Nominalia and Simply @ Congreso web
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Nominalia and Simply @ Congreso web

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nominalia and simply

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Nominalia and Simply @ Congreso web Nominalia and Simply @ Congreso web Presentation Transcript

  • Del dominio al click – Keep it simple
    Madrid, 2-3-4 Octubre 2009
  • Agenda
    Nominalia y el Grupo Dada
    Objetivosy Valores
    Problemática para Webmasters
    Soluciones para Webmasters
    Simply
    Preguntas y Respuestas
  • Nominalia
    Empresa fundada en el año 1997
    Primera empresa española acreditada por ICANN (Internet Corporation for Assigned Names and Numbers): organización internacional responsable para la definición, administración y coordinación de los nombres de dominios en Internet
    Miembro fundador de CORE (Consejo de Registradores de Internet)
    Registrador acreditado de la mayoría de extensiones
    Registro de todas las extensiones del mundo (256.)…
    Su Identidad en Internet
  • Nominalia hoy
    En el 2006, Nominalia integra el grupo internacional Dada
    Ampliación de la gama de productos y servicios
    Hosting compartido
    Servidores privados y dedicados
    Marketing online
    Acompar el usuario en todas las etapas de su presencia en Internet
    Del dominio al clic, Keep it Simple
  • Grupo Dada
    • Multinacional de origen italiano – cotiza en la bolsa de Milan
  • Dada Pro
    1.400.000 dominios
    800.000 cuentas de correo
    500.000 sitios web alojados
    4.000 servidores dedicados
    450.000 clientes
    6 Datacenters
    Dedicado
    Hosting
    Correo
  • Problemática para webmasters
    Necesidades diferentes para cada proyecto / cliente
    Lenguajes de programación / entorno / tecnología
    Areas de negocio
    Tipo de aplicación o proyecto a desarrollar (web, intranet/extranet, CRM, CP)
    Multitud de area
    General: comercial, analysis de necesidad, coordinación equipo
    Específico: Navegabilidad, usabilidad, accesibilidad, diseño, maquetación, programación, alojamiento, marketing online…
    Problemas del desarrollo propio (dll , intranet, CP)
    Creación de entornos de desarrollo / test / producción
    Alojamiento aplicación
    Concentración en actividades que generan
    Valor añadido para el cliente
  • Soluciones Nominalia para webmasters
    Dominios
    Registro de varias extensiones para protección y promoción de marca
    Posicionamiento en buscadores y publicidad online
    Extensiones originales para microsites (.me; .it, .dj…)
    Hosting
    Aplicaciones preinstaladas (Joomla, Wordpress…)
    Software as a Service (SaaS):
    Comercio electrónico
    Programas de administración de contenidos
    Soluciones a la Carta (multidominio, correo, BBDD, espacio web, add-on)
    Alojamiento virtual
    Prestaciones
    Flexibilidad (periodo de contratación, disponibilidad inmediata)
    Precio
  • Soluciones Nominalia para webmasters
    Servidores dedicados
    Genéricos / Gestionados
    Disponibilidad – fiabilidad - Servicio
    Precio
    Programa de distribución
    Soluciones de Marketing Online
    Posicionamiento en buscadores
    Publicidad online / alternativa a Google AdWords
    Simply
  • Cómo sacarle el mayor partido a su presencia en la Red.
    ¡Obtenga ingresos con su sitio web y promuévalo con Simply!
    Gabriele Sposato Simply Marketing Manager
    Congreso de Webmasters (Madrid) – 4 Octubre 2009
  • PROPERTY OF DADA
    Agenda
    What is Simply?
    Simply as a business solution forPublishers & Advertisers
    Simply product line
  • What is Simply?
  • What is Simply?
    PROPERTY OF DADA
    Simply is…
    A Third Generation Online Ad Network
    Inside
    Proprietary Technology
    all core platform & algorithms developed in Simply
    Use of Multiple Targeting Technologies
    focusing on users rather than content
    Automatic Performance Optimisation
    provided through constantly evolving algorithms
  • What is Simply?
    Inside
    Outside
    Easy & Intuitive user-experienceIt should take only few steps to create, modify and inquiry
    Comprehensive online adv solutionAllowing to come to Simply for all online adv needs
    Transparent & service oriented offerResponding to needs of the market
    PROPERTY OF DADA
    Simply is…
    A Third Generation Online Ad Network
