Gabriele Sposato  Simply Marketing Manager Congreso de Webmasters (Madrid) – 4 Octubre 2009 Cómo sacarle el mayor partido ...
<ul><li>What is Simply? </li></ul><ul><li>Simply as a business solution for   Publishers & Advertisers </li></ul><ul><li>S...
What is Simply?
What is Simply? <ul><li>Proprietary Technology </li></ul><ul><li>all core platform & algorithms developed in Simply </li><...
<ul><li>Easy & Intuitive user-experience It should take only few steps to create, modify and inquiry </li></ul><ul><li>Com...
… .. What is Simply? Simply Advertising Platform Interfaces Engine Ad network
Engine Proprietary Ad Server :  it manages the campaigns planning, the budget allocation and the distribution of the campa...
Simply as a business solution  for Publishers & Advertisers
Simply as a business solution <ul><li>PUBLISHER </li></ul><ul><li>solutions </li></ul><ul><li>Two Primary Divisions of Ser...
Simply as a business solution <ul><li>Earn Revenue from their site </li></ul><ul><li>Based on eCPM </li></ul><ul><li>Targe...
Simply as a business solution <ul><li>Single Tag Implementation </li></ul><ul><li>Re-direct Technology </li></ul><ul><li>A...
Simply as a business solution <ul><li>PUBLISHER </li></ul><ul><li>solutions </li></ul><ul><li>Two Primary Divisions of Ser...
Simply as a business solution <ul><li>Allows the  Creation & Distribution of Adverts  through </li></ul><ul><li>Online Adv...
<ul><li>Banner and multi-text creators </li></ul><ul><li>Elimination of keywords insertion </li></ul><ul><li>Automatic cam...
Simply product line
Simply product line <ul><li>simply   ADVERTISER   </li></ul>PROPERTY OF DADA
Simply product line <ul><li>simply   ADVERTISER   </li></ul><ul><li>Access to… </li></ul><ul><li>Premium Network </li></ul...
Simply product line <ul><li>simply   ADVERTISER   </li></ul><ul><li>Access to… </li></ul><ul><li>Maximum Visibility </li><...
Simply product line <ul><li>simply   ADVERTISER   </li></ul><ul><li>Access to… </li></ul><ul><li>Google </li></ul><ul><li>...
Simply product line <ul><li>The Simply Sales Agency offers digital crossmedia, direct, display and </li></ul><ul><li>perfo...
Simply product line <ul><li>INVESTORS </li></ul>PROPERTY OF DADA INDUSTRY CAMPAIGN SAMPLE ADVERTISER FASHION Clothes, Shoe...
Simply product line <ul><li>INVESTORS </li></ul>PROPERTY OF DADA INDUSTRY CAMPAIGN SAMPLE ADVERTISER CINEMA New Movies, Tr...
Simply.com <ul><li>JOIN SIMPLY.COM! </li></ul><ul><li>Maximum and optimised returns for your website traffic </li></ul><ul...
Advertising that simply works www.simply.com
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Simply At Congreso Webmasters

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Presentacion de Simply.com en el Congreso de Webmasters, Madrid 4 de Octubre 2009

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  • Transcript of "Simply At Congreso Webmasters"

