Connecting Libya 2012    Nokia Siemens Networks    Noel Kirkaldy    Head of Technology1     © Nokia Siemens Networks 2012
Agenda    Industry Landscape    Focus on Mobile Broadband    Break    Spectrum for Mobile Broadband2   © Nokia Siemens Net...
Agenda    Industry Landscape    Focus on Mobile Broadband    Break    Spectrum for Mobile Broadband3   © Nokia Siemens Net...
The market requirement in Libya                                                       100%                   ation 2011 (%...
A systematic view on the industry landscapeWhere everything is changing          y    g        g g                        ...
New traffic dimensions- Collapsing traffic profitability    By 2015 video shall account for    more than 50% of all Intern...
7   © Nokia Siemens Networks 2012   Dept. / Author / Date
Who can tell me what LTE stands for?    L    T    E8       © Nokia Siemens Networks 2012
Who cares, we need to stop selling technology?    Long    Term    Evolution9    © Nokia Siemens Networks 2012
Let’s use a more relevant description?     Latency     Throughput          g p     End User Experience10    © Nokia Siemen...
Latency     Throughput          g p     End User Experience              Entertainment11    © Nokia Siemens Networks 2012
Latency     Throughput          g p     End User Experience              Education12    © Nokia Siemens Networks 2012
13   © Nokia Siemens Networks 2012   Dept. / Author / Date
By 2020 an Average of 1 G byte of Personalized data          delivered for a US Dollar a day                              ...
LTE dongle pricing per GB, maximum package available      US$/GB                                                          ...
16   © Nokia Siemens Networks 2012   Dept. / Author / Date
Apple sold more iPads last quarter than any computermanufacturer in the world sold PCs17   © Nokia Siemens Networks 2012
18   © Nokia Siemens Networks 2012
One ‘Tablet’ per ChildWe need a $50 tablet says Bharti Airtel chairman at Mobile World Congress 2012Sunil Mittal, chairman...
Over the Top (OTT) / Internet PlayersAre they Operators Friends or Enemies?                                      The way f...
FREE21   © Nokia Siemens Networks 2012    Dept. / Author / Date
FREE                                 Access the Internet for FREE.22   © Nokia Siemens Networks 2012           Dept. / Aut...
FREE                                 Access the Internet for FREE.     FREE to access the Internet b                     h...
Value propositionDifferentiate quality and get paid for it by complete chain                                              ...
Value propositionLeverage consumer relationships for profitable partnerships                                              ...
Agenda     Industry Landscape     Focus on Mobile Broadband     Break     Spectrum for Mobile Broadband26   © Nokia Siemen...
Broadband becoming a utility like electricity or water27   © Nokia Siemens Networks 2012
Mobile Broadband Demand is unpredictable     Variation by time and location                                   Sudden peaks...
Liquid Network29   © Nokia Siemens Networks 2012
Softbank is leading the way in Mobile Data Monetization                                                        “I foresee ...
LTE in the real world –                                     Seoul, Korea                                     14 May 2012  ...
Agenda     Industry Landscape     Focus on Mobile Broadband     Break     Spectrum for Mobile Broadband32   © Nokia Siemen...
Operators to adopt multi band and technology deploymentsMain LTE bands in region are: 800, 1800 and 2600 MHzAlternative / ...
Spectrum Overview – Suggest Technology and Service Neutral            “Legacy bands”             Legacy bands             ...
Spectrum is valuableHow do you measure value in a public safety environment?Financial only?Value to society ?Value to indi...
Typical radio spectrum landscape                                                Short term                        Longer t...
37   © Nokia Siemens Networks 2012
Suggest re-farming of Libyan 2.6 GHz band for FDD & TDD LTE                                                               ...
LTE Device ecosystem April, 2012347 products launched, 63 manufactures39   © Nokia Siemens Networks 2012
40   © Nokia Siemens Networks 2012
41   © Nokia Siemens Networks 2012
What is the Digital Dividend?                                                                                Analogue Broa...
WRC-12 - The allocation of 694-790 MHz to ITU Region 1      ‘The worst thing would have been to have some countries using ...
Digital Dividend for the Middle East and Africa                                     Region 1 CEPT 800                     ...
Harmonization of Spectrum Bands for Mobile Broadband                                                       RCC            ...
Summary     Focus on Mobile Broadband     Differentiation of MBB services     Harmonization of MBB spectrum46   © Nokia Si...
