Mobile Broadband: The Future (Webinar)

Webinar & Discussion January 27, 5 to 6.30 p.m. CET#MBBFuture1 © Nokia Siemens Networks

Panelists Phil Twist, Iris Heinonen, Andrew Goldman Network Systems Business Solutions Global Services Moderator Entrepreneur & Evangelist Mobile & Digital Media2 © Nokia Siemens Networks

Living in a data-hungry world 1.2 billion mobile broadband subscriptions1 What I want ...on all my personal devices When I want Where I want • 6 billion mobile subscriptions today and counting! 2 12 Data based on public sources and Nokia Siemens Networks’ projections.3 © Nokia Siemens Networks

Mobile broadband is growing exponentially. Networks need to be prepared. Mobile IP Traffic, 2010–2015 7,000 2010 – 2015: Driven by intense smart 6,000 device and laptop Mobile Business Data 5,000 usage, global mobile IP Mobile Web/Other Data traffic will grow 2600%1 Petabytes per Month 4,000 Mobile File Sharing Mobile Online Gaming 3,000 Mobile Video Calling 2,000 Mobile Voice Calling By 2020 networks Mobile Interenet Video need to be ready for a 1,000 1000-fold increase of 0 mobile data traffic2 2010 2011 2012 2013 2014 2015 1 Data based on public sources and Nokia Siemens Networks’ projections. 2 See “Beyond4G” blog post, end August 20114 © Nokia Siemens Networks

Is 1000 times more capacity possible by 2020?1 10x 10x 10x 1000x Spectrum Efficient use Base stations capacity of spectrum 1 See “Beyond4G” blog post, end August 20115 © Nokia Siemens Networks

Broadband usage is difficult to predict, as people move around Broadband demand at Sudden peaks different times, various locations Suburbs City Residential 12am Time 12am 25-80% unused 30-50% unused capacity at peak times capacity at peak times User Radio Access Network Content6 © Nokia Siemens Networks

Call for action: Operators need to make best use of all available resources rather than spend trillions of dollars to address unpredictable demand Users today: Waiting for Operators need to manage Operators need capacity to broadband broadband intelligently match demands • Slow response? • Optimize content & service • Use all their investments, all • Poor user experience? • Manage Quality of Service the time • Bandwidth? • Where to locate content? • Capacity where it’s needed • Reliability of connection? • At what point to break out to • Efficiently handle traffic the internet? • Utilize new technology7 © Nokia Siemens Networks

Operators need new business models in an Over-the-Top world Financial reality World’s largest VoIP long-distance carrier What is the right 5x operating model? “Traditional operators were used to selling water in the Voice Data desert, such as voice Network investment communication and SIM cards. They need to urgently change their Google, Facebook, 5x operating model. Most now Skype are displacing have to make up their minds voice revenues. – are they network players or not?”* Voice Data *Source: Roman Friedrich (Booz & Company) Revenues8 © Nokia Siemens Networks

The Mobile User: The most influential person in telecom “Do whatever you have to do with your fancy BSSs and OSSs, but give me what I want when I want it.”9 © Nokia Siemens Networks

Customer loyalty is decreasing (2% in 2010, 5% in 2011)*. Operators are now looking at the whole customer life cycle to improve retention. Holistic Aware Buy/Try Use Care Mobile data Calling plans & rate Network coverage Request & portfolio structures & voice quality complaint handling *Nokia Siemens Networks’ Aquisition and Retention Study, 2010, 201110 © Nokia Siemens Networks

66% of operators say they do not actively use their network data* to improve customer experience* Real-time Insight Improvement actions Customer experience management machinery Network & Network Subscriber Charging Reporting Resource & Service Data Mgmt & Billing & Analytics Mgmt Assurance Customer QoS incl Campaign Identity Mgmt Device Mgmt Care Policy Control Mgmt Automation *Nokia Siemens Networks Business Evolution Study 201011 © Nokia Siemens Networks

Immediate improvements with an holistic CEM solution Examples from an Asian operator From 1000 to 3500 devices with incorrect Nearly 50GB of incremental settings on any given data volume increase in one day in one city day in a single region by identifying and fixing simple errors in customer device More than 40,000 configurations roaming customers unable to access network despite a roaming agreement From 2000 to 4500 subscribers with correct device settings but no GPRS subscription on any given day in one city12 © Nokia Siemens Networks

Why business transformation? Key questions today: 1. How to deal with the 1,000 x more data by 2020? 2. How to move to a customer centric organization? 3. What to outsource to deliver the best experience and remain cost efficient? Business transformation is inevitable, but where to start? The future: • New generation IP enabled networks to deal with fluctuating demand in traffic • Customer centric business processes • Outsourcing of key functions Key investments for operators 2012 (Informa Outlook 2012)13 © Nokia Siemens Networks

Achieving business transformation for improved efficiency and customer centricity Network Transformed Today’s transformation Operator challenge Operators 1 Network Operational Customer Transformation complexity centricity Efficiency 2 Customer centric Operational and agility transformation expenditure 3 Operational Legacy, Transformation non-IP components14 © Nokia Siemens Networks

Telkomsel Indonesia set to save 50% in IP investments by maximizingexisting resources Customer experience hampered by slow call set up, frequent dropped calls and Asset utilization patchy, with Network error taking 8 poor voice quality. IP devices fully occupied in seconds to recover the some areas while other sites service while optimized were routinely operating at network should recover just 15% of their design in just 800 milliseconds. capacity. Make better use of capacity already existing in networks to enable operator to make substantially lower capital investments while transforming to an all-IP future.16 © Nokia Siemens Networks

Nextel cuts 30% cost by outsourcing its multi-vendor networkoperations in 5 countries Free resources to focus on core activities such as marketing and launching new Better cost estimations and Grow revenues by 20% services flexible operations to enter in 5 yrs by adding new service segments and subscribers and rolling for faster time to market out 3G services Consolidation of operations reduces operating cost by 30% across network operations in 5 countries and helps focus on expanding into new segments with 3G services17 © Nokia Siemens Networks

Creating value for end-users through 3-way business transformation Customer Network Centric Transformation Transformation Operational Transformation18 © Nokia Siemens Networks

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Mobile Broadband: The Future (Webinar)

by Nokia Siemens Networks on Jan 30, 2012

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