  • What is Simply?
    Simply Advertising Platform
    Interfaces
    Engine
    Ad network
    …..
  • What is Simply?
    Simply Core Technology
    Proprietary Ad Server: it manages the campaigns planning, the budget allocation and the distribution of the campaigns across the network. The adsever can be connected to large publishers adserver to have a unique reporting environment
    Performance management: Optimization of the campaigns performances
    Search algorithm: a proprietary search technology allows the contextual and behavioural targeting delivery of the campaigns impressions
    Suppliers connection:Automatically connected to the largest advertising networks
    Engine
  • Simply as a business solution for Publishers & Advertisers
  • Simply as a business solution
    PROPERTY OF DADA
    Simply has…
    Two Primary Divisions of Services
    PUBLISHER
    solutions
  • Simply as a business solution
    PROPERTY OF DADA
    Allows the Provisioning of Adverts to users website
    Providing textual & image based banner advertisements
    Earn Revenue from site
    Works in CPM, CPC and CPA
    Targeting Technology
    Providing a proprietary targeting algorithms based on a combination of…
    • Contextual Targeting
    • Behavioral Targeting
    • Yield Management
  • Simply as a business solution
    PROPERTY OF DADA
    What is behind the technology
    Publishers
    Single Tag Implementation
    Re-direct Technology
    Automatic Site Categorization
    Auto-profiling of users in behavioral categories
    Auto-Integration & optimization of different ad networks
  • Simply as a business solution
    PROPERTY OF DADA
    Simply has…
    Two Primary Divisions of Services
    ADVERTISER
    solutions
    PUBLISHER
    solutions
  • Simply as a business solution
    PROPERTY OF DADA
    simplyADVERTISER
    Allows the Creation & Distribution of Adverts through
    Online Advertising Campaigns
    High performance advertising thanks to targeting technology
    Ease the complications of all activities from creation to optimisation.
  • Simply as a business solution
    Simply the business solution
    Publishers
    Advertisers
    Easy to use interface to create campaigns
    Banner and multi-text creators
    Automatic campaign budget distribution
    CPC Suggestion functionality
    Traffic estimator
    Dynamic Targeting Mix
    CPA functionality and reporting
    …and works!
    PROPERTY OF DADA
  • Simply product line
  • Simply product line
    PROPERTY OF DADA
    simplyADVERTISER
  • Simply product line
    PROPERTY OF DADA
    simplyADVERTISER
    Access to…
    Premium Network
    Specially Selected Publishers
    High Volumes of Impressions
    Quality Content
    Excellent Performance
  • Simply product line
    PROPERTY OF DADA
    simplyADVERTISER
    Access to…
    Maximum Visibility
    Broad Distribution
    All Simply Network Publishers
    Full Targeting optimization
  • Simply product line
    PROPERTY OF DADA
    simplyADVERTISER
    Access to…
    Google
    Extensive Geo Targeting
    Local, Regional, International
    Highest Distribution Rate
    Effectiveness
  • Simply product line
    PROPERTY OF DADA
    Simply SALES AGENCY
    The Simply Sales Agency offers digital crossmedia, direct, display and
    performance planning services.
    A dedicated accounting service offers customers and media buyers planning
    for performance campaigns on all major digital channels in the world and
    integrated targeting projects thanks to proprietary databases and insider
    connections with international networks.
  • Simply product line
    PROPERTY OF DADA
    INVESTORS
  • Simply product line
    PROPERTY OF DADA
    INVESTORS
  • Simply.com
    PROPERTY OF DADA
    Why should you entrust Simply.com with your impressions?
    Maximum and optimised returns for your website traffic
    Advanced technology for managing the campaigns
    Detailed and customised reports
    Precise and reliable payments
    Guaranteed assistance and editorial control of published adverts
    Have you got more than 1.000.000 page view/month?
    Contact salesagency@simply.com, we are looking for Spanish Premium Publisher
    JOIN SIMPLY.COM!
  • Advertising that simply works
    www.simply.com
  • www.nominalia.com
    www.simply.com
    Servicio Comercial: 902 501 444
  • Thanks
    36