Thank you      y
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Connecting Libya 2012 Technology Presentation

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Technology Flagship Presentation by Mr. Noel Kirkaldy, Head of Technology for Nokia Siemens Networks Middle East

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Connecting Libya 2012 Technology Presentation

  1. 1. Connecting Libya 2012 Nokia Siemens Networks Noel Kirkaldy Head of Technology1 © Nokia Siemens Networks 2012
  2. 2. Agenda Industry Landscape Focus on Mobile Broadband Break Spectrum for Mobile Broadband2 © Nokia Siemens Networks 2012
  3. 3. Agenda Industry Landscape Focus on Mobile Broadband Break Spectrum for Mobile Broadband3 © Nokia Siemens Networks 2012
  4. 4. The market requirement in Libya 100% ation 2011 (% of population, ITU) Differentiation Pressure Index Finland 80% Australia of Size Mobile South Korea USA Broadband Opportunity UK Hong Kong Japan France Germany o 60% Czech Republic Poland Italy Iran Portugal 40% Morocco Brazil Turkey Tunisia Russia nternet penetra China Peru Azerbaijan Mexico Philippines Thailand Vietnam Size of Voice 20% Opportunity Egypt Nigeria Pakistan Kazakhstan Sudan Kenya Indonesia Algeria India Uzbekistan Iraq South Africa Mozambique Bangladesh Ghana LIBYA 0% In 0% 20% 40% 60% % 80% % 100% % 120% 140% 160% % Mobile voice penetration 2011 (% of population, Informa) Strongest opportunity for g g pp y growth in Libya: y • Internet connectivity with Mobile Broadband4 © Nokia Siemens Networks 2012
  5. 5. A systematic view on the industry landscapeWhere everything is changing y g g g Regulation Over-the-top players Enterprises Consumers Trends Impacts Ways forward Operators Technology5 © Nokia Siemens Networks 2012
  6. 6. New traffic dimensions- Collapsing traffic profitability By 2015 video shall account for more than 50% of all Internet traffic Capacity 30 x increase required by 2015 Internet Traffic Internet Traffic 1000x increase may be needed by 2020 100% 90% Quality 31% 80% Network optimization for latency sensitive 52% 70% 72% video 60% 50% Video Traffic Cost/byte 40% Other Traffic 69% 70% reduction mandatory by 2015 30% 20% 48% 93% reduction may b needed b 2020 d i be d d by 10% 28% (with 5% annual revenue growth) 0% 2010 2015 2020 Revenue Needs to fl t N d t reflect complete delivery chain l t d li h iSource: Cisco VNI Forecast Widget and Nokia Siemens Networks 20116 © Nokia Siemens Networks 2012
  7. 7. 7 © Nokia Siemens Networks 2012 Dept. / Author / Date
  8. 8. Who can tell me what LTE stands for? L T E8 © Nokia Siemens Networks 2012
  9. 9. Who cares, we need to stop selling technology? Long Term Evolution9 © Nokia Siemens Networks 2012
  10. 10. Let’s use a more relevant description? Latency Throughput g p End User Experience10 © Nokia Siemens Networks 2012
  11. 11. Latency Throughput g p End User Experience Entertainment11 © Nokia Siemens Networks 2012
  12. 12. Latency Throughput g p End User Experience Education12 © Nokia Siemens Networks 2012
  13. 13. 13 © Nokia Siemens Networks 2012 Dept. / Author / Date
  14. 14. By 2020 an Average of 1 G byte of Personalized data delivered for a US Dollar a day Up to 1000 times more capacity 10x 10x 10x 1000x Performance Spectrum Base stations capacity14 © Nokia Siemens Networks 2012
  15. 15. LTE dongle pricing per GB, maximum package available US$/GB Max GB/ month $21 US$/GB 105 Unlimited Max GB package available (consistent $18 with fixed 90 offering) 80 Dongle f D l focus, Smartphone focus, focus $15 cross-market roaming important cross-market roaming 75 less important $14.49 $12 60 $10.57 $9 45 $8.00 23 = Average $6 30 30 30 30 30 Average = $5.17 $5.66 $5 66 20 18 $4.80 $4.26 15 $3 $3.00 $3.30 $2.85 9 10 10 10 $57/m $1.46 $2.62 7 $0.59 0 0 Deutsche Tele2 Sonera D t h T l 2 S Telia T li Telia T li Bharti Vodafone Bh ti V d f A1 SKT O2 Verizon B ll D C M + i t offer to May V i Bell DoCoMo intro ff t M Telekom Sweden Finland Sweden Sonera India Germany Austria Korea Germany, USA Canada Japan 2012 of unlimited Denmark STC data for $56/mth Saudi ArabiaSource: IHS Global Insight, January 201215 © Nokia Siemens Networks 2012
