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Ovi store ppt_serbia Ovi store ppt_serbia Presentation Transcript

  • © 2010 Nokia Ovi Store - the channel for your success Jure Sustersic Developer Relations Forum Nokia EMEA
  • 5/20/2010 © 2010 Nokia 2 Nokia App Cycle Explained 1. Creation of a global pool of device customers with different needs Go-to- 6. Go-to-market programs (Symbian MeeGo, Symbian, 2. Device Platforms (Symbian, MeeGo, accelerate the adoption of Series40) applications streamline the development process. 5. Ovi Store to access the market 3. Robust Application frameworks (Web, Nokia’ Get access to Nokia’s global and Qt, J2ME) local customer base Enable Development of cross platform applications 5. Technical services shorten time “from concept to 4. Productive Tools and SDKs lower market.” development costs.
  • 5/20/2010 © 2010 Nokia 3 From developer’s perspective • Design! • Develop! • Distribute!
  • © 2010 Nokia Nokia app distribution matrix Ovi Store Pre-Load 3rd Party Channels Content Aggregators & Operators
  • © 2010 Nokia Why Nokia Created Ovi Store • Combines the best features, existing audiences and extensive partnerships in Nokia’s content services into one unified service • Builds on years of Nokia’s global and local distribution experience, content partnerships and millions of existing registered developers in Nokia’s developer community • Nokia’s next generation content service is intuitive, consumer-centric, and encourages discovery, consumption and sharing of mobile content 5 © 2009 Nokia
  • © 2010 Nokia What is Ovi Store? • Powerful channel with content from a global developer base • Free and premium content • Content available by category, device and market • Wide coverage of content: – Applications – Widgets – Video – Personalization – Games – Audio 6 © 2009 Nokia
  • © 2010 Nokia Better and Better in Fast Iterations Fully localized Top 5 co in 18 countries (in alph untries abetica l order) Integrated mobile India Indone si a billing with Italy 60 operators Russia United Kingdo m o 15 90% Close t d serve loa down d in s per local d langu secon age
  • © 2010 Nokia Wide range of devices supported Supported Example Platform Experience devices devices Web Runtime widget with S60 5.0 and later Nokia 5800, N97 touch support All S60 3.2 S60 / Web Runtime widget / Flash Some S60 3.1 N96 Symbian All S60 products with Mobile web browser Various XHTML-MP browser S40 6.2, 7.x, 8.1 and 9.1 Nokia 5220 Java client with QVGA and HVGA Nokia 6300 Series 40 All Series 40 products with Mobile Web browser Various XHTML-MP browser MeeGo Mobile Web browser Maemo 5 and higher Nokia N900 Desktop* Web browser PC * “Desktop experience is browse only and does not support side loading " 9 © 2009 Nokia
  • © 2010 Nokia Content Formats Supported Content format Possible content File extensions Availability areas Symbian application Applications - * .sis .sisx All publishers (must be Symbian Signed to pass Games - * QA) Java application Applications - * .jar +.jad All publishers (must be Java Verified to pass QA) Games - * WRT widget Applications - * .wgz All publishers Games - * Flash application Applications - * .sis .sisx .nfl All publishers Games - * Ovi Application (future) Applications . All publishers Audio Personalization - .mid .mp3 .mp4 .aac Premium publishers only .amr Video Personalization - .3gp .mp4 Premium publishers only Theme Personalization - Theme .sis .nth Premium publishers only Wallpaper/graphic Personalization .jpg .png .gif Premium publishers only Video center stream Videos .vcfg Premium publishers only 10 © 2009 Nokia
  • © 2010 Nokia Expanding Co-operation & Choice Australia Norway Austria Poland Denmark Russia Finland Singapore France Spain Germany Sweden Ireland Switzerland Italy UK Netherlands USA
  • © 2010 Nokia Opportunity for Content Publishers • 70/30 revenue share* • Payment via credit card and premium SMS • Worldwide distribution and visibility • Self-service content publishing via Publish.ovi.com *For credit card: Less applicable taxes. *For mobile billing: Less applicable taxes and fixed billing charges 12 © 2009 Nokia
  • © 2010 Nokia Publish to Ovi (publish.ovi.com) • Self-service tool allowing publishers to easily distribute and monetize content on Ovi. • Benefits of publishing on Ovi: – Easy access to a single channel reaching millions of consumers worldwide – Monetize applications and content with Nokia-provided billing – Fast time to market via self-serve publishing – Real time sales and usage reports • Liberal content validations and quality assurance procedures make it easy for publishers to get content to market.