    1. 2. Gabriele Sposato Simply Marketing Manager Congreso de Webmasters (Madrid) – 4 Octubre 2009 Cómo sacarle el mayor partido a su presencia en la Red. ¡Obtenga ingresos con su sitio web y promuévalo con Simply!
    2. 3. <ul><li>What is Simply? </li></ul><ul><li>Simply as a business solution for Publishers & Advertisers </li></ul><ul><li>Simply product line </li></ul><ul><li>Agenda </li></ul>PROPERTY OF DADA
    3. 4. What is Simply?
    4. 5. What is Simply? <ul><li>Proprietary Technology </li></ul><ul><li>all core platform & algorithms developed in Simply </li></ul><ul><li>Use of Multiple Targeting Technologies </li></ul><ul><li>focusing on users rather than content </li></ul><ul><li>Automatic Performance Optimisation </li></ul><ul><li>Provided through constantly evolving algorithms </li></ul><ul><li>A Third Generation Online Ad Network </li></ul>PROPERTY OF DADA Simply is… Inside
    5. 6. <ul><li>Easy & Intuitive user-experience It should take only few steps to create, modify and inquiry </li></ul><ul><li>Comprehensive online adv solution Allowing to come to Simply for all online adv needs </li></ul><ul><li>Transparent & service oriented offer Responding to needs of the market, still not yet fulfilled </li></ul>What is Simply? <ul><li>A Third Generation Online Ad Network </li></ul>Inside Outside PROPERTY OF DADA Simply is…
    6. 7. … .. What is Simply? Simply Advertising Platform Interfaces Engine Ad network
    7. 8. Engine Proprietary Ad Server : it manages the campaigns planning, the budget allocation and the distribution of the campaigns across the network. The adsever can be connected to large publishers adserver to have a unique reporting environment Performance management : Optimization of the campaigns performances Search algorithm: a proprietary search technology allows the contextual and behavioural targeting delivery of the campaigns impressions Suppliers connection: Automatically connected to the largest advertising networks What is Simply? Simply Core Technology
    8. 9. Simply as a business solution for Publishers & Advertisers
    9. 10. Simply as a business solution <ul><li>PUBLISHER </li></ul><ul><li>solutions </li></ul><ul><li>Two Primary Divisions of Services </li></ul>PROPERTY OF DADA Simply has…
    10. 11. Simply as a business solution <ul><li>Earn Revenue from their site </li></ul><ul><li>Based on eCPM </li></ul><ul><li>Targeting Technology </li></ul><ul><li>Providing a continuingly evolving proprietary targeting algorithms </li></ul><ul><li>These are based on a combination of… </li></ul><ul><ul><li>Contextual Targeting </li></ul></ul><ul><ul><li>Behavioral Targeting </li></ul></ul><ul><ul><li>Yield Targeting </li></ul></ul><ul><li>simply PUBLISHER </li></ul>PROPERTY OF DADA <ul><li>Allows the Provisioning of Adverts to a users website </li></ul><ul><li>Providing textual & image based banner advertisements </li></ul>
    11. 12. Simply as a business solution <ul><li>Single Tag Implementation </li></ul><ul><li>Re-direct Technology </li></ul><ul><li>Automatic Site Categorisation </li></ul><ul><li>Auto-profiling of users </li></ul><ul><li>Auto-Integration & optimisation of different ad networks </li></ul><ul><li>Simply as a business solution, for… </li></ul>PROPERTY OF DADA The “Take Away” Publishers
    12. 13. Simply as a business solution <ul><li>PUBLISHER </li></ul><ul><li>solutions </li></ul><ul><li>Two Primary Divisions of Services </li></ul><ul><li>ADVERTISER </li></ul><ul><li>solutions </li></ul>PROPERTY OF DADA Simply has…
    13. 14. Simply as a business solution <ul><li>Allows the Creation & Distribution of Adverts through </li></ul><ul><li>Online Advertising Campaigns </li></ul><ul><li>High performance advertising thanks to targeting technology </li></ul><ul><li>Ease the complications of all activities from creation to optimisation. </li></ul><ul><li>simply ADVERTISER </li></ul>PROPERTY OF DADA
    14. 15. <ul><li>Banner and multi-text creators </li></ul><ul><li>Elimination of keywords insertion </li></ul><ul><li>Automatic campaign budget distribution </li></ul><ul><li>CPC Suggestion functionality </li></ul><ul><li>Traffic estimator </li></ul><ul><li>Dynamic Targeting Mix </li></ul><ul><li>CPA functionality and reporting </li></ul>Simply as a business solution <ul><li>Simply as a business solution, for… </li></ul>Publishers Advertisers PROPERTY OF DADA The “Take Away”
    15. 16. Simply product line
    16. 17. Simply product line <ul><li>simply ADVERTISER </li></ul>PROPERTY OF DADA
    17. 18. Simply product line <ul><li>simply ADVERTISER </li></ul><ul><li>Access to… </li></ul><ul><li>Premium Network </li></ul><ul><li>Specially Selected Publishers </li></ul><ul><li>High Volumes of Impressions </li></ul><ul><li>Quality Content </li></ul><ul><li>Excellent Performance </li></ul>PROPERTY OF DADA
    18. 19. Simply product line <ul><li>simply ADVERTISER </li></ul><ul><li>Access to… </li></ul><ul><li>Maximum Visibility </li></ul><ul><li>Broad Distribution </li></ul><ul><li>All Simply Network Publishers </li></ul><ul><li>Targeting </li></ul>PROPERTY OF DADA
    19. 20. Simply product line <ul><li>simply ADVERTISER </li></ul><ul><li>Access to… </li></ul><ul><li>Google </li></ul><ul><li>Extensive Geo Targeting </li></ul><ul><li>Local, Regional, International </li></ul><ul><li>Highest Distribution Rate </li></ul><ul><li>Effectiveness </li></ul>PROPERTY OF DADA
    20. 21. Simply product line <ul><li>The Simply Sales Agency offers digital crossmedia, direct, display and </li></ul><ul><li>performance planning services. </li></ul><ul><li>A dedicated accounting service offers customers and media buyers planning </li></ul><ul><li>for performance campaigns on all major digital channels in the world and </li></ul><ul><li>integrated targeting projects thanks to proprietary databases and insider </li></ul><ul><li>connections with international networks. </li></ul><ul><li>Simply SALES AGENCY </li></ul>PROPERTY OF DADA
    21. 22. Simply product line <ul><li>INVESTORS </li></ul>PROPERTY OF DADA INDUSTRY CAMPAIGN SAMPLE ADVERTISER FASHION Clothes, Shoes FINANCE Insurance, Bank, Loan, Mortgage FOOD & BEVERAGE Snacks, Drinks, Softdrinks AUTOMOTIVE New car models
    22. 23. Simply product line <ul><li>INVESTORS </li></ul>PROPERTY OF DADA INDUSTRY CAMPAIGN SAMPLE ADVERTISER CINEMA New Movies, Trailers, Blockbusters EDITORIAL Books, Newspaper, Journal HEALTHCARE Perfume, Beauty Products MEDIA & HI TEC TV, Electronics, Entertainment
    23. 24. Simply.com <ul><li>JOIN SIMPLY.COM! </li></ul><ul><li>Maximum and optimised returns for your website traffic </li></ul><ul><li>Advanced technology for managing the campaigns </li></ul><ul><li>Detailed and customised reports </li></ul><ul><li>Precise and reliable payments </li></ul><ul><li>Guaranteed assistance and editorial control of published adverts </li></ul><ul><li>Why should you entrust Simply.com with your impressions? </li></ul>PROPERTY OF DADA
    24. 25. Advertising that simply works www.simply.com

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