  16. 16. 16 © Nokia Siemens Networks 2012 Dept. / Author / Date
  17. 17. Apple sold more iPads last quarter than any computermanufacturer in the world sold PCs17 © Nokia Siemens Networks 2012
  18. 18. 18 © Nokia Siemens Networks 2012
  19. 19. One ‘Tablet’ per ChildWe need a $50 tablet says Bharti Airtel chairman at Mobile World Congress 2012Sunil Mittal, chairman and MD of Bharti Airtel said that India and Africa need a $50 tablet tablet. Mittal said that a low price point for devices would spur broadband usage, which he said would be a ‘game changer’ for some 300 million children in need of education.19 © Nokia Siemens Networks 2012
  20. 20. Over the Top (OTT) / Internet PlayersAre they Operators Friends or Enemies? The way forward Fri-enemies20 © Nokia Siemens Networks 2012
  21. 21. FREE21 © Nokia Siemens Networks 2012 Dept. / Author / Date
  22. 22. FREE Access the Internet for FREE.22 © Nokia Siemens Networks 2012 Dept. / Author / Date
  23. 23. FREE Access the Internet for FREE. FREE to access the Internet b h I but……..23 © Nokia Siemens Networks 2012 Dept. / Author / Date
  24. 24. Value propositionDifferentiate quality and get paid for it by complete chain $ Access $ Quality $ Quality $ Content End Communication Global Content Content Content customer Service Provider Delivery Network aggregator provider $ Multi-screen & Quality $ Content Revenue opportunities Legacy revenues Ke initiatives Differentiated user pricing Differentiated delivery Smart capacity extension • Speed based • Fair usage policy • Simplified architecture • Quality based • Subscriber/application • Intelligence at edges e.g. Intelligent caching • Application based differentiation • Multi device bundles • Policy control • Utilizing heterogeneous access ntks • Traffic management e.g. Wi-fi offload ey • Usage type g yp and enforcement • E l ti t LTE Evolution to24 © Nokia Siemens Networks 2012
  25. 25. Value propositionLeverage consumer relationships for profitable partnerships Service Service information sellers Seller 1 Services Operator Seller 2 Seller 3 End Customer insight customer Customer insight Ke initiatives Agile operation Multi-sided business Expand in vertical industries • Evolve from silos to standard ICT • With local • Expand beyond and customer centric models & content providers connectivity business processes • With app stores & • Offer service enablers • Optimize the value chain developers ey • Make combined offerings • Drive virtualization • With social media25 © Nokia Siemens Networks 2012
  26. 26. Agenda Industry Landscape Focus on Mobile Broadband Break Spectrum for Mobile Broadband26 © Nokia Siemens Networks 2012
  27. 27. Broadband becoming a utility like electricity or water27 © Nokia Siemens Networks 2012
  28. 28. Mobile Broadband Demand is unpredictable Variation by time and location Sudden peaks Suburbs City Residential 12am Time 12am Predictable Un-Predictable Up to 80% idle capacity Up to 50% idle capacity Users Content Radio Core28 © Nokia Siemens Networks 2012
  29. 29. Liquid Network29 © Nokia Siemens Networks 2012
  30. 30. Softbank is leading the way in Mobile Data Monetization “I foresee that the data traffic will increase 4 times in the next two years, years and 100 times in the next four years” Masayoshi Son CEO, Softbank Corp. Source: Nikkei, 10th April 2012 Source: Softbank30 © Nokia Siemens Networks 2012
