Implementing a great accessibility strategy
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  • 1. Implementing a great accessibility strategyLéonie Watson, Director of Accessibility
  • 2. Why is web accessibility important?
  • 3. Web accessibility is good forbusiness Information about your products will reach millions more people
  • 4. Web accessibility boostssearch engine ranking Accessible websites are indexed more efficiently
  • 5. Web accessibility minimiseslegal risk UK, European and International legislation
  • 6. UK Equality Act Requires that private sector websites are accessible
  • 7. Web accessibility is the rightthing to do Online social responsibility promotes brand reputation
  • 8. How does webaccessibility work?
  • 9. Web accessibility guidelines Web Content Accessibility Guidelines (WCAG) 2.0
  • 10. Web accessibility conformance
  • 11. Web accessibilitystrategy within yourorganisation
  • 12. BS8878 Web accessibility codeof practice UK industry standard from BSI
  • 13. Accessible and usable All internet users should be able to get onto websites and find them easy to use when they get there
  • 14. Clear responsibility Organisations should create a written web accessibility policy and assign one person to be responsible for it
  • 15. Bigger picture Organisations should make sure that accessibility is included in all stages of web design and that decisions are documented
  • 16. Change with the times Organisations should get feedback from users and test websites to sure they stay accessible
  • 17. ThankyouAny Questions?