  • © 2010 Nokia Content Publishing Flow Content partner Content Add new Add QA Content Registration promotion Content items Metadata process published & Validation and sales Payment Reporting 14 © 2009 Nokia
  • © 2010 Nokia Registration and Content Input • To publish on Ovi Store, register at http://publish.ovi.com. Registration validation normally within 48 hours • Content input on Ovi Store is done through a self-service content intake portal • Published content is available for download and consumption on Nokia devices worldwide 15 © 2009 Nokia
  • © 2010 Nokia Overview of content metadata • Descriptive text or graphics are included in a content item or file. A content item contains one set of metadata, which can be used by several files. • Channel metadata also includes category, price point, allowed billing methods, icons, images, banners and help/support content. • Content descriptions can have translations for multiple markets (optional, but recommended) • Some of optional metadata is especially targeted to promote content in spotlight and are recommended to be filled in by content partner
  • © 2010 Nokia QA Process • All content items submitted for publishing go through a quality assurance process. • The main purpose is to ensure consumers receive quality content and application experiences through Ovi Store. • Nokia tests content prior to publishing to ensure consumers experience the same level of high quality across all content types in the Ovi Store. • To provide problem free end-user experiences, Symbian applications must be Symbian signed and Java applications must be certified and properly tested by developer • Uploaded content should be live within 5 business days after QA 17 © 2009 Nokia
  • © 2010 Nokia Commercial Framework Rewarding revenue share of 70% • For credit card transactions developers receive 70% of the end user price, less applicable taxes, for transactions through direct mobile carrier billing, developers receive 70% of the end user price, less applicable taxes and fixed billing charges Taxes € 0.75 (€5.00) 15% Billing Charges Consumer price of gross €1.70 Consumer price 40% Publisher Share of gross less €1.785 taxes 70% Nokia/Other Share after taxes €0.765 and charges 30% Approximately 92% to operator; 8% to billing partner after taxes, billing charges 18 © 2009 Nokia
  • © 2010 Nokia Choosing Price Points Exa mp le
  • © 2010 Nokia Promotional Opportunities • Content publishers can gain increased visibility from promotional opportunities such as "Spotlight”, a sponsored placement opportunity in the Ovi Store. • Spotlight provides marquee exposure to a targeted audience actively looking for mobile content. • Other co-marketing opportunities available • Nokia recommends • Co-marketing campaigns • Deep-linking 20 © 2009 Nokia
  • © 2010 Nokia Ovi Publish Online Banner Generator Self-serve app promotion tool http://promotions.ovi.com/toolkit/ to easily design your own personalized "Available on Ovi“ banners Link from publish.ovi.com Choose language
  • © 2010 Nokia Enter application details, choose a device image and a banner “call to action” Cut and past banner code to your blog or web site Upload your application logo choose a color Generate banners
  • © 2010 Nokia Reporting and payment • Content publishers of Ovi store can get real time reports and statistics about their application/merchandise sales on a dashboard view inside Ovi Publish • Ovi Store’s reporting tool provides following details for publishers – Downloads (total, by item, by device, by country) – Estimated revenue ( total, by item, by device, by country) • Nokia manages payments back to publishers 24 © 2009 Nokia
  • 5/20/2010 © 2010 Nokia 25 Ad-Funded models? • InnerActive Ad-Optimisation platform for Developers • We uploaded nine games using the InnerActive SDK to Ovi Store," reports Mathieu Castelli, CEO and founder of C4M, publisher of a successful game series. "Once it was implemented in our main engine, we started releasing paid and ad-funded version of our apps with no extra effort," Castelli says.
  • 5/20/2010 © 2010 Nokia 26 Premium only? • Office Suite from MobiSystems ($19.99) Nikolay Kussovski, CTO of MobiSystems. "We have increased our sales in the European market due to Ovi marketing efforts and opportunities. We have also entered new markets in Asia and South America and we have increased brand awareness for the OfficeSuite through the different promotions and banners on Ovi Store."