  31. 31. LTE in the real world – Seoul, Korea 14 May 2012 • Informal drive testing in cars and on metro • Ni h d t simultaneously Nine handsets i lt l streaming HD video and TV while mobile, with a concurrent do download speed o 43 MB/s oad of 3 /s (peaked at 63 MB/sec)31 © Nokia Siemens Networks 2012
  32. 32. Agenda Industry Landscape Focus on Mobile Broadband Break Spectrum for Mobile Broadband32 © Nokia Siemens Networks 2012
  33. 33. Operators to adopt multi band and technology deploymentsMain LTE bands in region are: 800, 1800 and 2600 MHzAlternative / Additional bands: 700, 2300 and 3500 MHz 700 Typical Middle East frequency scenario 2.6/2.3 GHz unpaired auction TD-LTE 2.6/3.5 GHz Paired auction LTE 2.1GHz continue HSPA+ HSPA 1800MHz auction LTE 15-20MHz GSM refarm GSM 900MHz refarm HSPA+ GSM GSM 800/700MHz DD auction LTE 2012 201533 © Nokia Siemens Networks 2012
  34. 34. Spectrum Overview – Suggest Technology and Service Neutral “Legacy bands” Legacy bands “Transforming bands” Transforming bands “Emerging bands” Emerging bands 2100 3500 EU800 2 x 60 MHz 200MHz TDD or FDD (up to 2 x 30 MHz FDD) 1800 2600 AP700 2 x 75 MHz 190MHz TDD & FDD (up to 2 x 30/45 MHz FDD) 900 2300 2 x 35 MHz up to 100 MHz TDD p • Existing users • Predominantly today • Predominantly used for WiMAX (broadcasters) need to used f 3GPP f il d for family • Regulation open or underway in be moved to lower of technologies most countries bands (GSM/HSPA) • Suitable for evolution to LTE • Ideal spectrum to •Clear evolution path p ‘connect the connect to HSPA and LTE unconnected’ 34 © Nokia Siemens Networks 2012
  35. 35. Spectrum is valuableHow do you measure value in a public safety environment?Financial only?Value to society ?Value to individual? 3535 © Nokia Siemens Networks 2012
  36. 36. Typical radio spectrum landscape Short term Longer term g 2600 TDD TDD LTE 2600 FDD FDD LTE 2300 TDD TDD LTE FDD LTE 2100 WCDMA/HSPA 3GPP FDD LTE multitechnology 1800 GSM/EDGE bands FDD LTE 900 GSM/EDGE WCDMA/HSPA EU-800 or FDD LTE (EU 800) APT-700 FDD LTE (APAC 700)36 © Nokia Siemens Networks 2012
  37. 37. 37 © Nokia Siemens Networks 2012
  38. 38. Suggest re-farming of Libyan 2.6 GHz band for FDD & TDD LTE 2.6 GHz Band  (TDD) Operator  operator operator operator regional  usage 3rd  4th  1st  For  2nd 2620 MHz 2500 MHz z 2540 MHz z 2580 MHz z 2660 MHz z 2690 MHz z Band 7 (FDD) Band 38 (TDD) Band 7 (FDD) 2500 2570 2620 269038 © Nokia Siemens Networks 2012 Dept. / Author / Date
  39. 39. LTE Device ecosystem April, 2012347 products launched, 63 manufactures39 © Nokia Siemens Networks 2012
  40. 40. 40 © Nokia Siemens Networks 2012
  41. 41. 41 © Nokia Siemens Networks 2012
  42. 42. What is the Digital Dividend? Analogue Broadcast 470 862 MHz Harmonised Digital Dividend de d Reshuffling of frequencies to harmonise a sub-band 470 862 MHz 694 MHz or 790 MHz42 © Nokia Siemens Networks 2012
  43. 43. WRC-12 - The allocation of 694-790 MHz to ITU Region 1 ‘The worst thing would have been to have some countries using 700 MHz band with one frequency plan and other countries with a different plan – it would have killed harmonization harmonization’ 43 © Nokia Siemens Networks 2012 Source: PolicyTracker Interview with Francois Rancy
  44. 44. Digital Dividend for the Middle East and Africa Region 1 CEPT 800 CEPT-800 790 791 821 832 862 1 30MHz DL 11 30MHz UL698 703 748 758 791 803 806 5 45MHz UL 10 45MHz DL 3698 703 733 758 788 791 5 30MHz UL 25 30MHz DL 3 Keep same duplex distance as Region 3 Alternative/Additional Region 1 (EMEA) •Leverage Region 3 (APAC) Ecosystem •Coexistence with current Region 1 FDD 44 © Nokia Siemens Networks 2012
  45. 45. Harmonization of Spectrum Bands for Mobile Broadband RCC CEPT NA CITEL ASMG ATU LAC APT 45 © Nokia Siemens Networks 2012
  46. 46. Summary Focus on Mobile Broadband Differentiation of MBB services Harmonization of MBB spectrum46 © Nokia Siemens Networks 2012
  47. 47. Thank you y

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