NomadiX Media in the DOOH landscapePresentation Transcript
NomadiX Media in the DOOH Landscape DOOH MEDIA SYSTEMS www.nomadixmedia.comPCT/ GB 2010001978
What is Digital Out Of Home Advertising (DOOH)?• Out of home (OOH) advertising refers to marketing and advertisingtargeted to consumers when they are “on the go” in public places, eventsand specific commercial locations.• Digital-out-of-home (DOOH) is a flexible medium that allows consumersengagement, generally focused on place-based networks in venues andoutdoor.• Typically, DOOH networks refer to screens, kiosks, e-board as well asmobile screens such as the ones offered by NomadiX Media.
What is Digital Out Of Home Advertising (DOOH)?Don’t get things mixed up!DOOH is certainly nowhere close to a television outside the home.It is a 3D environment where consumers experience situations and areengaged in interactive brand experiences.
What is DOOH all about?•The essence of Digital OOH is being constantly connectedto consumers.•It is essential to know: •Where they are •When •What they want •What they do •Where they go•This is what NomadiX Media does best! •Move with the audience •Take the message directly to them
What is DOOH all about?• NomadiX Media occupies a unique position in the DOOH advertisinglandscape and specializes exclusively in digital roaming media platforms.• Nomadix i-Walker is the most sophisticated roaming media in themarket to date. It has all the features a traditional digital signage platformhas to offer, including centralised content distribution, timely contentscheduling, secured feedback loop and the latest in the DOOHtechnologies such as inbuilt camera, automated audience measurementand augmented reality with the added value of portability.
Trends•Digital out of home has changed the Out of Home advertisinglandscape over the last few years.•However, it is only since recently that the technology has started totake off to another level.•The DOOH experienced issues in the past and showed limits in termsof standardised measurements, isolated networks and badmetrics.•This is now over with the creation of features and softwares such asAutomated Audience Measurement.•Digital technologies have dramatically changed products, OOHdevices and industries.
Trends• Have a look out there!• Digital screens now recognise faces and are able to adapt contentaccordingly• NomadiX Media, with the launch of the new i-Walker, is helping thisgrowth and has integrated the latest DOOH features that allow optimiseddigital campaigns and accurate metrics.
Not to forget ROI!These new ways of monitoring and measuring data allow a real efficientreturn on investment as brands are able to reach their specific targetaudience at the right time in the right location.
Why choose DOOH?•Brings traditional advertising “to life”•Cost efficient•Flexible•Huge creative potential•Eye-catching and engaging•Innovative•Target people by location•Target audience by circumstances•Target by time and day•Target by segment•Accurate metrics and instant reporting available