  • 5/20/2010 © 2010 Nokia 27 Freemium • HandyWi lets consumers find and connect to millions of hotspots around the world, and easily re-establish connections to private portals without having to re-navigate cumbersome login forms. – Since it was made available in Ovi Store, HandyWi has been downloaded over 475,000 times in 199 countries. – "Since publishing on Ovi Store we have seen a 200% increase in the number of registered user on the website HandyWi.com. We have also seen a more then 300% increase in the amount of advertising revenues. Ovi Store by Nokia has helped us to become the number one Wi-Fi utility for Nokia Symbian devices.“ – Upsell to HandyWi+ ($2.99)
  • 5/20/2010 © 2010 Nokia 28 Freemium contd • Shazam comes in a free version and a premium version. After 30 days the consumer can pay a one-time fee of $4.99 USD for continued premium service, or use the limited version for free. • “Four weeks after we launched on the Ovi Store, we became the number one download. Eighty- five percent of the consumers who downloaded the app became active users.“ • Shortly after launch Shazam doubled the amount of countries they were in from 60 to over 120.
  • Company Confidential 5/20/2010 © 2010 Nokia 29 Taking Charge of Your Mobile Brand • Print ads from Metro Sweden promote Nokia N97 mini, Ovi Store, and Metro widget • Ovi Store featured placement for Metro widget • ‘The traffic implications of having Metro News on Nokia devices are huge.’ • ‘The decision to launch a news widget on the N97 was an easy “yes”.’ • ‘Within 8 weeks, we had a product delivering rich content in 8 languages.’
  • 5/20/2010 © 2010 Nokia 31 www.oviappwizard.com Fastest Way to Create an App for Ovi Store. • Mobilize your RSS/ATOM based web content in just minutes! • Create apps that work on nearly every Ovi Store supported handset • Reach millions of Ovi Store users with your existing RSS/Atom based web content feeds (news, blog)
  • 5/20/2010 © 2010 Nokia Introduction to Forum Nokia May 20, 2010
  • 5/20/2010 © 2010 Nokia 33 Forum Nokia We are dedicated to supporting third-party developers and publishers who bring locally relevant content to Nokia devices around the globe.
  • 5/20/2010 © 2010 Nokia 35 Who Does FNDC Serve? We are serving Developers. & We are serving Publishers. Applications Applications Games Games Native apps for great performance: Qt Business Action City Guides & Maps Adventure Entertainment Arcade Music Card & Casino Web apps, the easiest way for web News & Info Education developers to create mobile apps: Web Photo & Video Puzzle (HTML/CSS/JavaScript] Reference Sports Social Networks Strategy Sports Trivia Utilities Word City Java apps for hundred of millions of devices: Audio/Video Audio/Video Java J2ME Personalization Personalization Music Podcasts Ringtones Video Themes Wallpapers 35 © 2005 Nokia
  • 5/20/2010 © 2010 Nokia 36 Forum Nokia Members Around The World EMEA 50.3% Americas China 15.8% 9.0% India 7.2% Rest of Asia 17.7% Source: Forum Nokia, February 2010
  • 5/20/2010 © 2010 Nokia 38 Forum Nokia Community An active developer community with over 1.5 million unique visitors per month Resources Resources Tools Tools Feedback Feedback Programs Programs Podcasts Developer Libraries Wikis PRO Accelerator Video SDKs Discussion Boards PRO Newsletters White Papers Blogs Launchpad eLearning Plug-ins Champions Code Samples Social Media Social Media http://www.facebook.com/nokia http://twitter.com/forumnokia http://www.youtube.com/user/nokiadevforum http://www.youtube.com/user/NokiaConversations http://www.youtube.com/user/nokia www.forum.nokia.com
  • 5/20/2010 © 2010 Nokia 39 What Makes Forum Nokia Unique? Our Global reach combined with a local focus • Developer relations from global Challenges Leaders to regional • More “human” and “people” related Ability to Execute • Connecting People—Connecting Developers Nokia Sybase Apple and their apps to relevant Netbiscuits markets Volantis Systems Google mBlox Microsoft Adobe Qualcomm Research In Motion InfoGin Usablenet Palm Air2Web Niche Players Visionaries Completeness of Vision Source: Gartner (December 2009) As of October 2009
  • 5/20/2010 © 2010 Nokia 40 360° Developer Experience (DX) Join Forum Nokia 1 Feedback 5 2 Getting started Distribution, 4 3 Development Marketing, and and Testing Monetization
  • 5/20/2010 © 2010 Nokia 43 Thank you! http://forum.nokia.com http://publish.ovi.com