promuévalo con Simply!
    • 3.
      • What is Simply?
      • Simply as a business solution for Publishers & Advertisers
      • Simply product line
      • Agenda
      PROPERTY OF DADA
    • 4. What is Simply?
    • 5. What is Simply?
      • Proprietary Technology
      • all core platform & algorithms developed in Simply
      • Use of Multiple Targeting Technologies
      • focusing on users rather than content
      • Automatic Performance Optimisation
      • Provided through constantly evolving algorithms
      • A Third Generation Online Ad Network
      PROPERTY OF DADA Simply is… Inside
    • 6.
      • Easy & Intuitive user-experience It should take only few steps to create, modify and inquiry
      • Comprehensive online adv solution Allowing to come to Simply for all online adv needs
      • Transparent & service oriented offer Responding to needs of the market, still not yet fulfilled
      What is Simply?
      • A Third Generation Online Ad Network
      Inside Outside PROPERTY OF DADA Simply is…
    • 7. … .. What is Simply? Simply Advertising Platform Interfaces Engine Ad network
    • 8. Engine Proprietary Ad Server : it manages the campaigns planning, the budget allocation and the distribution of the campaigns across the network. The adsever can be connected to large publishers adserver to have a unique reporting environment Performance management : Optimization of the campaigns performances Search algorithm: a proprietary search technology allows the contextual and behavioural targeting delivery of the campaigns impressions Suppliers connection: Automatically connected to the largest advertising networks What is Simply? Simply Core Technology
    • 9. Simply as a business solution for Publishers & Advertisers
    • 10. Simply as a business solution
      • PUBLISHER
      • solutions
      • Two Primary Divisions of Services
      PROPERTY OF DADA Simply has…
    • 11. Simply as a business solution
      • Earn Revenue from their site
      • Based on eCPM
      • Targeting Technology
      • Providing a continuingly evolving proprietary targeting algorithms
      • These are based on a combination of…
        • Contextual Targeting
        • Behavioral Targeting
        • Yield Targeting
      • simply PUBLISHER
      PROPERTY OF DADA
      • Allows the Provisioning of Adverts to a users website
      • Providing textual & image based banner advertisements
    • 12. Simply as a business solution
      • Single Tag Implementation
      • Re-direct Technology
      • Automatic Site Categorisation
      • Auto-profiling of users
      • Auto-Integration & optimisation of different ad networks
      • Simply as a business solution, for…
      PROPERTY OF DADA The “Take Away” Publishers
    • 13. Simply as a business solution
      • PUBLISHER
      • solutions
      • Two Primary Divisions of Services
      • ADVERTISER
      • solutions
      PROPERTY OF DADA Simply has…
    • 14. Simply as a business solution
      • Allows the Creation & Distribution of Adverts through
      • Online Advertising Campaigns
      • High performance advertising thanks to targeting technology
      • Ease the complications of all activities from creation to optimisation.
      • simply ADVERTISER
      PROPERTY OF DADA
    • 15.
      • Banner and multi-text creators
      • Elimination of keywords insertion
      • Automatic campaign budget distribution
      • CPC Suggestion functionality
      • Traffic estimator
      • Dynamic Targeting Mix
      • CPA functionality and reporting
      Simply as a business solution
      • Simply as a business solution, for…
      Publishers Advertisers PROPERTY OF DADA The “Take Away”
    • 16. Simply product line
    • 17. Simply product line
      • simply ADVERTISER
      PROPERTY OF DADA
    • 18. Simply product line
      • simply ADVERTISER
      • Access to…
      • Premium Network
      • Specially Selected Publishers
      • High Volumes of Impressions
      • Quality Content
      • Excellent Performance
      PROPERTY OF DADA
    • 19. Simply product line
      • simply ADVERTISER
      • Access to…
      • Maximum Visibility
      • Broad Distribution
      • All Simply Network Publishers
      • Targeting
      PROPERTY OF DADA
    • 20. Simply product line
      • simply ADVERTISER
      • Access to…
      • Google
      • Extensive Geo Targeting
      • Local, Regional, International
      • Highest Distribution Rate
      • Effectiveness
      PROPERTY OF DADA
    • 21. Simply product line
      • The Simply Sales Agency offers digital crossmedia, direct, display and
      • performance planning services.
      • A dedicated accounting service offers customers and media buyers planning
      • for performance campaigns on all major digital channels in the world and
      • integrated targeting projects thanks to proprietary databases and insider
      • connections with international networks.
      • Simply SALES AGENCY
      PROPERTY OF DADA
    • 22. Simply product line
      • INVESTORS
      PROPERTY OF DADA INDUSTRY CAMPAIGN SAMPLE ADVERTISER FASHION Clothes, Shoes FINANCE Insurance, Bank, Loan, Mortgage FOOD & BEVERAGE Snacks, Drinks, Softdrinks AUTOMOTIVE New car models
    • 23. Simply product line
      • INVESTORS
      PROPERTY OF DADA INDUSTRY CAMPAIGN SAMPLE ADVERTISER CINEMA New Movies, Trailers, Blockbusters EDITORIAL Books, Newspaper, Journal HEALTHCARE Perfume, Beauty Products MEDIA & HI TEC TV, Electronics, Entertainment
    • 24. Simply.com
      • JOIN SIMPLY.COM!
      • Maximum and optimised returns for your website traffic
      • Advanced technology for managing the campaigns
      • Detailed and customised reports
      • Precise and reliable payments
      • Guaranteed assistance and editorial control of published adverts
      • Why should you entrust Simply.com with your impressions?
      PROPERTY OF DADA
    • 25. Advertising that simply works www.simply.com

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