Nominalia and Simply @ Congreso web

Del dominio al click – Keep it simple
Madrid, 2-3-4 Octubre 2009

Agenda
Nominalia y el Grupo Dada
Objetivosy Valores
Problemática para Webmasters
Soluciones para Webmasters
Simply
Preguntas y Respuestas

Nominalia
Empresa fundada en el año 1997
Primera empresa española acreditada por ICANN (Internet Corporation for Assigned Names and Numbers): organización internacional responsable para la definición, administración y coordinación de los nombres de dominios en Internet
Miembro fundador de CORE (Consejo de Registradores de Internet)
Registrador acreditado de la mayoría de extensiones
Registro de todas las extensiones del mundo (256.)…
Su Identidad en Internet

Nominalia hoy
En el 2006, Nominalia integra el grupo internacional Dada
Ampliación de la gama de productos y servicios
Hosting compartido
Servidores privados y dedicados
Marketing online
Acompar el usuario en todas las etapas de su presencia en Internet
Del dominio al clic, Keep it Simple

Grupo Dada

Multinacional de origen italiano – cotiza en la bolsa de Milan

Dada Pro
1.400.000 dominios
800.000 cuentas de correo
500.000 sitios web alojados
4.000 servidores dedicados
450.000 clientes
6 Datacenters
Dedicado
Hosting
Correo

Problemática para webmasters
Necesidades diferentes para cada proyecto / cliente
Lenguajes de programación / entorno / tecnología
Areas de negocio
Tipo de aplicación o proyecto a desarrollar (web, intranet/extranet, CRM, CP)
Multitud de area
General: comercial, analysis de necesidad, coordinación equipo
Específico: Navegabilidad, usabilidad, accesibilidad, diseño, maquetación, programación, alojamiento, marketing online…
Problemas del desarrollo propio (dll , intranet, CP)
Creación de entornos de desarrollo / test / producción
Alojamiento aplicación
Concentración en actividades que generan
Valor añadido para el cliente

Soluciones Nominalia para webmasters
Dominios
Registro de varias extensiones para protección y promoción de marca
Posicionamiento en buscadores y publicidad online
Extensiones originales para microsites (.me; .it, .dj…)
Hosting
Aplicaciones preinstaladas (Joomla, Wordpress…)
Software as a Service (SaaS):
Comercio electrónico
Programas de administración de contenidos
Soluciones a la Carta (multidominio, correo, BBDD, espacio web, add-on)
Alojamiento virtual
Prestaciones
Flexibilidad (periodo de contratación, disponibilidad inmediata)
Precio

Soluciones Nominalia para webmasters
Servidores dedicados
Genéricos / Gestionados
Disponibilidad – fiabilidad - Servicio
Precio
Programa de distribución
Soluciones de Marketing Online
Posicionamiento en buscadores
Publicidad online / alternativa a Google AdWords
Simply

Cómo sacarle el mayor partido a su presencia en la Red.
¡Obtenga ingresos con su sitio web y promuévalo con Simply!
Gabriele Sposato Simply Marketing Manager
Congreso de Webmasters (Madrid) – 4 Octubre 2009

PROPERTY OF DADA
Agenda
What is Simply?
Simply as a business solution forPublishers & Advertisers
Simply product line

What is Simply?

What is Simply?
PROPERTY OF DADA
Simply is…
A Third Generation Online Ad Network
Inside
Proprietary Technology
all core platform & algorithms developed in Simply
Use of Multiple Targeting Technologies
focusing on users rather than content
Automatic Performance Optimisation
provided through constantly evolving algorithms

What is Simply?
Inside
Outside
Easy & Intuitive user-experienceIt should take only few steps to create, modify and inquiry
Comprehensive online adv solutionAllowing to come to Simply for all online adv needs
Transparent & service oriented offerResponding to needs of the market
PROPERTY OF DADA
Simply is…
A Third Generation Online Ad Network

What is Simply?
Simply Advertising Platform
Interfaces
Engine
Ad network
…..

What is Simply?
Simply Core Technology
Proprietary Ad Server: it manages the campaigns planning, the budget allocation and the distribution of the campaigns across the network. The adsever can be connected to large publishers adserver to have a unique reporting environment
Performance management: Optimization of the campaigns performances
Search algorithm: a proprietary search technology allows the contextual and behavioural targeting delivery of the campaigns impressions
Suppliers connection:Automatically connected to the largest advertising networks
Engine

Simply as a business solution for Publishers & Advertisers

Simply as a business solution
PROPERTY OF DADA
Simply has…
Two Primary Divisions of Services
PUBLISHER
solutions

PROPERTY OF DADA
Allows the Provisioning of Adverts to users website
Providing textual & image based banner advertisements
Earn Revenue from site
Works in CPM, CPC and CPA
Targeting Technology
Providing a proprietary targeting algorithms based on a combination of…

Contextual Targeting
Behavioral Targeting
Yield Management

PROPERTY OF DADA
What is behind the technology
Publishers
Single Tag Implementation
Re-direct Technology
Automatic Site Categorization
Auto-profiling of users in behavioral categories
Auto-Integration & optimization of different ad networks

PROPERTY OF DADA
Simply has…
Two Primary Divisions of Services
ADVERTISER
solutions
PUBLISHER
solutions

PROPERTY OF DADA
simplyADVERTISER
Allows the Creation & Distribution of Adverts through
Online Advertising Campaigns
High performance advertising thanks to targeting technology
Ease the complications of all activities from creation to optimisation.

Simply the business solution
Publishers
Advertisers
Easy to use interface to create campaigns
Banner and multi-text creators
Automatic campaign budget distribution
CPC Suggestion functionality
Traffic estimator
Dynamic Targeting Mix
CPA functionality and reporting
…and works!
PROPERTY OF DADA

Simply product line

Simply product line
PROPERTY OF DADA
simplyADVERTISER

Simply product line
PROPERTY OF DADA
simplyADVERTISER
Access to…
Premium Network
Specially Selected Publishers
High Volumes of Impressions
Quality Content
Excellent Performance

Simply product line
PROPERTY OF DADA
simplyADVERTISER
Access to…
Maximum Visibility
Broad Distribution
All Simply Network Publishers
Full Targeting optimization

Simply product line
PROPERTY OF DADA
simplyADVERTISER
Access to…
Google
Extensive Geo Targeting
Local, Regional, International
Highest Distribution Rate
Effectiveness

Simply product line
PROPERTY OF DADA
Simply SALES AGENCY
The Simply Sales Agency offers digital crossmedia, direct, display and
performance planning services.
A dedicated accounting service offers customers and media buyers planning
for performance campaigns on all major digital channels in the world and
integrated targeting projects thanks to proprietary databases and insider
connections with international networks.

Simply product line
PROPERTY OF DADA
INVESTORS

Simply.com
PROPERTY OF DADA
Why should you entrust Simply.com with your impressions?
Maximum and optimised returns for your website traffic
Advanced technology for managing the campaigns
Detailed and customised reports
Precise and reliable payments
Guaranteed assistance and editorial control of published adverts
Have you got more than 1.000.000 page view/month?
Contact salesagency@simply.com, we are looking for Spanish Premium Publisher
JOIN SIMPLY.COM!

Advertising that simply works
www.simply.com

www.nominalia.com
www.simply.com
Servicio Comercial: 902 501 444

Thanks
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